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Consumerizing Learning
Udemy For Business
Where people choose to learn
8
“We have entered a global
economy where talent and
skills shortages challenge
world economic and
business growth”
Klaus Schwab
Chairman, World Economic Forum
The rapid pace of knowledge guarantees that people
will continue to face skills challenges at work
9
1992 MBA from
Harvard
Business School1987 UC Berkeley
1998 SEO/SEM
2010 Social Media Management
2009 #Advertising
2008 Marketing Automation
1995 Internet
2005 YouTube Ads
Social Media Marketing 2007
1990 TV, Radio, Print
1990 1995 2000 2005 2010 2015
?
We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
10
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
11
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Classroom	
  training	
  is	
  temporary	
  
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
12
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Outdated	
  content	
  
Classroom	
  training	
  is	
  temporary	
  
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10
learning model doesn’t foster continuous learning
13
70%
On the job
experience
10%
Formal
training
20%
Mentoring
70-20-10 learning model
75%
HR professionals don’t
believe their workforce has
the right skills to do their jobs
35%
Of organizations say
that their employees don’t
complete training programs
Business-­‐focused	
  priori7es	
  
Outdated	
  content	
  
Classroom	
  training	
  is	
  temporary	
  
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
Average monthly learner engagement
using current training tools at work is low
14
30minutes per
month
2.5hours per
month
Source: ATD 2015 State of the Industry Report
Average employee learning hours
each month
Average learning minutes each
month in self-paced online learning
We must transform our learning strategy to the
needs of today’s organization and today’s learner
15
How things were How things are
Poll #1
•  What percent of people look to their workplace for on-the-job
training?
–  83%
–  56% à CORRECT ANSWER
–  27%
16
Training must happen where the majority of
work is getting done - outside the classroom
17
Traditional
training
•  Top-down
•  Formal
•  Discontinuous
•  Rigid
•  Expensive
•  Inefficient
Consumerizing learning at work drives continual learning
18
Great learning technology should help people reach maximum productivity levels
Consumer-first
learning
•  Collaborative
•  Anytime, anywhere
•  Engaging
•  On-demand
•  Cost-effective
•  Intuitive
11M people around the world
make the choice to learn on Udemy everyday
19
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M people around the world
make the choice to learn on Udemy everyday
20
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M Users
190+ Countries
40,000 Courses
21
3 key learning principles are required for today’s workplace
22
Learning never stops
•  Organic, on-demand learning
•  Continual learning breeds a
culture of learning
Learning is
continuous
23
Great content empowers people to learn
Learning must
be continuous
•  Content is a choice
•  Create the opportunity for
employees to engage and fill
their own skills gaps
Content must
be engaging
24
Content must be fresh, relevant, and up-to-date
Learning must
be continuous
Content must
be engaging
•  Relevant and accurate
•  Keep up with market
demands
Content must
be fresh
25
The right learning technology meets all requirements
