RFID: So much more than a ticket
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Robby Black is the Director of Festival Solutions for Vendini. He has over 10 years of experience innovating back-office technology for major music festivals. RFID is an established technology that is used for access management, tracking, and cashless transactions. RFID provides benefits to festivals such as leveraging sponsorships, making a lasting impression on attendees, and enabling real-time access control and reporting. Vendini provides an all-in-one festival solution using RFID to maximize ticket sales and remove operational burdens so festivals can focus on the fan experience.
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RFID: So much more than a ticket
- 1. Somuchmorethanaticket! Robby Black Director of Festival Solutions RFID:
- 2. About Robby Black As Director of Festival Solutions for Vendini, Robby prides himself on his boots-on-the- ground approach and the “first-in, last-out” mentality and work ethic he brings to festival planning and execution. His experience allows him to focus on providing sophisticated — yet simple — products to manage front-of-the-house, and the equally important back-of-the-house, festival needs from start to finish. For over 10 years, Robby has been a major innovator behind the scenes of the music festival industry. Having worked on the cutting edge of the RFID and access control movement, Robby is the secret weapon for improving logistical aspects and fan experience. He’s pioneered back-office technology for some of the most prestigious music festivals around the country including Bonnaroo, Outside Lands, Hangout Festival and Burning Man.
- 3. About Vendini San Francisco Additional Offices in Boston, Knoxville, New York and Vancouver Over $1B gross ticket sales$1B HQ Ticket online sales increases*20% Events annually44K+ 14+ Years in business
- 4. Festivals in North America
- 5. Festivals in North America Music, Food and Wine, Beer and Art Based Festival from Small to Large # of Festivals/year2000+ Types Feature Live Music81% In towns w/ population of 10K or fewer31% 72% Have corporate sponsor
- 6. Agenda « RFID Today « RFID in the Future « Benefits for Festivals « Vendini Festival Solutions
- 7. RFID Today
- 8. RFID Today Well-established technology since early 1970s. « Transit & Travel « Tracking, Timing & Sharing « Access Management
- 10. Tracking, Timing & Sharing
- 12. RFID in the Future
- 13. RFID in the Future « Cashless Transactions « Patron Experiences « Social Engagement « BOH as Important as FOH
- 15. Leverage Sponsorship « Individually branded wristbands and/or laminates with sponsor logos « Tokens for special perks and VIPs « Work with sponsors to create access to unique festival experiences Photo Credit: Corey Pudhorodsky
- 16. Make a Lasting Impression
- 17. Leverage Social Media Inspire festivalgoers to use their Social Media outlets to promote the event and drive their friends to buy
- 19. See results « 80% register & share their status, expanding your social marketing efforts « Collect additional 1.2 names per order with each registration « 924,000 FB fans reached with only 1,000 ticket purchases « 71% more likely to purchase something if referred on FB « Average FB share results in $4.49 in revenue « Additional 46,000+ ticket purchases by starting with only 800 registrants
- 20. Access Control using RFID « Patron RFID registration provides an easy solution to get close to 100% of patrons attending as well as to promote additional sales « Greatly reduce or eliminate wait times at the entrance gates « Manage access based on ticket type « Provide reliable solution to deal with patron-related issues such as lost / stolen tickets, wristband issues, etc. « Capture data for analysis
- 21. « Evaluate busiest vs. slowest scanning points in your festival to allocate staff and volunteers « Review capacity limits around VIP, Hospitality, etc. areas. « Predict parking, camping and exit point needs « Review how many credentials have been allocated vs. actually issued to see how many people are still expected Utilize Real-time Reporting
- 23. « Maximize festival ticket sales with all-in-one solution « Remove burdens of day-to-day operations « Focus on what really matters — a remarkable show « Engage with your fans to sell out festival faster than ever before A Single, Unified System
- 25. « No need to juggle multiple vendors, fees or support contacts « One stop shopping – eliminates finger pointing! « Industry experts « 24/7 onsite support « Flexible pricing strategies For Festivals of Any Size
- 26. Reduce challenges Insufficient reporting and analytics Support from multiple vendors, limited on-site support Varying fee schedules
- 30. Info & Stats « Radio frequency identification – RFID – is a generic term for technologies that use radio waves, typically with a microchip connected to an antennae, to automatically identify people or objects « Data can be captured for authentication and analysis and devices can be read-only or read-write « In 2014 the RFID market was $8.89 billion, up from $7.77 billion – it continues to grow
- 31. Technical Advantages of RFID « Doesn’t require line of sight. RFID can be read in range of a reader and is more durable than barcodes printed on paper, doesn’t wrinkle, no glare « Uses the low-end of the electromagnetic spectrum – similar to a car radio – 125 kHz or 134 kHz – very safe
- 32. Vendini Simplifies the Process « Develop different credential types for front and back of house « Research/Select RFID Vendors « Design wristbands/ laminates « Activate wristbands/ laminates « Determine and initiate fulfillment procedures « Acquire RFID compatible scanners/readers/support « Create RFID Box Office
- 33. Comments? Questions? Email us: festivals@vendini.com Thank you!