M vector media-8 wave_eng (free)

Subtitle About Your Company
Media Research / 2017 / 8th wave

«Soros
Kyrgyzstan»
Foundation
М-Vector
Internews
Network
in Kyrgyz
Republic
2
Main initiators «Media Research 8th wave»,
October-November, 2017.

3
«M-Vector» - research and consulting company, focuses on sociological
and marketing research, consulting and training in the fields of strategic and
marketing management.
Our values – responsibility, professional development, teamwork
About «М-Vector»

4
Consulting
Business-planning
Marketing and sales management
Personnel management
Monitoring and Project Evaluation
Trainings
Research, data analysis
Marketing and sales management
Business-planning
Research
Marketing, Social
Electoral, Media Research
Field research and data input
On
market
since
1997
1035
Projects Leader
on market research in
Kyrgyz Republic
700Field
employees
Branch in
RT since
2005
About Company in Numbers Specialization
About Us

Media Research / History of the project

6
CREATIVE IDEA
Media research in Kyrgyz Republic is consistently
conducted by M-Vector since 2011
Quantitative research
across all country regions
Indicator estimation in media market
Analysis of TV dynamics, Radio,
Printed mass media and Internet
Media Research / Project Description

7
Beneficiaries
Subjects of a
media market
TV channels, their owners
Content producers and their clients
Advertisers: private / public
Advertisement / consulting agencies
Country citizens
Government agencies and ministries
International and donor organizations
Radio stations, their owners
Goals & objectives of the project
Primary goal – development of local media market
Objectives – provide users with practical information for decision making on an regular basis

8
2011 2012 2012 2013 2014 2015
June December September November
TV
Radio
Newspapers
Internet
Extra. section
3500
respondents
18+
2400
respondents
18+
2400
respondents
14+
2400
respondents
14+
2000
respondents
14+
2000
respondents
14+
TV
Radio
Newspapers
Internet
Extra. section
TV
Radio
Newspapers
Internet
TV
Radio
Internet
Lifestyle
TV TV
Radio
Newspapers
Internet
Digital TV
2016
November
TV
Newspapers
Internet
Life Style
Digital TV
Project «Media Research» conducted by M-Vector
Program of Transition Initiatives KRTI / USAID
United media committee and other market players involved
Involvement of other market players
February
2017
TV
Radio
Newspapers
Internet
Digital TV
October-November October-November
2150
respondents
14+
2167
respondents
14+

Media Research /
Methodology

10
Target audience Methods Effectiveness Geography
Methodology
Population
14 year and above:
Men and women
Semi-structured personal
interviews on tablets
through face-to-face method
Survey languages:
Kyrgyz, Russian,
Uzbek
Sample:
2 167
respondents
Survey period:
From 30st of October
to 5th of November
Random representative
sample
141
Settlements across
whole countrySample error
±2% on a country level
(at 95% significance level).
Weighing conducted across
regions, ages, gender and
settlement type

11
Sample representativeness
In order to conduct a similar research survey in
Russian Federation, it is enough to approach 1 500 people
121, 256 mln 4, 270 mln
True population (population
older than 14+)
In Kyrgyz Republic population size is significantly
smaller, however the sample size is 2 167 respondents

Полевые работы
Geolocation of a survey can
be detected through GPS
Interview audio records allow
to ensure additional control
Interview audio recording
function allows to monitor
interviewers’ quality of work
Human factor related to
unintentional mistakes made
while filling in questionnaires,
is diminished
Information obtained from
regions using tablets is
instantly stored on a common
server database
12
Advantages of conducting surveys on tablets

Trainings for
interviewers and
supervisors
100% interview
audio recording
on tablets
100% control on
completeness
transition, logic.
10% verification
control through
repeated
respondent visits;
30% verification
control through
audio record
audition
13
Quality control

14
Sample geolocation
50 settlements
141 settlements
15 cities
35 villages
16 cities
125 villages
2015, 2016 year
2017 year

Region Population %
Number of respondents
Before weighing After weighing
1 Bishkek city 724 235 17,0% 352 369
2 Osh city 202 866 4,8% 257 103
3 Chui oblast 647 524 15,2% 230 328
4 Talas oblast 168 633 3,9% 200 85
5 Issykul oblast 333 762 7,8% 204 172
6 Batken oblast 339 990 8,0% 200 172
7 Jalalabad oblast 798 191 18,7% 254 409
8 Osh oblast 862 983 20,2% 270 432
9 Naryn oblast 191 279 4,5% 200 98
Total 4 269 463 100% 2 167 2 167
15
Selective sampling across regions and settlement types
Settlement type Population %
Number of respondents Number of settlements
Before weighing After weighing State. Stat. Com Sample
1 City 1 508 322 35,3% 908 772 31 16
2 Village 2 761 141 64,7% 1 259 1 395 1 824 125
Total 4 269 463 100% 2 167 2 167 1 855 141

