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Break Old Ways of Thinking to Create New Opportunities

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The Minerva Schools have re-imagined the university experience. Every semester, students travel to different locations, engaging in immersive programs designed to apply formal classroom learning to relevant projects all around the world. By looking at education from a new perspective, Minerva has created an exciting new business opportunity. Learn how challenging preconceptions can lead to new opportunities in your industry.

Break Old Ways of Thinking to Create New Opportunities by Robin Goldberg

Published in: Marketing
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Break Old Ways of Thinking to Create New Opportunities

  1. 1. BREAK OLD WAYS OF THINKING TO CREATE NEW OPPORTUNITIES ROBIN GOLDBERG
  2. 2. Opportunities are everywhere
  3. 3. Five years later … ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  4. 4. ©2016–17 MINERVA PROJECT, INC. 4ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL Accredited undergraduate and graduate programs Rigorous curriculum designed to teach practical knowledge Residential experience to prepare global citizens Minerva Schools at KGI
  5. 5. ©2016–17 MINERVA PROJECT, INC. 5ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL What should students learn? ACADEMIC PHILOSOPHY Photo: Bob Miller • Wise Decision Making • Meaningful Innovation • Broad Thinking • Global Citizenship
  6. 6. ©2016–17 MINERVA PROJECT, INC. 6ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL How should students learn? PEDAGOGY, CLASSES & CURRICULUM Photo: Bob Miller • Based on the Science of Learning • Fully active learning • Small seminars; no lectures
  7. 7. ©2016–17 MINERVA PROJECT, INC. 7ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL “We have, at our fingertips, tools that are designed to engage students 100% of the time.” Stephen M. Kosslyn, Ph.D. Chief Academic Officer
  8. 8. ©2016–17 MINERVA PROJECT, INC. 8ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  9. 9. ©2016–17 MINERVA PROJECT, INC. 9ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL 7 citiesduring 4 years of rigorous study Image: Data visualization showing global flight patterns by Michael Markieta San Francisco Berlin Buenos Aires Seoul Hyderabad London Taipei
  10. 10. Break Old Ways of Thinking • Creativity needs constraints • Know your brand/your organization • Strategy means sacrifice ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  11. 11. Start with the right problem • Get beyond the symptoms • Identify the right problem to solve • Organize problems into discrete components and design solutions
  12. 12. Know your audience… and the ones you want to reach • Segment your audience • Understand motivations • Go beyond the numbers of patrons • Use metrics to measure engagement ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  13. 13. Think big and bold • Use “how might we” questions • Generate lots of ideas • Explore models from other industry • Look for impact with technology ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  14. 14. Getting creative • Test – measure – learn – repeat • Don’t overcomplicate • Start with a pilot (an M.V.P.) From “Lean Start-up” methodology (Eric Ries) ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  15. 15. Measurement is critical • Measure impact • Evaluate if solved the challenge • Keep it objective • Don’t fall in the love with an idea ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  16. 16. Getting started • Set time to get creative • Create a program to get started • Be ready to measure and iterate ©2016–17 MINERVA PROJECT, INC. ALL RIGHTS RESERVED. PROPRIETARY & CONFIDENTIAL
  17. 17. QUESTIONS
  18. 18. RESOURCES • minerva.kgi.edu • facebook.com/MinervaSchoolsatKGI • instagram.com/minervaschools • twitter.com/MinervaSchools • medium.com/minerva-schools
  19. 19. THANK YOU ROBIN GOLDBERG | CHIEF EXPERIENCE OFFICER | MINERVA ROBIN@MINERVAPROJECT.COM

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