Learning must
be continuous
Content must
be engaging
Content must
be fresh
26
The right learning technology meets all requirements
Anytime, anywhere
Learning must
be continuous
11M learners
Content must
be engaging
Marketplace model
Content must
be fresh
Our marketplace content model enables us to
keep up with market demands
27
Our marketplace content model enables us to
keep up with market demands
28
Product launch
Apple
announces Swift
2
June 2, 2014
Our marketplace content model enables us to
keep up with market demands
29
Instructor: Rob Percival
•  Cambridge University mathematics
graduate
•  CEO of Eco Web Hosting
•  Founder of Code School, a technology
education youth program
Course facts
•  5 star rating
•  110,000+ students
•  88,000 hours of
content consumed
Product launch
Apple
announces Swift
2
June 2, 2014
3 days later
Udemy releases
Swift course
5
June 5, 2014
Our marketplace content model enables us to
keep up with market demands
30
Instructor: Rob Percival
•  Cambridge University mathematics
graduate
•  CEO of Eco Web Hosting
•  Founder of Code School, a technology
education youth program
Course facts
•  5 star rating
•  110,000+ students
•  88,000 hours of
content consumed
Product launch
Apple
announces Swift
2
June 2, 2014
3 days later
Udemy releases
Swift course
5
June 5, 2014
10 days later
Over 1,000
students enrolled
12
June 12, 2014
31
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
32
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
Available on all devices,
all platforms
Udemy’s industry expert
content
1,800+ Courses Designed for
Businesses
On-Demand Skills
Tested by 11M Learners
33
The Udemy for Business Solution Brings the Best
Learning Content in One Central Place
Available on all devices,
all platforms
Udemy’s industry expert
content
1,800+ Courses Designed for
Businesses
On-Demand Skills
Tested by 11M Learners
Your organization’s content
Easy Course Assembly
Proprietary Content Hosting
Multimedia Support
Built for Scale
34
1800+ courses your employees can use to gain
the skills they need to perform and advance
Poll #2
•  On a scale of 1-5, where does your organization fall when it
comes to incorporating a consumerized learning strategy?
–  1 = Not at all
–  2
–  3 = Neutral
–  4
–  5 = Completely consumerized
35
36
The Udemy for Business
content collection is a
consumerized approach
to learning
•  Consumer-tested
•  High-quality content
•  A variety of content
•  Fresh content
From our customers
37
Eric Hunter, Manager of Learning and Development, PayPal
Our employees were already using Udemy to learn on their
own time so offering unlimited access to learning at work
through Udemy for Business was a no brainer. We’re thrilled
to be partnering with a company that shares our vision of
consumerizing learning and putting the learner first.
People are active and
engaged on Udemy for Business
38
People are active and
engaged on Udemy for Business
39
40 minutes
People are active and
engaged on Udemy for Business
40
40 minutes
40 minutes
People are active and
engaged on Udemy for Business
41
40 minutes
40 minutes
30 minutes
We help anyone build the life they imagine
Featured in:
42
$173M in funding3 global offices
240 employeesFounded in 2010
Leading organizations use Udemy for Business
to build skills and drive learning forward
43
Website: business.udemy.com
Email: business@udemy.com
Twitter: @UdemyforBiz
Questions?
44