Social portrait of a respondent

Gender, N=2167
18
Socio-demographic portrait
Income ** N=2167
Age, N=2167
Education level of a respondent, N=2167
6.5%
10.3%
14.4%
16.9%
25.3%
17.2%
9.4%
65 and older
55-64
45-54
35-44
25-34
18-24
14-17
27.1%
27.4%
38.5%
7.0%
Not sure
Low
Average
High
**Average household income per capita, where low – less than 2500 soms per month,
average – less than 10000 soms and high – more than 10000 soms.
48,4% 51,6%
N=1050 N=1118
0.2%
20.9%
2.9%
13.6%
51.9%
8.8%
0.6%
0.9%
0.2%
Don't know
Higher education
Incomplete higher education
Vocational school
High-school education
Incomplete high-school education
Elementary education
Incomplete elementary education
No education

Socio-demographic portrait
Possession of Electronics (devices), N=2167
38.2%
19.7%
14.9%
20.9%
20%
6%
6%
6%
42%
74.3%
79.5%
72.9%
CD/DVD
Laptop
Tablet
Computer
Have and use Have but I don't use Don't have
18
46.4%
34.4%
53.6%
65.6%
2016 (N=2150)
2017, (N=2167)
Yes, I use No, I don't use
Possession of an automobile among active TV and Radio
audiences , N=2167
Steering wheel position on automobile, N=2167
Dynamics in use of banking services and
micro-credit organizations
45.0%
55.0%
No, I don't have a car
Yes, I have a car
16.3%
38.7%
45.0%
Right side wheel Left side wheel I don't have a car

Information sources

Watched TV for the past 6 months
at least for 5 minutes
Level of internet penetration
has increased in comparison
to 2016 by +6.9%. Mobile
internet constitutes the largest
portion of it
Percentage of newspaper
readers decreases each
year.
In comparison to 2016,
decrease in 2017 has
amounted to 2.9%
Transition to Digital TV
Broadcasting has
significantly increased in
2017
*Digital terrestrial and social packages
2016 20172015
21
Kyrgyz Republic, 14 years and above: % users
Level of penetration (access)
Listened to radio at least for 5
minutes for the past 6 months
13.0%
99.8%
79.9%
48.2%
54.0%
48.0%
97.3% 92.2%
52.5% 50.0%
87.5%
97.0%
76.1%
59.4%
47.1%
2013

Динамика по Кыргызстану
Television Radio Internet Newspapers
2016
2017
22
Sources of information
79.6%
4.5%
21.9%
7.9%
65.2%
6.2%
40.7%
7.0%
Q10. From which of the sources do you receive information?
1,9 times

23
Sources of information
Television Radio Internet Newspapers
4%
2%
4%
3%
9%
3%
3%
4%
13%
6%
4%
5%
5%
11%
3%
8%
5%
10%
7%
4%
8%
6%
10%
9%
4%
5%
31%
7%
8%
5%
9%
12%
2%
4%
7%
24%
68%
73%
84%
86%
86%
78%
76%
88%
90%
56%
61%
72%
53%
73%
75%
62%
66%
70%
Bishkek city (N=369)
Osh city (N=103)
Chui oblast(N=328)
Talas oblast (N=85)
Issykul oblast (N=172)
Batken oblast (N=172)
Jalalabad oblast ( N=409)
Osh oblast (N=432)
Naryn oblast (N=98)
2016
2017
Q10. From which sources do you receive information?
In comparison to 2016, respondents receive less information from TV, while online internet sources become more popular
37%
26%
17%
17%
20%
23%
20%
12%
17%
57%
47%
35%
47%
28%
29%
44%
35%
41%
*multiple choice question

1 – I don’t trust at all, 10 – I completely trust
6.6 6.3
5.9 5.65.9
6.3
5.8
6.6
1
2
3
4
5
6
7
8
9
10
TV Радио Интернет Газеты
24
Trust to Information Sources
Q12. On a 1-10 scale, rate how well do you trust seen /hear information?
2016
2017

Digital Television

26
According to a digital television transition program, by the end of 4 stages, 95% of Kyrgyz
Republic’s population should have access to a digital television
Digital TV broadcast transition program
1st stage finished on 6th
Of November 2014
2nd stage before
May 2014
3rd stage June-October
2015
4th stage finished on 8th
Of September 2016

29
Satellite
CABLE
Analog
INTERNET TV
Satellite
CABLE
Analog
Digital terrestrial (tuner,
receiver)
INTERNET TV
Don’t own TV
87,5%
2,1%
5,9%
5,1%
2,9%
53,7%
38,9%
1,5%
10,7%
4,1%
2,6%
*Multiple choice answer
2016 2017
**After transition to Digital Television in Kyrgyzstan in 2017, Analog TV broadcast was terminated
0%**
Digital terrestrial (tuner,
receiver)
27
Dynamics of use by types of television

28
Used types of television, North and South
*Multiple choice question
North: Bishkek city, Chui oblast, Talas oblast, Issykul oblast, Naryn oblast
South: Osh city, Jalalabad oblast, Batken oblast, Osh oblast
CQ1. To which type of television do you have an access?
87.5%
5.9%
5.1%
2.1%
2.9%
Digital Terrestrial
Satellite
Internet TV
Cable
Don't own TV
83.1%
6.1%
9.2%
3.9%
3.2%
KYRGYZ REPUBLIC
91.7%
5.7%
1.2%
.4%
2.7%
SOUTHNORTH

