Owner-occupation is the clear tenure of choice for most Britons but they think politicians are not being honest about the prospects for people to own. These are among findings from new research by Ipsos MORI published today by the Chartered Institute of Housing. The survey, conducted by Ipsos MORI in advance of the EU Referendum vote and the CIH’s annual conference in Manchester, found 46% of the view that people have equal opportunities to get ahead in Britain, a drop of seven points since 2008.

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information and may not be disclosed or reproduced without the prior written
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Survey findings – June 2016
Tenure and social mobility

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Survey background & methodology
Ipsos MORI interviewed a representative sample of 2,002
adults aged 15+ face-to-face in-home across Britain (all but
Q3-Q6 asked of 999).
Fieldwork was conducted between 10-21 June 2016. Data
has been weighted to the known population profile.
Data are weighted by age, gender, region, tenure, social
grade, work status etc. to reflect the GB adult population.
Where percentages do not sum to 100, this is due to
computer rounding, multiple responses or the exclusion of
‘don’t know’ categories

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2008
7 point drop: equal opportunities to get ahead
Q1) TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS ABOUT
BRITAIN…
A) PEOPLE HAVE EQUAL OPPORTUNITIES TO GET AHEAD?
2016 11%
42%
10%
25%
9%
Source: Ipsos MORI / Sutton Trust, 2,060 GB
adults, 15-20 May 2008
STRONGLY AGREE TEND TO AGREE NEITHER/NOR, DK
TEND TO
DISAGREE
STRONGLY
DISAGREE
15%
31%
15%
25%
14%

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Q1) TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS ABOUT
BRITAIN…
B) EVEN IF TODAY’S YOUNG PEOPLE WORK HARD AND GET GOOD JOBS, THEY WILL HAVE A HARD TIME
GETTING THE RIGHT KIND OF HOUSING?
Strong view hard working young won’t get housing
STRONGLY
AGREE
TEND TO
AGREE
NEITHER/NOR,
DK
TEND TO
DISAGREE
STRONGLY
DISAGREE
45%
34%
11%
8%2%

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Tenure:
what do
people know?

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AVERAGE
ESTIMATE
ACTUAL
People over-estimate size of the rental sector
Q2) OUT OF EVERY 100 ADULTS IN BRITAIN, ABOUT HOW MANY WOULD YOU SAY LIVE IN…
OWNER-OCCUPIED
PROPERTY, THAT IS
THEY ARE BUYING
ON A MORTGAGE
OR OWN THEIR
HOME OUTRIGHT…
THE PRIVATE SECTOR,
THAT IS THEY ARE
RENTING FROM A
PRIVATE LANDLORD…
SOCIAL HOUSING, THAT
IS HOUSING RENTED
OUT BY LOCAL
COUNCILS OR
HOUSING
ASSOCIATIONS…
40% 31% 28%
64% 22% 14%
Source: NRS

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Tenure:
past, present,
future

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Q3) WHICH ONE OF THESE APPLIES TO YOU PERSONALLY AND WHERE
YOU ARE LIVING NOW…
Q4) THINKING BACK 10 YEARS AGO, WHICH ONE OF THESE APPLIED
TO WHERE YOU PERSONALLY WERE LIVING?
Q5) WHICH ONE OF THESE DO YOU THINK WILL APPLY TO WHERE
YOU PERSONALLY WILL BE LIVING IN 5 YEARS’ TIME? OWN

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-10 YEARS NOW +5 YEARS
OWN (31%)
MORTGAGE (30%)
PRIVATE RENT (22%)
COUNCIL RENT (8%)
HA RENT (7%)
28%
36%
17%
8%
5%
38%
30%
15%
7%
6%
OTHER/DON’T KNOW

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Tenure:
preferences
and attitudes

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Clear preference for ownership
OWN
38
68
30
17
15
6
7
5
6
3
25 years' time
Personally choose
OWN MORTGAGE PRIVATE RENT RENT – LA
SOCIAL RENT
– HA DON’T KNOW
Q5) WHICH ONE OF THESE DO YOU THINK WILL APPLY TO WHERE YOU PERSONALLY WILL BE LIVING IN 5
YEARS’ TIME IN…
Q6) IF YOU HAD A FREE CHOICE, WHICH ONE OF THESE WOULD YOU PERSONALLY CHOOSE TO LIVE IN
IN 5 YEARS’ TIME?

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Present across generations…
Q6) IF YOU HAD A FREE CHOICE, WHICH ONE OF THESE WOULD YOU PERSONALLY CHOOSE TO LIVE IN
IN 5 YEARS’ TIME?
0
10
20
30
40
50
60
70
80
90
100
All 15-24 25-34 35-44 45-54 55-64 65+
% buy % rent

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…and tenures
Q6) IF YOU HAD A FREE CHOICE, WHICH ONE OF THESE WOULD YOU PERSONALLY CHOOSE TO LIVE IN
IN 5 YEARS’ TIME?
0
10
20
30
40
50
60
70
80
90
100
All Owner Mortgage Social Private
% buy % rent

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Would advise buying even if a sacrifice…
63%
22%
12%
3%
Q7) SUPPOSE A NEWLY-MARRIED YOUNG COUPLE, BOTH WITH STEADY JOBS, ASKED YOUR ADVICE
ABOUT WHICH ONE OF THESE THINGS TO DO. WHAT WOULD YOU ADVISE THEM TO DO…
TO STAY LIVING IN
BETTER QUALITY
ACCOMMODATION EVEN
IF IT MEANT RENTING IT
RATHER THAN BUYING IT
ON A MORTGAGE…
TO BUY A PROPERTY ON
A MORTGAGE RATHER
THAN RENT
SOMEWHERE EVEN IF IT
MEANT LIVING IN
POORER QUALITY
ACCOMMODATION…
Don’t know
Neither/something else

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Q8) TO WHAT EXTENT DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS…
Prospects dim & politicians should be more honest
84
83
80
67
57
51
6
3
5
19
23
27
9
13
14
13
20
22
It will be harder for young people today
to get the housing they want in the future
Politicians should be more honest about
people's future prospects for owning…
Renting…is an important part of the UK's
housing mix
Unless we build a lot more homes, we will
never solve the country's housing…
Getting on the property ladder is one of
the most important ways of getting on…
We are too obsessed with owning
property in Britain
AGREE (STRONGLY/TEND TO) DISAGREE (STRONGLY/TEND TO) NEITHER/NOR OR DON’T KNOW

16. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary
information and may not be disclosed or reproduced without the prior written
consent of Ipsos.
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