This document provides an overview of an agency called TWICE-AGENCY. It was established in 2006 and has 24 professionals. It offers digital strategy, production, social media marketing, and special projects services. It highlights trends like focusing on compact visual content, going mobile, and having a digital layer overlaying the real world. It provides examples of campaigns it has run, including creating interactive promotional stands, organizing music contests, developing a road quality reporting app, and more. It emphasizes creating unconventional promotions with deep consumer engagement. Contact information is provided at the end.

2. #AGENCY CREDENTIALS

3. ABOUT US
• established in 2006
• 24 great professionals
• Red Apple finalists

4. PROFESSIONALS’ TEAM
CLIENT SERVICE DIRECTOR
STRATEGY DIRECTOR
CREATIVE DIRECTOR
SMM and
CONTENT
STRATEGICS
and
ANALYTICS
CREATIVE
team
PRODUCTION DIRECTOR
ACCOUNT
management
PRODUCTION
and MOBILE
Back office

5. OUR COMPETENCE
STRATEGY
DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION
WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SMM
SHORT AND LONG-TERM CAMPAIGNS
SPECIAL PROJECTS
ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME

6. #DIGITAL TRENDS

7. Get small
FOCUS ON COMPACT
AND VISUAL CONTENT

8. Go mobile
We will be surprised if you don’t have Iphone,
Android or Windows Phone

9. See more
We are going to have a digital layer on top of the
“real world”

10. Save and Use
Your previous impact should have future impact

11. #BEST CASES

12. WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Creation of an interactive stand within a co-branding promotion campaign with
top market leaders: Google Russia and MTS. Now MTS stores’ customers can
learn about Android and MTS services as well as to see real advantage of the
offer.

14. WE CAN CREATE NON STANDARD PROMOTION
MECHANIC WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
Musical contests give both amateurs and professionals a chance to be heard.
Participation in a contest requires only uploading your video to YouTube. A jury
consisting of world-famous musicians chooses the winner.

15. WE CAN RESEARCH, INVENT
AND DEVELOP INNOVATIVE
SOLUTIONS THAT ARE
ESSENTIAL TO THE WHOLE
COUNTRY
GOAL
To make Russian roads better with Google
technologies
IDEA
to provide an automated service to collect
data about the quality of Roads and to
show it as a layer on Google maps
USE-CASE
users install Android application and
automatically collect data while driving. The
data uploads on Google Maps
Our role: concept development and
implementation + initial research
K
Over 1 000 000 visitors
during first month
Over 100 000 app
downloads

16. WE CAN CREATE
UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP
CONSUMER ENGAGEMENT
USE-CASE
To attract attention to the upcoming
Red Bull Soapbox Race event we
arranged a miniature copy of the event:
everyone could participate in the mini
race by controlling the RC car over the
Internet.
The user logged in and chose one of
the cars and had 5 attempts 5 minutes
each to drive the lap within the shortest
time controlling real car over the
internet.
K
100 000 unique visitors/month
33 000 participators
Over 1000 shares Over 3000 Likes
27 free PR publications

17. SOCIAL MEDIA
MARKETING
USE-CASE
To attract attention to
the upcoming
FLUGTAG event we
created a social media
app which analyses
your social media profile
and reports that you
are an ideal candidate
for the competition.
K
K
89 000 app uses
Over 20 000 shares
20 mln coverage

18. WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS
USE-CASE
A digital platform with innovative usability that allows people to book a table
in restaurants
K
Over 20 000 monthly visitors

19. WE CAN CREATE UNCONVENTIONAL PROMOTION
MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASE
To attract attention to the BTL promotion we created a Facebook application Martini Royal.
Everyone can use this application to make a complement to his/her friend. If the friend
accepts the complement a couple appears and friends can vote for the best couple of the
week.
and support + Product sales and distribution

20. WE CAN CREATE A POWERFUL TOOL TO SUPPORT
SALES
GOAL increase direct sales for small dealers
IDEA to develop online shop
USE-CASE Small dealers can choose and order products online
OUR ROLE Technical support: development of online services + Content
management and support + Product

21. LETS STAY
IN TOUCH
client service director
DARIA VEDERNIKOVA
phone: +7 925 419 14 63
daria@twice-agecny.ru
skype: veddaria
Bersenevskaya embankment, 6/1
TWICE-AGENCY.RU