Subtitle About Your CompanyGeneral access level to a digital TV broadcast is - 88%
92%
92%
82%
96%
97%
65%
90%
99%
94%
13.0%
48.0%
87.5%
2015
2016
2017
+40%
+35%
29
Penetration level of Digital TV across regions

Gender
30
Audience profile that have access to a Digital TV
Settlement type
87,8% 86,9%
Interpretation: Amon all respondents men that have access to
Digital TV is 87,8%, among women it is 86,9%
Age
Income level
13%
48%
88%
2015 2016 2017
Dynamics of access
to Digital TV
79%
93%
21%
7%
City (N=773)
Village (N=1394)
84%
93%
88%
74%
16%
7%
12%
26%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
89%
87%
89%
87%
87%
85%
90%
11%
13%
11%
13%
13%
15%
10%
65 and older (N=141)
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Have access to Digital TV
Don't have access to Digital TV
N=1050 N=1118

31
Practice of Digital TV use
Evaluation of social digital TV broadcast packages, where 1 – does not match
at all, and 5 – fully matches (N=1896)
Evaluation of quality of terrestrial digital TV broadcast, where 1 – very bad
quality, and 5 – very high quality (N=1896)
6.0% 6.2%
26.5%
22.4%
36.9%
2.0%
1 point 2 points 3 points 4 points 5 points Not sure
3.5% 4.3%
21.5% 18.9%
46.9%
4.9%
1 point 2 points 3 points 4 points 5 points Not sure
С6. How well social digital TV broadcast packages align with your preferences
С7. Evaluate the quality of terrestrial digital broadcast on a scale from 1 to 5
Access to digital TV through
receiver
73,8%
Access to digital TV through
built-in tuner
26,3%
Digital TV, have receivers and tuners to a Digital TV
broadcast access
2,1%
Access devices to a digital TV broadcast (N=1896)

By regions
73.5% 73.9%
27.9% 25.5%
City, N=604 Village, N=1292
Receiver Built-in tuner Not sure
75%
74%
75%
74%
69%
75%
74%
75%
24%
25%
30%
27%
28%
31%
24%
24%
28%
3%
3%
1%
0%
1%
2%
4%
2%
2%
Bishkek city
Osh city
Chui oblast
Talas oblast
Issykul oblast
Batken oblast
Jalalabad oblast
Osh oblast
Naryn oblast
50
Access devices to a Digital TV broadcast
By settlement types

34
How many TV channels are broadcasted on working TV-sets across regions and settlement types? (N=2101)*
33
Quantity of existing TV channels
7%
40%
26%
22%
5%
1-10 11-30 31-50 51-100 101 and more
*among population who own TV-set(s)

34
How many TV channels are broadcasted on working TV-sets across regions and settlement types?
34
Quantity of existing TV channels
6.2%
18.6%
10.3% 8.9% 4.5% 7.7%
12.2%
34.8%
19.6%
32.1%
47.6%
57.0%
57.0%
51.5%
50.6%
26.8%
46.7%
21.8%
26.9%
28.9%
53.3%
41.7%
14.1%
15.0% 26.1% 43.5%
27.2%
25.3%
46.4%
21.0%
44.2%
12.2%
7.7% 9.1%
13.5%
12.0%
3.7%
30.6%
17.9%18.0%
11.1%
4.7% 4.3%
10.8%
101 and more
51 to 100
31 to 50
11 to 30
1 to 10
*Among population who own TV-set(s)

35
Population who doesn’t have access to Digital TV, across regions
27.4%
10.7%
6.7%
1.2%
1.1%
2.3%
4.0%
2.3%
1.1%
Osh city (N=103)
Chui oblast (N=328)
Talas oblast(N=85)
Jalalabad oblast ( N=409)
Osh oblast (N=432)
Naryn oblast (N=98)
Percentage of a population which doesn’t plan to buy any equipment to get access to
Digital TV in upcoming 6 months across regions
Population don’t have digital TV
12,5%
In 6 months plan to buy equipment to get access
to Digital TV
4,5%
8%
Do not plan 6 months to buy equipment to get
access to Digital TV

36
Reason behind refusal to access terrestrial Digital TV
broadcast
1,1% Don’t have money to buy additional equipment
3,3% Use provider services
1,4% Don’t know why is it needed
0,1% Don’t know how to use equipment
2,1% Not sure
С4.1 why you don’t want to connect to terrestrial digital TV broadcast?, N=2168, % *
?
?
*Percentage from the whole population

Television

38
Distribution of active viewers across regions
65%80%
70%
72%
75%
67%
69%
64%
66%
Data interpretation: 65% among all
respondents in Bishkek city, watched TV a
day before the survey
Q3. Did you watch TV yesterday in your region? (regions/oblast where survey was conducted)
КR - 69,1 %

