Experienced Entrepreneur in Automobile Sector primarily with car dealerships

1. Vasu Parthasarathy
E-Mail: vasuparthasarathy@gmail.com
Phone: +91-98940-11313
Overcoming complex challenges and making high-stakes decisions using experience-backed
judgment and irreproachable integrity
Preferred location: Gulf (UAE, Oman) / North America / India
Preferred industry: Automobile / Manufacturing
P R O F I L E S U M M A R Y
• Over 37 years of rich experience reflecting year-on-year success and acheivements in
Dealer Management & Development Network Expansion
Entrepreneurship & Business Development Revenue Generation
Strategy Planning Change Implementation
Customer Relationship Management Team Building & Leadership
Process Optimization Product Technical Reviews
Sales & After-Sales Support
• Skilled in establishing & maintaining distribution network, appointing them in potential areas, developing
infrastructure and funding for new channels and optimizing their performance level to meet customer expectations
• Expertise in strengthening and expanding network in top cities as well as smaller cities & rural markets
• Successfully increased car accessories, insurance and extended warranty sales from virtually zero to over 70%,
finance sales to approximately 50%, and car market share to over 40%
• Possess strong communication, analytical, planning, training & execution skills with exceptional leadership &
motivational skills
N O T A B L E AC C O M P L I S H M E N T S AC R O S S T H E C AR E E R
At ARAS PVPV:
• Spearheaded all functions as the Founder Partner of Tata Motors passenger car dealership and led first 10 years
as Managing Partner
• Held sales market share as high as 40%, directly competing with Maruti Suzuki car sales, and reducing Hyundai
car sales to less than 15%
• Won an award for outstanding performance in ‘Customer Satisfaction’ from Mr. Ratan Tata & have presented
dealership USPs in regional Tata dealership meetings
• Recognized by Tata Motors for designing in-house training facility and dealership processes; contributed towards
the development of Tata Motors Dealership Manual
• Expanded network from 1 outlet with 25 employees to 5 dealer points in 4 cities with nearly 200 employees
• Increased revenues from about INR 21 Crores to over INR 80 Crores
• Maintained upto 0.5% higher net profit compared to many peer dealerships
• Independently managed 3 major company restructuring and partition events across group companies
• Negotiated key supplier agreements with 3M, Standox, DuPont, Castrol, Mobil, & so on for increasing profitability
• Created an upcountry sales network across 8 districts in South Tamil Nadu that contributed over 45% of total
sales revenue
• Improved both employee productivity and utilisation from a low of 40% to as high as 80%
• Designed a HR manual and interview selection process based on job function and future requirements
• Established a:
o Training center with lab and trainers for new recruits
o Stronger dealership brand than manufacturer brand through continuous customer engagement activities
At ARAS PVPV Cars Pvt. Ltd.:
• Founder & Managing Director of Honda motorcycle and scooter dealership at Madurai
• Constructed a one of a kind multi-story dealership building on a steel frame in less than 3 months to meet
Honda’s deadline
• Increased market share of Honda vehicles by over 15% from a low of 8%
• Maintained a high per capita sale of accessories, extended warranty, and 24x7 roadside assistance
At ARAS PVPV Motori Pvt. Ltd.:
• Engaged as the Founder Director of Fiat car dealership at Madurai & established dealership network across 6
districts in Tamil Nadu
• Augmented Fiat India market share & maintained higher segment market share of over 9% in comparison to other
dealerships
ARAS PVPV RallyCross Pvt. Ltd.:
• Engaged as Founder Director of Mitsubishi SUV dealership at Madurai & set-up dealership network across 9
districts in Tamil Nadu
• Took about 20% market share from market leader Toyota through aggressive marketing activities
ARAS PVPV & Company
• Established process for converting petrol cars to diesel with Isuzu diesel powertrains & test marketed the product
