Crowdfunding is a method of financing projects through small individual contributions from a large number of people using online platforms. It involves an initial team with an idea, supporters who back the team, and platforms like Kickstarter and Indiegogo to collect funds. There are different types of crowdfunding including rewards-based, equity-based, and donation/lending-based models. A crowdfunding campaign typically involves planning the product, promoting it online through marketing and social media, executing the campaign, producing and delivering rewards to backers. Platform selection, financial, operational and time aspects are important considerations. While crowdfunding provides capital and business opportunities, there are also risks like failure to meet goals

1. CROWDFOUNDING
doc.dr.sc. Tea Golja

2. Crowdfounding - definition
 Realization of entrepreneurial
projects
 Collecting financial means
 Reaching a large number of
people through online
platforms

3. Elements of crowdfounding
 The initial team with an idea
 A group of people supporting
the initial team
 Internet platforms: Indiegogo,
Crowdfounding, Kickstarter

4. Types of crowdfunding (1)
 Rewards crowdfounding:
based on the concept of
rewards
 Entrepreneurs sell their
product or service in advance

5. Types of crowdfunding (2)
 Equity crowdfounding: the
investors invest money in the
product or service
 Convenient for startups or
small businesses
 Also known as crowdfunding

6. Types of crowdfunding (3)
 “Peer to peer”
 Group financing based on
donations
 Group financing based on
debendures
 Hybrid models

7. Crowdfounding
 Is consisted of a large number
of campaigns which started
offline
 Has different purposes
 Main purpose: penetrating
foreign and global markets

8. Crowdfounding meetEENg RI
20/1/2016 (1)
 Ladislav Jurić, BAGGIZMO
 Topic: how to prepare a
project for entering an
international platform for
group funding
 The BAGGIZMO project: a
unique gadget bag

9. Crowdfounding meetEENg RI
20/1/2016 (2)
Introducing:
 Crowdfunding phases
 Platforms
 Duration and job descriptions
 The BAGGIZMO project

10. A crowdfunding campaign (1)
 The BAGGIZMO project
phases:
 1st phase: planning and
product development
• creating the campaign
theme
• testing the product

11. A crowdfunding campaign (1)
 2nd phase: penetrating the
internet
• launching the product
into the social
environment
• marketing and promotion

12. A crowdfunding campaign (3)
 3rd phase: execution and
engagement
• campaign flow
• crisis management

13. A crowdfunding campaign (4)
 4th phase : production and
support
 5th phase: delivery

14. The BAGGIZMO project
Campaign aspects:
 Financial
 Operational
 Success
 Time
 Support

15. Crowdfounding platforms
 Kickstarter
 Indiegogo
 Crowdrise
 Quirky
 Tilt

16. Crowdfounding strengths
 Capital not needed
 Upscaling product and
business reputation
 Avoiding loss of a greater
amount of money
 Possibility of producing
atypical products and services

17. Crowdfounding weaknesses
 High degree of risk
 Copyright infringement
 Unsuccessful campaigns
 Various production risks
 Products that fail to meet
certain characteristics

18. THANK YOU

19. Sources:
 www.crowdfounding.hr
 www.crowdfounding.com
 http://www.crowdfunding.hr/wp-
content/uploads/2015/01/Crowdfundi
ng_infografika_2014s.jpg
 www.kickstarter.com