76.5%
64.0%
79.0%
74.7%
66.5%
72.6%
65.6%
23.5%
36.0%
21.0%
25.3%
33.5%
27.4%
34.4%
No education (N=5)
Incomplete education (N=19)
Primary (N=13)
Incomplete secondary (N=191)
Secondary (N=1124)
Secondary special education (N=294)
Incomplete high education (N=63)
Gender
39
Active TV audience profile
Income level**
Age
Preferred language of preview
(N=1499)
74.3%
72.8%
72.6%
70.5%
65.9%
63.3%
73.1%
25.7%
27.2%
27.4%
29.5%
34.1%
36.7%
26.9%
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Watched yesterday Didn't watch yesterday
Kyrgyz
54%
Russian
38%
Uzbek
7%
Other; 1%
65.5%
69.8%
71.3%
68.4%
34.5%
30.2%
28.7%
31.6%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
**average household income per capita, where low – below 2500 soms per
month, average – less than 10000 soms and high –more than 10000 soms
68% 70%
Among all surveyed men, 68% watch TV a day before survey, among all
women surveyed – 70%
69,1% of Kyrgyz Republic’s
population older than 14
years watched TV a day
before the survey (active TV
audience)
N=1050 N=1118
Education

31%
61%
63%
71%
74%
75%
76%
40%
25%
65%
18%
37%
19%
24%
25%
20%
45%
74%
21%
10%
14%
0%
2%
1%
Chui oblast (N=322)
Osh oblast (N=421)
Jalalabad oblast (N=398)
Talas oblast (N=85)
Naryn oblast (N=94)
Osh city (N=100)
Kyrgyz Russian Uzbek Other
Preferred language of preview across regions
40
Active TV audience profile
67.6%
70.0%
32.4%
30.0%
City (N=773)
Village (N=1394)
Watched yesterday
Didn't watch yesterday
Settlement type

41
Favorite type of TV program
* Among those respondents who watched TV at least for 5 minutes for the past 6 months
Q7. Name your favorite type of TV program?
Q8. Which of the other types of TV programs besides named, do you prefer to watch on TV?
4.0%
4.2%
4.7%
6.0%
7.3%
9.2%
9.2%
10.1%
10.6%
17.0%
18.0%
18.9%
25.0%
40.9%
42.5%
62.3%
Not sure
Adivertisement
Religious
Soap operas (melodramas)
Humoristic shows
About political and social events
Educational/documentary
Programs for kids
Cartoons
Comedy serials
Drama serials
Talk show
Sport programs
Musical video
Art films
News

42Practice of online TV channel views
Q2.2. Do you watch online TV through phones/tablets/computers?»
of population know that TV channels can be watched
through phone/tablet/computer
of population watch TV channels through
phone/tablet/computer
Watch online TV through phones/tablets/computers
(percentage of a population)
20,4%
65,2%29.1%
24.9%
17.6%
20.3%
16.4%
14.5%
21.5%
17.5%
18.8%
20.4%
Bishkek (N=369)
Osh city (N=103)
Chui oblast (N=328)
Talas oblast (N=85)
Jalalabad oblast (N=409)
Osh oblast (N=432)
Naryn oblast (N=98)
Kyrgyzstan (N=2168)
*live and record views on internet

Gender
43
Online TV audience profile
Age
5%
9%
14%
20%
22%
31%
30%
95%
91%
86%
80%
78%
69%
70%
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Listened during last week
20% 21%
20%
16%
22%
31%
80.1%
84.5%
77.6%
69.1%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
Income level
25%
18%
75%
82%
City (N=773)
Village (N=1394)
Settlement type
Among all men surveyed, 20% watch online TV, among women
surveyed – 21%
* Among those who watch online TV
N=1050 N=1118

Media Indicators for Television

45
TV media indicators
Active
Viewers
Audience
Average
daily
reach
(ADR)
Average
weekly
reach
(AWR)
Share Ratings
Viewers who watched TV
a day before for at least 5
minutes
Average amount of
viewers who watch TV
channel daily. (Viewers
who watched TV a day
before for at least 5
minutes).
Average amount of
viewers who watch TV
channel at least once a
week
Percentage of TV
viewers who watch
specific TV channel
/program at a specific
time interval or time of
a day, in percentage
from the overall
population
Percentage of TV
views for a specific TV
channel, at a specific
time of a day from the
overall time spent
watching TV

15.2%
10.7%
9.8%
8.7% 8.6% 8.5%
7.3% 6.5% 5.8% 5.8% 5.5% 5.3% 5.3%
3.9% 3.7% 3.6% 3.3% 3.3% 2.6% 2.6% 2.2% 1.8% 1.8% 1.8% 1.6% 1.2% 1.1% 1.1% 1.1% 1.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
46TV channel Audience, TOP-30 according to ADR, КR, Bishkek
Source: Media Research 8th Wave, December 2017, TV Daily Reach%, N= 1499
Q19. Which TV channels did you watch yesterday?
О Р Т
Bishkek
6 12 1 7 2 19 26 8 4 17 5 - 11 - 25 9 3 18 22 21 13 10 20 16 - 29 14 - - 15
KR

KR
8.7%
7.0% 6.7%
5.4%
4.8% 4.6% 4.5% 4.2% 4.1%
3.4% 3.1% 3.0% 2.7% 2.7% 2.5% 2.1% 1.9% 1.6% 1.4% 1.4% 1.3% 1.3% 1.2% 1.1% 1.0% 0.9% 0.9% 0.8% 0.8% 0.6%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
47
Daily average percentage share of TV views, TOP-30 according to
SHARE, KR, Bishkek
Source: Media Research 8th Wave, December 2017, TV Share%, N= 1499
О Р Т
Bish
kek
7 1 4 16 3 17 6 5 10 29 2 20 - 12 15 21 27 - 8 9 11 - 23 - 26 25 - 24 22 13

