Learn how to set up season tickets, memberships, and seat ownership for your theatre. Presented at Camp Vendini by Erin Clendaniel in San Francisco in August 2016.

1. SEASON TIX AND REPORTING:
BEST PRACTICES
ERIN CLENDANIEL | AUGUST 2016

2. SESSION TOPICS
SEASON TICKETING
PACKAGES
SEAT OWNERSHIP
MEMBERSHIPS

3. SESSION TOPICS
REPORTING BEST PRACTICES
PACKAGES
MEMBERSHIPS

4. SEASON TICKETING

5. 5
What do you
call season
tickets?
« Packages
« Subscriptions
« Memberships
« Flex Passes

6. 6
What do
they do?
« Get patrons purchasing tickets early
« Give patrons discounts for
purchasing early
« Fill your house early
« Make your board happy!

7. 7
« Pay up front, then pick
shows throughout the
season based on benefits
allotted
« Can associate other
benefits with purchase
« Purchasing all the
season's events at once
« Allows for season
renewals and seat
ownership
Season Ticket Functionalities
PACKAGES MEMBERSHIPS

8. 8
« You choose which events are included
– Patrons can choose from a list or purchase exactlywhat you tell
them
« You know what’s selling out
– Patrons select their exact seats and dates at time of purchase
« You determine revenue
– You choose which ticketsand what prices patrons can select
Packages

9. 9
Memberships
« You give your patrons flexibility
– Patrons choose which events they attend as the season
progresses
« You give your patrons benefits
– Along with discounts, you can give other benefits
« You give your patrons recognition
– You can put a list of members on your website

10. 10
LET’S TAKE A LOOK AT A
PACKAGE!

11. 11
Seat Ownership
« You give patrons exclusivity
– They choose their seats before anyone else
« You give your patrons tradition
– They sit in the same (or better) seats year after year

12. 12
I RAN to renew my seats!
Renewal Period All Event Dates No Date Sharing
Renewal period exclusive in
TicketLine
Patrons renew for all event dates
in the package
The same event date cannot be
shared in multiple renewal
packages
You can renew simultaneously in
TicketAgent
Example: Saturdays Package = all
Saturdays
Example: Full Season vs Mini
Season

13. 13
1
Create package and
link it to past
package
LINK
2
Patrons renew
selves through TL or
you renew through
TA
RENEW
3
Make adjustments
for patron seating
RETIRE + MOVE
Steps to Seat Ownership
CREATE TICKETS!

14. 14
LET’S TAKE A LOOK AT SEAT
OWNERSHIP!

15. 15
Linking a package to a past package

16. 16
LET’S TAKE A LOOK AT
MEMBERSHIPS!

17. REPORTING

18. 18
Package Reporting
« All about ticket types
« Determine whether you want to see discount or not

19. 19
Ticket types by event level

20. 20
Ticket types by package level

21. 21
Report results by event

22. 22
Report results by package

23. 23
Membership reporting
« Know how to recognize online redemption
« Use Custom Payment Methods for your benefit

24. 24
Report results by event

25. 25
Report results by event

26. QUESTIONS?

27. THANKS!