Live Session PPT on sustainable business models taken by Marius Westhoff

1. Introduction to the
Company
Live Session with
Marius Westhoff
Vertical Head, UpGrad

2. Page -2-
Agenda for the session
Sustainable Business Models
Open Q&A
1
2

3. Page -3-
Sustainable Businesses – To Do’s
Focus on the core customer - Know your customer well
End up doing things at the start - that are not scalable
Direct variable costs and overheads – Don’t start running before walking
Launch fast and frugally – Measure – Iterate (Lean Startup)
Micro-manage finances – Know your cash situation
LTV > CAC
Don’t run after VC funding

4. Page -4-
Sustainable Businesses – To Do’s
Focus on Customers
Gives you clarity on
product
Helps rationalise marketing
spend
AirBnB Founder Brian Chesky –
‘’It’s better to have 100 people
who love you than finding a
million who just sort of like you’’

5. Page -5-
Sustainable Businesses – To Do’s
Direct Variable Costs and Overheads
Understand Unit Metrics
Get Clarity on Path to Profitability

6. Page -6-
Sustainable Businesses – To Do’s
Launch Quickly and Frugally
Build
MeasureIterate

7. Page -7-
Sustainable Businesses – To Do’s
Micro Manage Finances
Revenue Profits Cash Flow
‘’Revenue is vanity, profits is
sanity and Cash Flow is
reality’’

8. Page -8-
Sustainable Businesses – To Do’s
CAC and LTV
CAC – Customer
Acqusiton Cost
LTV – Lifetime Value of
Customers

9. Page -9-
Sustainable Businesses – To Do’s
Don’t Run after VC Funding
Build a business for the CUSTOMER not for the
VC
Don’t chase after metrics which are irrelevant for
your business

10. Page -10-
Question
What do you think is most important for sustainability?
Customer Satisfaction with Product/ServiceA
Funding RaisedB
Unit EconomicsC

11. Page -11-
Agenda for the session
Scalable Business Models – An
Introduction
Open Q&A
1
2