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Ecorl oer-hr-pou-crowdfunding-deepening

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crowdfunding

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Ecorl oer-hr-pou-crowdfunding-deepening

  1. 1. CROWDFOUNDING doc.dr.sc. Tea Golja www.ecorl.it
  2. 2. Lecture content  Crowdfunding in general  Types of Crowdfunding  The purpose  Campaign  Advantages & Disadvantages
  3. 3. Crowdfounding - definition  Realization of entrepreneurial projects  Collecting financial means  Reaching a large number of people through online platforms
  4. 4. Elements of crowdfounding  The initial team with an idea  A group of people supporting the initial team  Internet platforms: Indiegogo, Crowdfounding, Kickstarter
  5. 5. Types of crowdfunding (1)  Rewards crowdfounding: based on the concept of rewards  Entrepreneurs sell their product or service in advance
  6. 6. Types of crowdfunding (2)  Equity crowdfounding: the investors invest money in the product or service  Convenient for startups or small businesses  Also known as crowdfunding
  7. 7. Types of crowdfunding (3)  “Peer to peer”  Group financing based on donations  Group financing based on debendures  Hybrid models
  8. 8. Crowdfounding  Is consisted of a large number of campaigns which started offline  Has different purposes  Main purpose: penetrating foreign and global markets
  9. 9. Crowdfounding meetEENg RI 20/1/2016 (1)  Ladislav Jurić, BAGGIZMO  Topic: how to prepare a project for entering an international platform for group funding  The BAGGIZMO project: a unique gadget bag
  10. 10. Crowdfounding meetEENg RI 20/1/2016 (2) Introducing:  Crowdfunding phases  Platforms  Duration and job descriptions  The BAGGIZMO project
  11. 11. A crowdfunding campaign (1)  The BAGGIZMO project phases:  1st phase: planning and product development • creating the campaign theme • testing the product
  12. 12. A crowdfunding campaign (1)  2nd phase: penetrating the internet • launching the product into the social environment • marketing and promotion
  13. 13. A crowdfunding campaign (3)  3rd phase: execution and engagement • campaign flow • crisis management
  14. 14. A crowdfunding campaign (4)  4th phase : production and support  5th phase: delivery
  15. 15. The BAGGIZMO project Campaign aspects:  Financial  Operational  Success  Time  Support
  16. 16. Crowdfounding platforms  Kickstarter  Indiegogo  Crowdrise  Quirky  Tilt
  17. 17. Crowdfounding strengths  Capital not needed  Upscaling product and business reputation  Avoiding loss of a greater amount of money  Possibility of producing atypical products and services
  18. 18. Crowdfounding weaknesses  High degree of risk  Copyright infringement  Unsuccessful campaigns  Various production risks  Products that fail to meet certain characteristics
  19. 19. THANK YOU

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