for Hindustan Motors
• Managed sales and service of Wipro, Compaq and Apple computers and peripherals
• Created a new market for Apple Computer in Sivakasi for high end desktop publishing and prepress industry

2. • Acquired large institution orders for Compaq and Apple at Madurai Kamaraj University
• Commenced Madurai’s first computer retail outlet for Compaq
• Successfully established a Tata Authorized Service Center for Tata passenger cars
• Established a distribution network for import and sale of Panduit networking hardware for Southern India
O R G A N I S A T I O N A L E X P E R I E N C E
Since April ’97 with ARAS PVPV, Madurai as Managing Partner
Role:
• Mapped out a network based on market potential and car park, and created a network equipped with necessary
resources, systems and infrastructure to meet customers expectations as well as achieve business objectives of
the company
• Assessed dealerships performance at a national level based on sales /service / parts performance indicators
• Identified gaps in dealer performance and bridged them by implementing appropriate process corrections
• Trained and developed dealer teams for ensuring prompt support to customers by organizing technical training at
training centres as well as OJT
• Assigned KPAs, monitored KPIs and tracked Response Time, Restoration Time, First Time Fix and Customer
Satisfaction Index as parameters to measure existing levels of sales and service performance, and ensured
continuous improvement
• Charted-out strategies to upgrade processes in line with company’s vision and changing needs and expectations
of the customers
• Spearheaded initiatives in formulating and implementing processes to ensure cost and quality controls
• Enabled warranty procedures as deemed fit for both customers and the organization
• Recognized the need for change and adapted the business to suit customer requirements
• Controlled warranty cost by performing audits & taking countermeasures for reducing field failures
P R E V I O U S E X P E R I E N C E
ARAS PVPV & Company, Madurai, TN, India Apr ’94 - Mar ’00
• Assisted with management of sales and service departments of Carrier, Voltas, and Godrej air conditioning and
refrigeration products dealership
Failure Analysis Associates, Menlo Park, CA, USA Jan ’90 - Dec ’93
• Performed as Engineer in Human Performance Group & Testified as expert witness
• Accomplished failure analysis, field inspections, client presentations, literature surveys, technical literature and
deposition reviews, comparative studies on similar products
• Edited and published reports
• Evaluated compliance with industry safety standards
• Ensured maximum utilization of manpower with minimum overheads
ARAS & PVPV, Madurai, TN, India Jun ’86 – Jun ’87
• Supervised and managed construction of new tractor dealership building, including planning, contract preparation,
bank loan arrangement, contractor selection, government approvals, settling bills, and overall project
management
• Completed sales and service training for Isuzu heavy vehicles at Hindustan Motors, New Delhi
I N T E R N S H I P S
Sound Technology, State College, PA, USA Jan ’88 – Apr ’88
• Developed a system for classification and coding of parts, and implemented group technology for this ultrasonic
transducer manufacturing company
ARAS & PVPV, Madurai, Tamil Nadu, India Dec ’82 – May ’85
• Completed internship in sales, service, spares, accounting, and human resources departments of Hindustan
Motors car dealership
Highlight:
• Wrote a program in BASIC to run the accounting system
Shenbagam Industries, Madurai, Tamil Nadu, India Apr ’81 – Jul ’81
• Concluded internship at factory manufacturing garage tools and worked for a leading fasteners manufacturer
Shenbagam Tractors, Tamil Nadu Apr ’79 - May ’80
• Completed Internship in sales and service departments of International Harvester, and later Mahindra tractor
dealership & Hindustan Petroleum petrol bunk
AC A D E M I C D E T A I L S
• Residential course on Tyre Mechanics from University of Akron, Akron, OH, USA in 1992
• MS in Industrial & Management Systems Engineering from Pennsylvania State University, University Park, PA,
