The market is changing fast, and jobs are being reinvented every 3-5 years. The problem is, we can’t go back to school every 3-5 years because it’s time consuming and expensive. Combined with people’s changing workplace expectations, we find ourselves in a new working world with a different set of employee engagement challenges.
The solution to all these challenges is to consumerize learning at work. Why? Your training solution should operate at a higher level. Your employees expect the best user experience from their favorite personal apps in their daily lives, and the technology expectation at work should be no different. People want an intuitive and engaging learning experience so that they can acquire new skills at their moment of need. This is what consumerizing learning is able to achieve. In order to succeed at developing and retaining the best talent, organizations today must invest in consumer-first learning technology that keeps up with changes in the market, and keeps employees productive and happy.
Key Takeaways:
- Why learning is being consumerized and what you can do to manage it
- The key changes in learner behavior and the learning landscape
- What it means to offer a consumer-first learning solution
2. 8
“We have entered a global
economy where talent and
skills shortages challenge
world economic and
business growth”
Klaus Schwab
Chairman, World Economic Forum
3. The rapid pace of knowledge guarantees that people
will continue to face skills challenges at work
9
1992 MBA from
Harvard
Business School1987 UC Berkeley
1998 SEO/SEM
2010 Social Media Management
2009 #Advertising
2008 Marketing Automation
1995 Internet
2005 YouTube Ads
Social Media Marketing 2007
1990 TV, Radio, Print
1990 1995 2000 2005 2010 2015
?
4. We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
10
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
5. We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
11
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Classroom
training
is
temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
6. We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
12
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Outdated
content
Classroom
training
is
temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
7. We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
13
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Business-‐focused
priori7es
Outdated
content
Classroom
training
is
temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
8. Average monthly learner engagement
using current training tools at work is low
14
30minutes per
month
2.5hours per
month
Source: ATD 2015 State of the Industry Report
Average employee learning hours
each month
Average learning minutes each
month in self-paced online learning
9. We must transform our learning strategy to the
needs of today’s organization and today’s learner
15
How things were How things are
10. Poll #1
• What percent of people look to their workplace for on-the-job
training?
– 83%
– 56% à CORRECT ANSWER
– 27%
16
11. Training must happen where the majority of
work is getting done - outside the classroom
17
Traditional
training
• Top-down
• Formal
• Discontinuous
• Rigid
• Expensive
• Inefficient
12. Consumerizing learning at work drives continual learning
18
Great learning technology should help people reach maximum productivity levels
Consumer-first
learning
• Collaborative
• Anytime, anywhere
• Engaging
• On-demand
• Cost-effective
• Intuitive
13. 11M people around the world
make the choice to learn on Udemy everyday
19
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
14. 11M people around the world
make the choice to learn on Udemy everyday
20
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M Users
190+ Countries
40,000 Courses
16. 22
Learning never stops
• Organic, on-demand learning
• Continual learning breeds a
culture of learning
Learning is
continuous
17. 23
Great content empowers people to learn
Learning must
be continuous
• Content is a choice
• Create the opportunity for
employees to engage and fill
their own skills gaps
Content must
be engaging
18. 24
Content must be fresh, relevant, and up-to-date
Learning must
be continuous
Content must
be engaging
• Relevant and accurate
• Keep up with market
demands
Content must
be fresh
19. 25
The right learning technology meets all requirements
Learning must
be continuous
Content must
be engaging
Content must
be fresh
20. 26
The right learning technology meets all requirements
Anytime, anywhere
Learning must
be continuous
11M learners
Content must
be engaging
Marketplace model
Content must
be fresh
22. Our marketplace content model enables us to
keep up with market demands
28
Product launch
Apple
announces Swift
2
June 2, 2014
23. Our marketplace content model enables us to
keep up with market demands
29
Instructor: Rob Percival
• Cambridge University mathematics
graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology
education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of
content consumed
Product launch
Apple
announces Swift
2
June 2, 2014
3 days later
Udemy releases
Swift course
5
June 5, 2014
24. Our marketplace content model enables us to
keep up with market demands
30
Instructor: Rob Percival
• Cambridge University mathematics
graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology
education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of
content consumed
Product launch
Apple
announces Swift
2
June 2, 2014
3 days later
Udemy releases
Swift course
5
June 5, 2014
10 days later
Over 1,000
students enrolled
12
June 12, 2014
25. 31
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
26. 32
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
Available on all devices,
all platforms
Udemy’s industry expert
content
1,800+ Courses Designed for
Businesses
On-Demand Skills
Tested by 11M Learners
27. 33
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
Available on all devices,
all platforms
Udemy’s industry expert
content
1,800+ Courses Designed for
Businesses
On-Demand Skills
Tested by 11M Learners
Your organization’s content
Easy Course Assembly
Proprietary Content Hosting
Multimedia Support
Built for Scale
28. 34
1800+ courses your employees can use to gain
the skills they need to perform and advance
29. Poll #2
• On a scale of 1-5, where does your organization fall when it
comes to incorporating a consumerized learning strategy?
– 1 = Not at all
– 2
– 3 = Neutral
– 4
– 5 = Completely consumerized
35
30. 36
The Udemy for Business
content collection is a
consumerized approach
to learning
• Consumer-tested
• High-quality content
• A variety of content
• Fresh content
31. From our customers
37
Eric Hunter, Manager of Learning and Development, PayPal
Our employees were already using Udemy to learn on their
own time so offering unlimited access to learning at work
through Udemy for Business was a no brainer. We’re thrilled
to be partnering with a company that shares our vision of
consumerizing learning and putting the learner first.