crowdfunding slides

1. CROWDFOUNDING
doc.dr.sc. Tea Golja
www.ecorl.it

2. Lecture content
 Crowdfunding in general
 Types of Crowdfunding
 The purpose
 Campaign
 Advantages & Disadvantages

3. Crowdfounding - definition
 Realization of entrepreneurial
projects
 Collecting financial means
 Reaching a large number of
people through online
platforms

4. Elements of crowdfounding
 The initial team with an idea
 A group of people supporting
the initial team
 Internet platforms: Indiegogo,
Crowdfounding, Kickstarter

5. Types of crowdfunding (1)
 Rewards crowdfounding:
based on the concept of
rewards
 Entrepreneurs sell their
product or service in advance

6. Types of crowdfunding (2)
 Equity crowdfounding: the
investors invest money in the
product or service
 Convenient for startups or
small businesses
 Also known as crowdfunding

7. Types of crowdfunding (3)
 “Peer to peer”
 Group financing based on
donations
 Group financing based on
debendures
 Hybrid models

8. Crowdfounding
 Is consisted of a large number
of campaigns which started
offline
 Has different purposes
 Main purpose: penetrating
foreign and global markets

9. Crowdfounding meetEENg RI
20/1/2016 (1)
 Ladislav Jurić, BAGGIZMO
 Topic: how to prepare a
project for entering an
international platform for
group funding
 The BAGGIZMO project: a
unique gadget bag

10. Crowdfounding meetEENg RI
20/1/2016 (2)
Introducing:
 Crowdfunding phases
 Platforms
 Duration and job descriptions
 The BAGGIZMO project

11. A crowdfunding campaign (1)
 The BAGGIZMO project
phases:
 1st phase: planning and
product development
• creating the campaign
theme
• testing the product

12. A crowdfunding campaign (1)
 2nd phase: penetrating the
internet
• launching the product
into the social
environment
• marketing and promotion

13. A crowdfunding campaign (3)
 3rd phase: execution and
engagement
• campaign flow
• crisis management

14. A crowdfunding campaign (4)
 4th phase : production and
support
 5th phase: delivery

15. The BAGGIZMO project
Campaign aspects:
 Financial
 Operational
 Success
 Time
 Support

16. Crowdfounding platforms
 Kickstarter
 Indiegogo
 Crowdrise
 Quirky
 Tilt

17. Crowdfounding strengths
 Capital not needed
 Upscaling product and
business reputation
 Avoiding loss of a greater
amount of money
 Possibility of producing
atypical products and services

18. Crowdfounding weaknesses
 High degree of risk
 Copyright infringement
 Unsuccessful campaigns
 Various production risks
 Products that fail to meet
certain characteristics

19. THANK YOU