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Why We Must Embrace the Consumerization of Learning

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The market is changing fast, and jobs are being reinvented every 3-5 years. The problem is, we can’t go back to school every 3-5 years because it’s time consuming and expensive. Combined with people’s changing workplace expectations, we find ourselves in a new working world with a different set of employee engagement challenges.

The solution to all these challenges is to consumerize learning at work. Why? Your training solution should operate at a higher level. Your employees expect the best user experience from their favorite personal apps in their daily lives, and the technology expectation at work should be no different. People want an intuitive and engaging learning experience, so that they can acquire new skills at their moment of need. This is what consumerizing learning is able to achieve. In order to succeed at developing and retaining the best talent, organizations today must invest in consumer-first learning technology that keeps up with changes in the market, and keeps employees productive and happy.

Takeaways:

Why learning is being consumerized and what you can do to manage it
The key changes in learner behavior and the learning landscape
What it means to offer a consumer-first learning solution

Published in: Recruiting & HR
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Why We Must Embrace the Consumerization of Learning

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  6. 6. © Udemy, Inc. All Rights Reserved. 6 Yvonne Chen Director of Product Marketing, Udemy for Business yvonne.chen@udemy.com @ChenEnnovy
  7. 7. Consumerizing Learning Udemy For Business Where people choose to learn
  8. 8. 8 “We have entered a global economy where talent and skills shortages challenge world economic and business growth” Klaus Schwab Chairman, World Economic Forum
  9. 9. The rapid pace of knowledge guarantees that people will continue to face skills challenges at work 9 1992 MBA from Harvard Business School1987 UC Berkeley 1998 SEO/SEM 2010 Social Media Management 2009 #Advertising 2008 Marketing Automation 1995 Internet 2005 YouTube Ads Social Media Marketing 2007 1990 TV, Radio, Print 1990 1995 2000 2005 2010 2015 ?
  10. 10. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 10 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  11. 11. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 11 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  12. 12. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 12 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Outdated  content   Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  13. 13. We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning 13 70% On the job experience 10% Formal training 20% Mentoring 70-20-10 learning model 75% HR professionals don’t believe their workforce has the right skills to do their jobs 35% Of organizations say that their employees don’t complete training programs Business-­‐focused  priori7es   Outdated  content   Classroom  training  is  temporary   Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
  14. 14. Average monthly learner engagement using current training tools at work is low 14 30minutes per month 2.5hours per month Source: ATD 2015 State of the Industry Report Average employee learning hours each month Average learning minutes each month in self-paced online learning
  15. 15. We must transform our learning strategy to the needs of today’s organization and today’s learner 15 How things were How things are
  16. 16. Poll #1 •  What percent of people look to their workplace for on-the-job training? –  83% –  56% à CORRECT ANSWER –  27% 16
  17. 17. Training must happen where the majority of work is getting done - outside the classroom 17 Traditional training •  Top-down •  Formal •  Discontinuous •  Rigid •  Expensive •  Inefficient
  18. 18. Consumerizing learning at work drives continual learning 18 Great learning technology should help people reach maximum productivity levels Consumer-first learning •  Collaborative •  Anytime, anywhere •  Engaging •  On-demand •  Cost-effective •  Intuitive
  19. 19. 11M people around the world make the choice to learn on Udemy everyday 19 2009 2010 2011 2012 2013 2014 2015 2016 Udemy users
  20. 20. 11M people around the world make the choice to learn on Udemy everyday 20 2009 2010 2011 2012 2013 2014 2015 2016 Udemy users 11M Users 190+ Countries 40,000 Courses
  21. 21. 21 3 key learning principles are required for today’s workplace
  22. 22. 22 Learning never stops •  Organic, on-demand learning •  Continual learning breeds a culture of learning Learning is continuous
  23. 23. 23 Great content empowers people to learn Learning must be continuous •  Content is a choice •  Create the opportunity for employees to engage and fill their own skills gaps Content must be engaging
  24. 24. 24 Content must be fresh, relevant, and up-to-date Learning must be continuous Content must be engaging •  Relevant and accurate •  Keep up with market demands Content must be fresh
  25. 25. 25 The right learning technology meets all requirements Learning must be continuous Content must be engaging Content must be fresh
  26. 26. 26 The right learning technology meets all requirements Anytime, anywhere Learning must be continuous 11M learners Content must be engaging Marketplace model Content must be fresh
  27. 27. Our marketplace content model enables us to keep up with market demands 27
  28. 28. Our marketplace content model enables us to keep up with market demands 28 Product launch Apple announces Swift 2 June 2, 2014
  29. 29. Our marketplace content model enables us to keep up with market demands 29 Instructor: Rob Percival •  Cambridge University mathematics graduate •  CEO of Eco Web Hosting •  Founder of Code School, a technology education youth program Course facts •  5 star rating •  110,000+ students •  88,000 hours of content consumed Product launch Apple announces Swift 2 June 2, 2014 3 days later Udemy releases Swift course 5 June 5, 2014
  30. 30. Our marketplace content model enables us to keep up with market demands 30 Instructor: Rob Percival •  Cambridge University mathematics graduate •  CEO of Eco Web Hosting •  Founder of Code School, a technology education youth program Course facts •  5 star rating •  110,000+ students •  88,000 hours of content consumed Product launch Apple announces Swift 2 June 2, 2014 3 days later Udemy releases Swift course 5 June 5, 2014 10 days later Over 1,000 students enrolled 12 June 12, 2014
  31. 31. 31 The Udemy for Business Solution Brings the Best Learning Content in One Central Place
  32. 32. 32 The Udemy for Business Solution Brings the Best Learning Content in One Central Place Available on all devices, all platforms Udemy’s industry expert content 1,800+ Courses Designed for Businesses On-Demand Skills Tested by 11M Learners
  33. 33. 33 The Udemy for Business Solution Brings the Best Learning Content in One Central Place Available on all devices, all platforms Udemy’s industry expert content 1,800+ Courses Designed for Businesses On-Demand Skills Tested by 11M Learners Your organization’s content Easy Course Assembly Proprietary Content Hosting Multimedia Support Built for Scale
  34. 34. 34 1800+ courses your employees can use to gain the skills they need to perform and advance
  35. 35. Poll #2 •  On a scale of 1-5, where does your organization fall when it comes to incorporating a consumerized learning strategy? –  1 = Not at all –  2 –  3 = Neutral –  4 –  5 = Completely consumerized 35
  36. 36. 36 The Udemy for Business content collection is a consumerized approach to learning •  Consumer-tested •  High-quality content •  A variety of content •  Fresh content
  37. 37. From our customers 37 Eric Hunter, Manager of Learning and Development, PayPal Our employees were already using Udemy to learn on their own time so offering unlimited access to learning at work through Udemy for Business was a no brainer. We’re thrilled to be partnering with a company that shares our vision of consumerizing learning and putting the learner first.
  38. 38. People are active and engaged on Udemy for Business 38
  39. 39. People are active and engaged on Udemy for Business 39 40 minutes
  40. 40. People are active and engaged on Udemy for Business 40 40 minutes 40 minutes
  41. 41. People are active and engaged on Udemy for Business 41 40 minutes 40 minutes 30 minutes
  42. 42. We help anyone build the life they imagine Featured in: 42 $173M in funding3 global offices 240 employeesFounded in 2010
  43. 43. Leading organizations use Udemy for Business to build skills and drive learning forward 43
  44. 44. Website: business.udemy.com Email: business@udemy.com Twitter: @UdemyforBiz Questions? 44
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