Learn best practices of product management in the E-commerce space

2. 2
Agenda for the session
Open Q&A5
B2B vs. B2C products2
Sample online products3
Screenshots4
Products in Consumer Web1

3. 3
Product Management in Consumer Web / E-commerce
• Ideation
– Analytics, Business case
– Product Requirements
• Execution
– Stakeholders (BD, FIN, MKTG, OPS, CS, Legal…)
– Minimum Viable Product
– A/B framework & Phased roll-out
– Tracking & Enhancements
– User feedback
• and above all.. Prioritisation.

4. 4
Product Management in Consumer Web / E-commerce (B2B vs. B2C)
• Scale
• Monetisation & Business model
• Feasibility of building a product using data only
• Features vs. Simplicity
• Building a MVP
• Buyer vs. User
• Engineering Sprints / Release cycles

5. 5
Sample online products and related Product Management in E-commerce
• Online travel
• Alerts
• Saved searches
• Revamping UX flows
• Online hotels & getaways
• Speed
• Search ranking
• E-commerce
• Festive sales
• Gamification
Some screenshots follow

11. 11
Q&A
• Q&A