8.9
14.1 14.8 13.4
21.8
31.2
40.3 42.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
48
RATINGS (Accessible TV audience),
Kyrgyz Republic, %
• Audience distribution in 2016 and 2017, during whole day remains stable and only increases during evening
• In 2017, there is a decrease in TV audience views during evening time
Autumn 2016
15.8 14.6 13.0 11.4 12.8
18.5
28.0
35.3 34.4
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
Autumn 2017
Source: Media Research 8th wave, December 2017, TV Ratings%, N= 1499

49
RATINGS (Accessible TV audience), Kyrgyz Republic,
Bishkek, Osh, %
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
Kyrgyz Republic
Bishkek city
Osh city
2016
Evening prime time
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
2017
Evening prime timeMorning prime time
Morning prime time
Source: Media Research, 8th wave, December 2017, TV Ratings%, N= 1499

50
Positioning map. TV channels
Women Men
14 years
65+ years
Village City
In Kyrgyz language
On other language
Positioning map convenient visualization method for understanding target audience’s key
market elements. There are other possible variations of positioning maps (gender, age, region,
ethnicity and other)
The size of a ball demonstrates percentage of daily TV channel views

Radio

52
Distribution of active listeners across regions
(weekly audience)
70%
66%
61%
58%
60% 56%
73% 50%
59%
Interpretation: 70% Bishkek city dwellers listened to
radio on a week before the survey
Overall, across Kyrgyz Republic, 61% of
respondents listened to radio a week before the
survey
КR – 61%

Gender
53
Radio audience profile
61% of Kyrgyz
Republic’s
population, older
than 14 years
listened to radio
during the last week
before survey
Income level Possession of Automobile
Age
63% 59%
42.6%
57.6%
59.4%
64.9%
62.4%
65.2%
61.2%
57.4%
42.4%
40.6%
35.1%
37.6%
34.8%
38.8%
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Listened during last week
Didn't listen during last week
59.2%
55.0%
65.2%
68.0%
40.8%
45.0%
34.8%
32.0%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
Among all men surveyed, during the last week before the survey, 63%
listened to radio, among surveyed women– 59%
N=1050 N=1118
55.0%
58.5%
58.5%
41.5%
Population (N=2167)
Radio listeners
(N=1322)
Don't own automobile own automobile
38.7%
40.9%
16.3%
17.6%
45.0%
41.5%
Population (N=2167)
Radio listeners (N=1322)
Left steering wheel
Right steering wheel
No automobile
Location of a steering wheel in
automobiles

Preferred radio language (N=1650)
54
Practice of radio listening
30.5%
5.2%
4.8%
4.1%
8.7%
16.8%
29.7%
Haven't listened during last week
6 days in a week
5 days in a week
4 days in a week
3 days in a week
2 days in a week
1 day in a week
Frequency of radio listening (N=1650)
Kyrgyz
66%
Russian
28%
Uzbek
5%
Other
1%
0.2%
0.4%
0.9%
1%
2%
3%
7%
11%
29%
31%
31%
In bars, cafes, restaraunts (N=4)
In country house/garden (N=6)
Other (N=15)
During a walk (N=21)
In friend's house (N=27)
Through mobile phone everywhere (N=52)
At work (N=108)
in Taxi(N=183)
On my own automobile (N=472)
At home (N=509)
In public transport (N=519)
Places where radio is listened (N=1650)Types of devices used to listen to radio (N=1650)
Other include: computer, notebook, tablet
*among those respondents who listened to radio at least 5 minutes for the past 6months
82%
Radio received
(tape recorder)
17% Mobile
phone
3,5%
Other
Q19. where do you most often listen to radio?Q19.1. What device did you use to listen to radio?
Q18. In which language do you prefer listing to radio?Q17. how many days during the past week did you listen to radio?

1.0%
1.0%
2.3%
2.5%
3.3%
3.7%
8.4%
31.4%
44.2%
Culture
Religious programs
Politics
Health
Sport
Weather
Talk show
News
Music
55
Preferences of radio listeners
Q20. What’s you favorite type of radio program?
Q21. what type of programs besides mentioned do you like to listen to?
Favorite type of radio program, N=1961
*multiple choice answer
0.1%
0.2%
0.3%
0.3%
2.2%
2.5%
2.6%
7.4%
12.8%
17.4%
20.3%
29.1%
Salsa/Merenga
Raggae
RnB
House/Techno
Jazz/Bluz
Rock
Chanson
Rap/Hip Hop
Classical
Retro
Pop
Traditional music (Folklore)
Favorite type of music, N=1961
Q22. What type of music do you listen on radio?
Q23. Which type of music do you also like to listen to?

Media Indicators for Radio

57
Media indicators for Radio
Average
weekly
reach
(AWR)
Share Ratings
Average amount of
listeners who listen
specific Radio station at
least once a week
Percentage of radio
station listening at a
specific time of a day
from the total radio
listening time.
Percentage of
listeners who listened
specific program/radio
station at a specific
time interval or time of
a day in percentage
from whole population.

