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Email and social trends for 2013

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The new year has barely begun, but it's never too early to predict the trends that will be shaping your email and social marketing in 2013. The nature of marketing can change at the drop of a hat, but keeping up with the changes can keep your business thriving through this year and beyond. Join our marketing team experts as we go over tips to keep your email and social marketing up-to-date.

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Email and social trends for 2013

  1. 1. Email and Social Trends for 2013 Jill Bastian Training and Education @jillieb3
  2. 2. Agenda• Email• Mobile – The big player• Social - What to think of this year• Resources• Q&A
  3. 3. Email (Still) Relevant• 67% give email addresses to companies to receive discounts and promotions• 57% are more likely to buy a product in a store after receiving an email Digital Strategy Consulting
  4. 4. Mobile Email opens on mobile devices Table from Knotice• 36% of emails are opened on a mobile device• Will hit 50% by the end of this year Stats from Litmus
  5. 5. Email for Mobile Devices• Text Back up is a must• Keep it slim – 500-600 pixels• Good branding is important• Use buttons• Include a link to view in a browser
  6. 6. Email Design• Match your branding – but this is not your web page• Easy to read font- How easy is this to read?• Consider font size – use 12px or 14px for easier reading.• Don’t use reverse text – lower lighting on mobiles can make it difficult to read. Don’t Do This!
  7. 7. Call to Action Buttons• Use Call-to-Action buttons• Fingers cover about 45px• Buttons.verticalresponse.com
  8. 8. Images• Always use Alt tags• Have a balance – keep important info in text, not images• Downloading images can sometimes take a long time on wifi
  9. 9. Segmentation• Send relevant content• Keep readers engaged• Grow list Better content = more engagement = Higher ROI
  10. 10. And always…• Pre-header• Links• Make every email shareable
  11. 11. What does 2013hold for socialmedia?
  12. 12. ROI Social Bakers
  13. 13. Facebook Google + Twitter LinkedIn PinterestMarketingProfs stats
  14. 14. Social Tips• Content is King• Add value• Interact and engage• Mobile
  15. 15. One Last Thing - Responsive DesignResponsive web design is an approach to web design inwhich a site is crafted to provide an optimal viewingexperience—easy reading and navigation with aminimum of resizing, panning, and scrolling—across awide range of devices (from desktop computer monitorsto mobile phones)websites respond to their environment Responsive
  16. 16. Resources• Buttons - buttons.verticalresponse.com• Resources: https://www.verticalresponse.com/marketing- resources 8 Rules for Mobile Emails Simplify Social Media for your Biz Email Design for Mobile and Tablets• VR Blog - Verticalresponse.com/blog

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