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The secrets in game testing

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Доклад Michael Pilaeten на SQA Days-22. 17-18 ноября 2017. Санкт-Петербург, Россия
www.sqadays.com

Published in: Education
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The secrets in game testing

  1. 1. the SECRETS in mobile & games TESTING Michaël Pilaeten @mpilaeten
  2. 2. PSYCHOLOGY
  3. 3. 1996
  4. 4. 1998
  5. 5. 2017
  6. 6. 2617 usage sessions per day 145 minutes of daily usage
  7. 7. PSYCHOLOGY continued
  8. 8. a behaviour done with little or no thought
  9. 9. 10% 50% - 60% 30% - 40% conscious subconscious unconscious daily activities habits directives 40% 60%
  10. 10. PSYCHOLOGY by design
  11. 11. EXTERNAL TRIGGER
  12. 12. INTERNAL TRIGGER
  13. 13. INTERNAL TRIGGER I feel… UNSURE
  14. 14. INTERNAL TRIGGER I feel… LONELY
  15. 15. INTERNAL TRIGGER I feel… UNINSPIRED
  16. 16. INTERNAL TRIGGER I feel… BORED
  17. 17. motivationtrigger ability
  18. 18. ABILITY MOTIVATION hard easy low high b = m + a + t trigger succeeds trigger fails
  19. 19. WAIT… UNKOWN VARIABILITY
  20. 20. variable rewards are stronger than fixed rewards Fixed rewards Rat presses lever and gets cheese every other time (50%) Variable rewards Rat presses lever and gets cheese at random (50%) DESIRE 52 % HIGHER
  21. 21. 3 types of variable rewards Copyright Nir Eyal
  22. 22. TRIBE Copyright Nir Eyal We enjoy pleasure from other people We like social rewards We love our tribes We value recognition and cooperation
  23. 23. social media
  24. 24. HUNT Copyright Nir Eyal We search for resources … for variable material reward … for variable information rewards
  25. 25. Variable material reward
  26. 26. Variable information reward
  27. 27. SELF Copyright Nir Eyal We search for mastery We search for compentency We search for consistency We search for completion We search for control
  28. 28. Not with other people No material rewards Next level, next achievement
  29. 29. CONSISTENCY COMPLETION
  30. 30. A - Any habit has 4 parts: T - Trigger A - Action R - Reward I - Investment
  31. 31. boredom catch & breed level increase walk / catch more
  32. 32. Do you want to use the application again? … within 2 days?
  33. 33. Do you use the application on the toilet? Do you go to the toilet to use the application?
  34. 34. Do you miss conversations while using the app?
  35. 35. Are you teased do make in-app purchases? … while the game is free? … and there’s no win guarantee?

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