18.3%
13.2% 13.2%
7.7% 7.7% 7.3% 6.5% 6.1% 6.1% 5.4%
3.2% 2.8% 2.6% 2.5% 2.4% 2.0% 1.6% 1.4% 1.4% 1.4%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
58
Bishkek
Radio stations ratings, Top-20 according to AWR, КR, Bishkek
Source: Media Research 8th Wave, December 2017, Radio Weekly Reach%, N=1242
Q83. Which radio stations did you listen yesterday?
Q16. Which radio stations did you at least listen form 5 minutes for the past 7 days in your region?
3 1 6 8 10 21 2 4 16 11 7 14 5 - - 9 29 19 - 13
Азаттык
Новости
KR

13.2% 12.9%
10.4%
8.6%
6.7% 6.3% 5.6% 5.5%
4.3% 4.1% 4.1%
2.4% 1.9% 1.9% 1.6%
0.7% 0.7% 0.6% 0.6% 0.6%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
59
Bishkek
Average daily share of radio stations, TOP-20 according to
SHARE, КR, Bishkek
Source: Media Research 8th Wave, December 2017, Radio Share%, N=576
Q83. Which radio stations did you listen yesterday?
5 1 14 - 2 - 13 4 3 6 11 16 - - - 8 9 - 10 12
Азаттык
Новости
KR

60
RATINGS (Available radio audience),
Kyrgyz Republic,%
• Audience distribution in 2017 has decreased in comparison to 2015
• In 2 waves comparison, differences in time intervals are not observed
2017 y.
2015 y.
5.3 5.4
3.7 3.7
0.0
2.0
4.0
6.0
8.0
10.0
12.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
6.2
9.7
7.9
4.7
3.2
0.0
2.0
4.0
6.0
8.0
10.0
12.0
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59

61
RATINGS (Available radio audience), Kyrgyz Republic,
Bishkek and Osh
Morning prime time Evening prime timeAfternoon prime time
0
2
4
6
8
10
12
06:00-06:14
06:15-06:29
06:30-06:44
06:45-06:59
07:00-07:14
07:15-07:29
07:30-07:44
07:45-07:59
08:00-08:14
08:15-08:29
08:30-08:44
08:45-08:59
09:00-09:14
09:15-09:29
09:30-09:44
09:45-09:59
10:00-10:14
10:15-10:29
10:30-10:44
10:45-10:59
11:00-11:14
11:15-11:29
11:30-11:44
11:45-11:59
12:00-12:14
12:15-12:29
12:30-12:44
12:45-12:59
13:00-13:14
13:15-13:29
13:30-13:44
13:45-13:59
14:00-14:14
14:15-14:29
14:30-14:44
14:45-14:59
15:00-15:14
15:15-15:29
15:30-15:44
15:45-15:59
16:00-16:14
16:15-16:29
16:30-16:44
16:45-16:59
17:00-17:14
17:15-17:29
17:30-17:44
17:45-17:59
18:00-18:14
18:15-18:29
18:30-18:44
18:45-18:59
19:00-19:14
19:15-19:29
19:30-19:44
19:45-19:59
20:00-20:14
20:15-20:29
20:30-20:44
20:45-20:59
21:00-21:14
21:15-21:29
21:30-21:44
21:45-21:59
22:00-22:14
22:15-22:29
22:30-22:44
22:45-22:59
23:00-23:14
23:15-23:29
23:30-23:44
23:45-23:59
00:00-00:14
00:15-00:29
00:30-00:44
00:45-00:59
01:00-01:14
01:15-01:29
01:30-01:44
01:45-01:59
02:00-02:14
02:15-02:29
02:30-02:44
02:45-02:59
03:00-03:14
03:15-03:29
03:30-03:44
03:45-03:59
04:00-04:14
04:15-04:29
04:30-04:44
04:45-04:59
05:00-05:14
05:15-05:29
05:30-05:44
05:45-05:59
Kyrgyzstan Bishkek city Osh city
2017

62
Positioning map. Radio
Women
Men
14 years
65+ years
Village
City
In Kyrgyz language
On other languages
Positioning map convenient visualization method for understanding of target audience’s key
market elements. There are other possible variations of positioning maps (gender, age, region,
ethnicity and other)
The size of a ball demonstrates percentage of daily radio station audition

Internet

64
Level of Internet penetration in Kyrgyz Republic is 59%
80%57%
59%
62%
51%
47%
64% 49%
53%
Dynamics of Internet penetration
39%
48% 53% 59%
2013 2015 2016 2017
60%38%
39%
46%
36%
32%
42% 36%
41%
2016
2017

Gender
65
Internet audience profile
59% of Kyrgyz
Republic’s population
older than 14 years
use internet
Household income Settlement type
59,7% 59,0%
Interpretation: Among surveyed men 59,7% of respondents use
internet while among women 59,0%
Age
11%
23%
35%
55%
77%
85%
82%
89%
77%
65%
45%
23%
15%
18%
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Use Don't use
67%
45%
60%
80%
33%
55%
40%
20%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
73%
52%
27%
48%
City (N=773)
Village (N=1394)
N=1050 N=1118