USA in 1989
Achievements:

3. o Received full research assistantship from Agricultural Engineering (AE) department
o Three publications as a result of joint research work with AE department
o Received NIOSH funding for human testing on 3-axis motion based simulator
o Television coverage of M.S. thesis project on tractor safety, CBS, USA, 1989
• B.E. in Mechanical Engineering from College of Engineering, Guindy, Anna University, Chennai, India in 1985
• Montfort Higher Secondary School, Yercaud, Tamil Nadu in 1981
T R A I N I N G S AT T E N D E D
• Attended three residential programs on Business Planning and Management, Human Resource Management,
Recruitment, Managing Legal Matters, and Effective Communication held by Tata Management Training Centre,
Pune, India in 1998, 2003 & 2007
M E M B E R S H I P S
• Served as :
o Chairman, Confederation of Indian Industry (CII), Madurai zone, 2015-16
o Advisory Board Member, NMS School, Madurai, 2015-present
o Advisory Board Member, SVN College, Madurai, 2013-present
o Master, Masonic Lodge Pandyan, 2000
o President, Rotary Club of Madurai Metro, 1997
E X T R AC U R R I C U L AR S AC T I V I T I E S & A C C O L AD E S
• Raised funds and conducted various charitable events, 1997-2016
• Conducted a major Technology Exposition, Madurai, 2015
• Chief Guest and Commencement Speaker, Montfort Higher Secondary School, 2010
• Received a letter of recommendation from S. Zezima, Esq., September 13, 1993
• Participated as an active member of Scouts and National Cadet Corps, 1976-79
• Won prizes in state & district level rifle shooting competitions and in athletic meets, 1976-85
• Performed as Captain of university athletic team, 1985
P E R S O N A L D E T A I L S
• Date of Birth: February 25, 1964
• Languages Known: English, Tamil
• Mailing Address: 5/154 Nagatheertham Road, Kodimangalam, Madurai 625234, TN, India

4. ANNEXURE
Technical Paper Publications
• “The Funny Spare: An Examination of Risks and Benefits,” Winter Annual Meeting of American Society of
Mechanical Engineers (ASME), 1993 (with A.C. Donelson et al.)
• “Orientation Perception in Farm Tractor Overturn: A Modelling and Simulation Approach,” Annual International
Industrial and Safety Conference, June 14, 1990, Montreal, Canada (with J.H. Goldberg et al.)
• “Operator Limitations in Farm Tractor Overturn Recognition and Response,” Applied Ergonomics, June 1989 (with
J.H. Goldberg)
• “Operator Limitations in Farm Tractor Overturn Recognition and Response,” Summer Meeting of American
Society of Agricultural Engineers, 1989, Paper No. 89-1107, Quebec, Canada (with J.H. Goldberg et al.)
Select Technical Reports
• “Engineering Design and Safety Analysis of Extension Ladders,” prepared for Louisville Ladder, Louisville, KY,
July 1993
• Tyre Tread/Belt Separation Accident Investigation, prepared for Houston Shell and Concrete, Houston, TX, March
1993 (with R.R. Beyer et al.)
• Light Truck Tire and Wheel Failure Accident Investigation, prepared for California State Automobile Association,
Richmond, CA, March 1993
• Slip Resistance Provided by Footwear and Floor Surface, prepared for US Gypsum Company and Reliance
Insurance Company, CA, February 1993
• Light Truck Wheel Separation Accident Investigation, prepared for A. King, Valley Springs, CA, December 1992
• Human Factors Study on Kubota Tractor Pedal Controls, prepared for Kubota Tractors, New York, NY, March
1992 (with R.R. Beyer et al.)
• Multi Piece Rim Explosion Accident Investigation, prepared for Kaiser Aluminium, Arabi, LA, October 1991 (with
R.R. Beyer et al.)
• San Francisco Museum Sprinkler System Investigation, prepared for Douglas & Malmgren, Oakland, CA,
December 1990
• Sheedy Mobile Crane Accident Investigation, prepared for Sheedy Dryage, San Francisco, CA, November 1990
(with R.R. Beyer)
• Tire/Wheel Mismatch Explosion Accident Investigation, prepared for Whitaker & Bernheim, Dixon, CA, May 1990
(with R.R. Beyer)
• “Researchers Examine Tractor Safety,” The Daily Collegian, September 14, 1989, page 7
• “Researchers Investigate Tractor Safety,” Agricultural Engineering, AE 50’s Issue, 1989, page 17