If you’re ready to become a Vendini power user, this is one session you don’t want to miss. As Vendini’s Training Manager, Betsy Holbrook knows the ins and outs of the platform better than anyone. Join her to learn advanced methods for getting the most out of the Vendini solution. Day 1: Vendini Master Class: Killer Tips and Tricks by Betsy Holbrook

1. VENDINI MASTER CLASS
KILLER TIPS AND TRICKS
BETSY HOLBROOK

2. EARLY BIRD
CATCHES
THE WORM
LETTERS
HOME
ACTIVITIES
FRIENDS
FOREVER
100 100 100 100
200 200 200 200
300 300 300 300
TEST YOUR KNOWLEDGE

3. EARLY BIRD
CATCHES
THE WORM

4. TRUE
FALS
E
Early Bird discounts
contribute to lost revenue
100

5. FALS
E
Early Bird discounts actually drive
ticket sales and help get the word
out.
They also drive increases in total
revenue (especially early on)
100

6. By selecting “Auto Applied” when conditions are met, you can limit Early Bird
quantity by valid dates or by quantity of tickets per date.
Early Bird in Event Manager 100

7. Early Bird Packages
• Offering Early Bird
packages encourage
people to subscribe
early
• Set specific onsale
dates for packages
to automate
activation of the new
pricing
100

8. Event Access Codes let you
control available inventory in a
reserved seating chart
200
TRUE
FALS
E

9. By setting a “For Sale” hold on
the inventory, you can limit
sales of your event access
code inventory
TRUE
200

10. Limiting Early Bird inventory means
you aren’t giving it all away
•Sell outs are great—until you have
disappointed patrons.
•Limiting inventory on access codes in
reserved venues lets you keep control of
early release inventory.
200

12. Pro Tip
• Add a limited time coupon
code at the same time you
implement your early
access code.
200

13. This report shows coupon tracking
SUMMARY
RECEIPTS
REPORT
SUMMARY
STATISTICS
REPORT
BOX OFFICE
SETTLEMENT
REPORT
300

14. 300
ALL
OF THE
ABOVE

15. Summary Receipts
• Value of coupons
• Value of Ticket Types
minus the coupon
value
300

16. Summary Statistics Report
What it shows:
• Each coupon
• Value of tickets
• Value of discounts
given for each coupon
• Value of tickets broken
out by TicketAgent
and TicketLine
300

17. Box Office Settlement
What it shows:
• Face value of tickets
• Each ticket sold
using a coupon
300

18. LETTER
S
HOME

19. BOTTOM
OF THE
PAGE
MIDDLE
OF THE
PAGE
This is the worst location for a
“Buy Tickets” button in an email
100
TOP
OF THE
PAGE

20. When promoting sales of
any kind, you want the
“Buy Tickets” button to be
prominent.
BOTTOM
OF THE
PAGE
100

21. Moving the “Buy Tickets” Button 100

22. Using a Custom Button
100

23. TRUE FALSE
You can run an automated email
campaign targeting patrons who have
not purchased tickets to an event
200

24. Patron reports allow you to
create a customized list of
patrons that can be used for
email marketing.
200
TRUE

25. Step 1:
• Create the
report with the
information
that you want
to remove
200

26. Step 2:
• Create a report and select the patrons
you want to include
• Exclude the existing report
200

27. 200

28. When running email campaigns you can
only add links to events, packages,
memberships and donations
300
TRUE FALSE

29. You can easily direct your patrons
toward online ticket sales by using
Custom Website Windows.
300
FALSE

30. Using a Custom Website
Window for Email Marketing
300

31. Using a Custom Coupon URL 300

33. ACTIVITIES

34. Service fees must be
made visible to patrons
100
TRUE FALSE

35. For every ticket your organization
sells online, a per-ticket fee applies.
You choose whether to pay these
fees yourself, pass them on to your
patrons, or share the cost between
the two.
How much visibility patrons have
into how service fees are applied is
entirely up to you.
FALSE
100

36. Including Sales Tax 100

37. Report Data 100

38. Report Data 100

39. Ticket Types can be specific to
packages or to single tickets
200
TRUE FALSE

40. Ticket Types can be
specific to packages
or single tickets.
TRUE
200

41. Ticket
Types for
Events
Ticket
Types for
Packages

42. Without Customized Ticket Types
With Customized Ticket Types

43. Other Uses for
Custom Ticket Types
• Festival Pass types
• At Door Rush Sales
• Early Bird Pricing
• Tracking Merchandise
200

44. Every event must have a
specific date and start time
300
TRUE FALSE

45. You can use Custom Date
and Time to:
• Use a date range for
your event
• Remove the time
• Remove the date
completely and include
a custom message
FALSE
300

46. Date Range
The Date Range feature allows you to build an
event that has a start and end date
300

47. Events Without a Specific Time
• Provide flexibility for daily
entrance
• Customizing Ticket Types
increases the power of reports
pulled at the end of an event
300

48. Custom Messages
• Replace the event date
so patrons only see the
Custom Message
• Examples include:
- Merchandise
- Pass Types
- Classes
300

49. FRIENDS
FOREVER

50. Patron Connect displays a patron's
entire purchase history and tracks all
of your interactions with them
100
TRUE FALSE

51. Using patron connect
means you have your
entire patron database
at your fingertips
100
TRUE

52. Patron History 100

53. Activities
100

54. How often should patron databases
should be de-duplicated?
200
ONCE
A DAY
ONCE
A YEAR
ONCE
A MONTH

55. It’s a short task if done
once a month.
200
ONCE
A MONTH

56. Pro Tip
• Always uses Patron
Tags for
Memberships and
Packages—
especially those
using Seat
Ownership
200

57. Patrons who have been scanned
into an event are viewable in
Patron Connect
300
TRUE FALSE

58. Selecting “HERE”
will allow you to see
those patrons who
have been scanned
into the venue
300
TRUE

59. Other Things Patron
Connect Can Do
• Sort patrons by donations
• Allow you to see only patrons assigned to you
• Allow you to see your activities
• Allow you to see patron notes
300

60. THANKS!
BETSY HOLBROOK | BETSY@VENDINI.COM