66
Types of access sources to Internet
Mobile phone,
Smartphone*
Desktop computer/
laptop/tablet
(cable, telephone line)
Home computer
(USB modem)
At work At internet-cafe
2016 N=1130
2017 N=1287
* Among all surveyed who use Internet, mobile phone remains a primary source of access to Internet, percentage of use has risen in 2017 in comparison to 2016 by 5%.
Q31. Where do you get access to an internet?
84%
89%
22%
20%
6%
5%
3%
3%
1%
0,3%
+5% -2% -1% -0,7%

67
Types of access sources to Internet across settlement types
Village N=726
City N=560
94%
83%
12%
31%
2%
9%
2%
5% 1%
0%
Mobile phone,
Smartphone
Desktop computer/
laptop/tablet
(cable, telephone line)
Home computer
(USB modem)
At work At internet-cafe

68
Used providers and mobile operators for an internet
access across regions
Bishek city (N=291) 47% 23% 12% 20% 1% 10% 7% 3% 1,6% 1%
Osh city (N=65) 23% 33% 45% 5% 9% 1% 1%
Chui oblast (N=192) 54% 29% 14% 8% 4% 1% 3% 1%
Talas oblast (N=49) 45% 42% 14% 7% 2%
Issykul oblast (N=91) 73% 20% 17% 10%
Batken oblast (N=87) 14% 13% 78%
Jalalabad oblast (N=251) 39% 11% 64% 1%
Osh oblast (N=204) 31% 18% 54% 1% 1%
Naryn oblast (N=47) 70% 19% 17% 2%
Mobile operators Internet - providers

69
Practice of Internet use
1%
3%
4%
8%
9%
16%
29%
59%
1%
3%
3%
11%
7%
20%
26%
43%
Other
Websites for goods purchases/sales
Game based
Mail based
Scientific Educational
Entertainment Movie based
News based
Messengers
2016
2017
Categories of websites/applications most visited by
respondents (N=1287)
Frequency of internet usage among respondents
(N=1287)
1.4%
0.2%
14.2%
3.1%
81.1%
2-3 times a month
Once a month
2-3 times a week
Once a week
Everyday
Q37. How often do you use internet? Q34. What category of website/applications do you visit most often?

70
Frequency of Internet usage
Frequency of Internet usage (across whole population)
69%
56% 48% 45% 39% 32%
53%
36% 37%
61%
41%
8%
7%
8% 8% 13%
14%
7%
8% 7%
9%
8%
20%
36% 41% 43% 47% 50%
38%
53% 51%
27%
48%
Bishkek city Osh city Chui oblast Talas oblast Issykul
oblast
Batken
oblast
Jalalabad
oblast
Osh oblast Naryn oblast City Village
Everyday 2-3 times a week Once a week 2-3 times a month Once a month Once in a few months I don't use
Q37. How often do you use Internet?

71
Internet browsers used for an internet access
4
2
3
1
82%
2%
5%
16%
Q36. Which browser do you use for an internet access?

72
Most visited websites/applications across categories among
internet users
Mail based N=101
70%
11%
22%
Social Networks N=999
76%
50%
29%
15%
Messengers N=753
96%
5%
3%
1,4%
19%
16%
12%
5%
News based N=374
* Based on responses, for example most of respondents use odnoklassniki for email and message exchange, they consider it as mail and messenger server. In order to find/read news
respondents mentioned servers that are not news based, however respondents consider them as news based, since they obtain news from those sources.
4%
News.kg

Social Networks

74
Audience profile who use social network (Kyrgyz
Republic)
46% нof Kyrgyz
Republic’s population
older than 14 year use
social networks
Household Income Settlement type
Gender
47,5% 44,7%
Age
5%
11%
25%
37%
61%
73%
72%
95%
89%
75%
63%
39%
27%
28%
65+
55-64
45-54
35-44
25-34
18-24
14-17
Use Don't use
51%
34%
48%
68%
49%
66%
52%
32%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
58%
39%
42%
61%
City (N=773)
Villave (N=1394)
Among all men surveyed, 47,5% use social networks, among
women indicator is 44,7%.
N=1050 N=1118

60%
38%
39%
46%
36%
32%
42%
36%
41%
45% 80%
46% 42%
36%
48%
36%
42%
46%
2016
2017
Percentage of social network users has
increased in all regions except for
Batken oblast
75
Social Networks users in Kyrgyz Republic (46%)
Q38. Do you use social networks

Purpose of using social networks
(N=999)
76
Social networks usage practice
4%
12%
28%
27%
29%
9%
17%
17%
22%
34%
5 hours and more
2-5 hours
Less than half an hour
From half an hour up to an
hour
1-2 hours
2016 2017
Time spent on social networks per day (N=999)
2%
2%
9%
11%
22%
25%
41%
70%
1%
1%
9%
13%
19%
24%
34%
83%
For purchases
Selling things, cars, properties
For work
Entertainment/games
To watch videos/movies
Education/Information search
NewsFeed
Communication
2016 2017
Q40. how many days do you spend on social network websites in one visit? Q39. What is the purpose you visit social networks?
Among social network users

