This document discusses strategies for social media engagement for live music events. It recommends using Facebook to sell tickets, running contests on social media to build a fan community, and encouraging users to generate and share content using event hashtags and geotags. Specific tips are provided for fan engagement on Instagram, such as including images with every post, increasing efforts on Thursdays and Fridays, asking questions to fans, and interacting with other brands. The overall goal is to use social media effectively to promote events and engage fans.

2. Steve
Weisz
Business
Development,
Live
Music

3. Leading box office technology company
• Making the business of live events
simple
• Boston, New York, San Francisco
• 100+ employees
• Xerox Rochester Jazz Festival
Elbo Room
Monterey Jazz Festival
Mountain Winery

4. Why Social Media?

5. Buy tickets on Facebook

7. Use interactive contests to develop
a community
Require user
generated content
including videos and
images
Create a unique
hashtag and
encourage the use of
logos and geotags
Announce the
winner, but call out
other participants

8. Fan Engagement

11. Jai
Singh
Founder
&
CEO

12. ü Include
an
image
with
every
post
ü Up
your
efforts
on
Thursday
and
Fridays
ü Ask
your
fans
a
ques>on
or
create
a
poll

13. ü Cap>ons
and
hashtags
ü Interact
with
other
brands
on
your
post
ü Subscribe
to
Instagram’s
blog

14. ü Communicate
deals
and
promo>ons
ü Place
URL
in
the
middle
of
your
post
ü Don’t
forget
an
image

16. #BoomBoomRoomSF

18. #2tix4PapaMali contest

19. Questions and discussion