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Consumerization of Learning

  • 1. Consumerizing Learning Udemy For Business Where people choose to learn
  • 2. 8 “We have entered a global economy where talent and skills shortages challenge world economic and business growth” Klaus Schwab Chairman, World Economic Forum
  • 3. The rapid pace of knowledge guarantees that people will continue to face skills challenges at work 9 1992 MBA from Harvard Business School1987 UC Berkeley 1998 SEO/SEM 2010 Social Media Management 2009 #Advertising 2008 Marketing Automation 1995 Internet 2005 YouTube Ads Social Media Marketing 2007 1990 TV, Radio, Print 1990 1995 2000 2005 2010 2015 ?
  • 4. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 10 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  • 5. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 11 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  • 6. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 12 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Outdated  content   Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  • 7. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 13 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Business-­‐focused  priori7es   Outdated  content   Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  • 8. Average monthly learner engagement using current training tools at work is low 14 30minutes per month 2.5hours per month Source: ATD 2015 State of the Industry Report Average employee learning hours each month Average learning minutes each month in self-paced online learning
  • 9. We must transform our learning strategy to the needs of today’s organization and today’s learner 15 How things were How things are
  • 10. Poll #1 •  What percent of people look to their workplace for on-the-job training? –  83% –  56% à CORRECT ANSWER –  27% 16
  • 11. Training must happen where the majority of work is getting done - outside the classroom 17 Traditional training •  Top-down •  Formal •  Discontinuous •  Rigid •  Expensive •  Inefficient
  • 12. Consumerizing learning at work drives continual learning 18 Great learning technology should help people reach maximum productivity levels Consumer-first learning •  Collaborative •  Anytime, anywhere •  Engaging •  On-demand •  Cost-effective •  Intuitive
  • 13. 11M people around the world make the choice to learn on Udemy everyday 19 2009 2010 2011 2012 2013 2014 2015 2016 Udemy users
  • 14. 11M people around the world make the choice to learn on Udemy everyday 20 2009 2010 2011 2012 2013 2014 2015 2016 Udemy users 11M Users 190+ Countries 40,000 Courses
  • 15. 21 3 key learning principles are required for today’s workplace
  • 16. 22 Learning never stops •  Organic, on-demand learning •  Continual learning breeds a culture of learning Learning is continuous
  • 17. 23 Great content empowers people to learn Learning must be continuous •  Content is a choice •  Create the opportunity for employees to engage and fill their own skills gaps Content must be engaging
  • 18. 24 Content must be fresh, relevant, and up-to-date Learning must be continuous Content must be engaging •  Relevant and accurate •  Keep up with market demands Content must be fresh
  • 19. 25 The right learning technology meets all requirements Learning must be continuous Content must be engaging Content must be fresh
  • 20. 26 The right learning technology meets all requirements Anytime, anywhere Learning must be continuous 11M learners Content must be engaging Marketplace model Content must be fresh
  • 21. Our marketplace content model enables us to keep up with market demands 27
  • 22. Our marketplace content model enables us to keep up with market demands 28 Product launch Apple announces Swift 2 June 2, 2014
  • 23. Our marketplace content model enables us to keep up with market demands 29 Instructor: Rob Percival •  Cambridge University mathematics graduate •  CEO of Eco Web Hosting •  Founder of Code School, a technology education youth program Course facts •  5 star rating •  110,000+ students •  88,000 hours of content consumed Product launch Apple announces Swift 2 June 2, 2014 3 days later Udemy releases Swift course 5 June 5, 2014
  • 24. Our marketplace content model enables us to keep up with market demands 30 Instructor: Rob Percival •  Cambridge University mathematics graduate •  CEO of Eco Web Hosting •  Founder of Code School, a technology education youth program Course facts •  5 star rating •  110,000+ students •  88,000 hours of content consumed Product launch Apple announces Swift 2 June 2, 2014 3 days later Udemy releases Swift course 5 June 5, 2014 10 days later Over 1,000 students enrolled 12 June 12, 2014
  • 25. 31 The Udemy for Business Solution Brings the Best Learning Content in One Central Place
  • 26. 32 The Udemy for Business Solution Brings the Best Learning Content in One Central Place Available on all devices, all platforms Udemy’s industry expert content 1,800+ Courses Designed for Businesses On-Demand Skills Tested by 11M Learners
  • 27. 33 The Udemy for Business Solution Brings the Best Learning Content in One Central Place Available on all devices, all platforms Udemy’s industry expert content 1,800+ Courses Designed for Businesses On-Demand Skills Tested by 11M Learners Your organization’s content Easy Course Assembly Proprietary Content Hosting Multimedia Support Built for Scale
  • 28. 34 1800+ courses your employees can use to gain the skills they need to perform and advance
  • 29. Poll #2 •  On a scale of 1-5, where does your organization fall when it comes to incorporating a consumerized learning strategy? –  1 = Not at all –  2 –  3 = Neutral –  4 –  5 = Completely consumerized 35
  • 30. 36 The Udemy for Business content collection is a consumerized approach to learning •  Consumer-tested •  High-quality content •  A variety of content •  Fresh content
  • 31. From our customers 37 Eric Hunter, Manager of Learning and Development, PayPal Our employees were already using Udemy to learn on their own time so offering unlimited access to learning at work through Udemy for Business was a no brainer. We’re thrilled to be partnering with a company that shares our vision of consumerizing learning and putting the learner first.
  • 32. People are active and engaged on Udemy for Business 38
  • 33. People are active and engaged on Udemy for Business 39 40 minutes
  • 34. People are active and engaged on Udemy for Business 40 40 minutes 40 minutes
  • 35. People are active and engaged on Udemy for Business 41 40 minutes 40 minutes 30 minutes
  • 36. We help anyone build the life they imagine Featured in: 42 $173M in funding3 global offices 240 employeesFounded in 2010
  • 37. Leading organizations use Udemy for Business to build skills and drive learning forward 43