Frequency of use of social networks (N=2167)
77
Used social networks among internet users
Use of social networks (N=1267)
1%
2%
3%
5%
7%
12%
13%
35%
1%
1%
2%
7%
6%
13%
23%
35%
2017 2016 4.2%
3.3%
8.6%
17.8%
23.7%
3.4%
3.5%
7.6% 2.8%
98%
97%
95%
91%
88%
80%
78%
41%
Everyday Every week Every month From time to time I don't use
Q42. Which of the following social network do you currently use? Q43. How often do you use social networks?
Percentage share among internet users Percentage share among population

Printed Media

79
Printed Media Audience profile
47% of Kyrgyz Republic’s Population
above 14 years read printed media
Income level Settlement type
Age
Gender
40% 54%
54% 50%
47%
2015 2016 2017
Printed media penetration
dynamics
37.4%
51.2%
52,2%
41.1%
62.6%
48.8%
47.8%
58.9%
Not sure (N=587)
Low (N=594)
Average (N=835)
High (N=151)
56.5%
53.9%
51.9%
55.1%
43.3%
38.0%
39.0%
43.5%
46.1%
48.1%
44.9%
56.7%
62.0%
61.0%
55-64 (N=223)
45-54 (N=311)
35-44 (N=367)
25-34 (N=548)
18-24 (N=374)
14-17 (N=205)
Read Don't read
43.0%
49.4%
57.0%
50.6%
City (N=773)
Village (N=1394)
Among all surveyed men, 40% read printed media,
among women - 54%.
N=1050 N=1118

80
41%69%
45%
45%
46%
44%
47% 63%
60%
57%
54%
76%
40%
36%
44%
63%
52%
47%
2016
2017
Level of use of Printed Media in Kyrgyz Republic is 47%
47%
50%
Kyrgyz
Republic
Overall in Kyrgyz Republic percentage share of
respondents who read printed media has
decreased. However, there is a positive
dynamics across regions.

Reading languages (N=1022)
81
Printed Media – Population preferences
In which form do respondents prefer to read printed media(N=2168)
74%
24%
2%
Kyrgyz Russian Uzbek
45%
6%
49%
42%
7%
53%
Paper version Read internet version Don't read
2016
2017
Q29 On which language do you regularly read newspapersQ25. Which newspapers do you read?
Percentage share of people who read papered version of
newspapers has decreased in comparison to 2016, while online-
newspapers became more popular
Among readers

Gender
82
Age (N=154)
Income level(N=154)
5.8%
8.4%
14.3%
36.8%
24.6%
10.0%
55-64 (N=9)
45-54 (N=13)
35-44 (N=22)
25-34 (N=57)
18-24 (N=38)
14-17 (N=15)
21.2%
18.8%
46.1%
13.9%
Not sure (N=33)
Low (N=29)
Average (N=71)
High (N=21)
Interpretation: Among those respondents who read internet versions of printed
media is 37%, in age range between 25-34 years
* Among those respondents who read internet versions of printed media
Profile of respondents who read electronic versions of
printed media
6,9% 7,3%
Among surveyed men, 6,9% read electronic versions of newspapers,
while among women - 7,3%.
N=1050 N=1118

83
Audience size of the most read printed media
(TOP-12)
Q26. Which newspapers do you read? (N=2167)
29%
5%
2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
Дарыгер
ДенСоолук
Тамчы
Data interpretation: 29% of Kyrgyz Republic’s population read Super Info

Media Research/
International support. Media audit

85
Methodology and estimation of medial indicators for the “Media Research” Project was approved by
Helen Harrison
Also, in 2013 media audit 3rd wave was conducted with the help of Helen Harrisons & Company, (Winter
2012)
Helen Harrisons & Company had conducted media projects audit for many of the leading consulting
companies.
Support from International Experts
STRATEGIC MEDIA CONSULTANT
Graeme Moreland Media,
Abu Dhabi & UK
Media Research: 1st wave (winter 2011), 2nd wave (summer 2012) and 3rd wave (winter
2012) were conducted with the help of international expert, Graeme Moreland
Graeme Moreland participated in methodology development and its approval on the following
project stages: methodology and questionnaire development, data control and analysis,
estimation of indicators

Поддержка международных экспертов
86
Acquisition of Results
In order to obtain deployed media research results, please refer to
М-Vector company:
www.m-vector.com
Contact details:
Veronika Bezumova
Marketing Manager
Phone: +996 (312) 97 92 93 (вн. 1005),
Mobile: +996 (702) 762 205
E-mail: veronika.bezumova@m-vector.com
Kyrgyz Republic, 720011 Bishkek,
Isa Akhunbaev Str. 42а, 2nd floor
Phone: +996 (312) 97 92 93 (94)
E-mail: office@m-vector.com
mvectorcentralasiam_vector_ @MVector M-Vector@mvector

До
Kyrgyz Republic, 720011 Bishkek,
Isa Akhunbaev Str. 42а, 2-ой этаж
Phone: +996 (312) 97–92–93
+996 (312) 97–92–94 +996 555–770–980
E-mail: office@m-vector.com
www.m-vector.com
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