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SOCIAL BUSINESS:
PROBLEMS, PRINCIPLES,
IMPLEMENTATION
www.ecorl.it/en
1
Topics
 Social business problems
 Principles and implementation
 Can you start social business
www.ecorl.it/en
2
Social Business Problems
www.ecorl.it/en
3
 Too local (small is beautiful, but can you scale?)
 Too far from the consumers
 Not a consumer-oriented
 Do not emplo...
Principles and Implementation
www.ecorl.it/en
5
 The growth of social business is affected by changed attitude:
an example of VMG
 Moral superiority – tell everyone abo...
 Involve famous people
www.ecorl.it/en
7
 Use mainstream – do not be willing to have everything of your
own immediatly
 Use portals/chanels, etc that already hav...
 Have a good goal / clear message
www.ecorl.it/en
9
 Involve volunteers
www.ecorl.it/en
10
 Invest in design
 Use different income sources
www.ecorl.it/en
11
 Make use of the ones bigger than you
www.ecorl.it/en
12
 7 days from production to trade
www.ecorl.it/en
13
 Aim – higher added value
www.ecorl.it/en
14
 Look for / create new ideas
www.ecorl.it/en
15
 Product and Packaging
www.ecorl.it/en
16
 Little things are important
www.ecorl.it/en
17
 You can go where your client is
www.ecorl.it/en
18
 Good things are spreading by themselves
www.ecorl.it/en
19
Can you start social business?
Do you have unused resources, which you could employ (premises,
supplies, volunteers, time,...
www.ecorl.it/en
21
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  1. 1. SOCIAL BUSINESS: PROBLEMS, PRINCIPLES, IMPLEMENTATION www.ecorl.it/en 1
  2. 2. Topics  Social business problems  Principles and implementation  Can you start social business www.ecorl.it/en 2
  3. 3. Social Business Problems www.ecorl.it/en 3
  4. 4.  Too local (small is beautiful, but can you scale?)  Too far from the consumers  Not a consumer-oriented  Do not employ IT  Save on the design  No clear added value  No brand is created  Do not use the resources they have efficiently / effectively (because of lack of experience)  Lack of ownership feeling  Avoids subcontracting - increases costs www.ecorl.it/en 4
  5. 5. Principles and Implementation www.ecorl.it/en 5
  6. 6.  The growth of social business is affected by changed attitude: an example of VMG  Moral superiority – tell everyone about your good deeds, involve others. www.ecorl.it/en 6
  7. 7.  Involve famous people www.ecorl.it/en 7
  8. 8.  Use mainstream – do not be willing to have everything of your own immediatly  Use portals/chanels, etc that already have a broad audience www.ecorl.it/en 8
  9. 9.  Have a good goal / clear message www.ecorl.it/en 9
  10. 10.  Involve volunteers www.ecorl.it/en 10
  11. 11.  Invest in design  Use different income sources www.ecorl.it/en 11
  12. 12.  Make use of the ones bigger than you www.ecorl.it/en 12
  13. 13.  7 days from production to trade www.ecorl.it/en 13
  14. 14.  Aim – higher added value www.ecorl.it/en 14
  15. 15.  Look for / create new ideas www.ecorl.it/en 15
  16. 16.  Product and Packaging www.ecorl.it/en 16
  17. 17.  Little things are important www.ecorl.it/en 17
  18. 18.  You can go where your client is www.ecorl.it/en 18
  19. 19.  Good things are spreading by themselves www.ecorl.it/en 19
  20. 20. Can you start social business? Do you have unused resources, which you could employ (premises, supplies, volunteers, time, etc) What can one do without having investments? (do not hurry to invest and increase your costs) Are there any organisations you could partner/work with or use? How can you increase your income? What is the structure of your expenses and income? Do you experiment with products so you would find the best solution for your client? What social businesses can be established today? www.ecorl.it/en 20
  21. 21. www.ecorl.it/en 21

Social Business, problems, principes, implementation

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