Presentation for VS QA advisers in Inverness

1. How to make the best use of social media Tuesday 25 January Cowan House, Inverness

2. Fantastic tool? The Social Media Bandwagon Excellent business tool or waste of time?

3. Rene Looper Background in Retail (Dutch M&S) ‏ Cluny Bank Hotel 1999-2006 4 star Hotel in Forres TuMinds Ltd. 2006 E-Tourism and Web 2.0 services 4TM Social media 2007 Training, Consulting and Speaking on connecting with your online customers Creevale B&B 2008 Virtual B&B, Inverness

6. The Social Media Bandwagon Fantastic tool? The Social Media Bandwagon What is Social Media? Social Media, the beginners guide

7. Social Media or Web 2.0 is people having conversations online

9. People are already discussing your brand Do you know what they are saying?

11. 14% vs 78%

12. Growing your business using Social Media The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company and each other. “ We want to hear what our customers have to say,” he says. “ It’s useful to us and lets our customers feel connected to and engaged with Proper Cloth.”

17. Growing your business using Social Media Why tweet? Sharing news Branding Networking Feedback SEO..... People do business with people, not companies

18. Some stats......

28. Social Media is NOT a Marketing channel The old communication model to customers Monologue Shouting

29. Social Media is NOT a Marketing channel The average person is exposed to over 3000 marketing messages a day Monologue Shouting

30. Social Media is a Communication channel The new communication model to customers Dialogue No shouting

31. Thank you.... Rene Looper Twitter.com/TuMinds Facebook.com/rene.looper Linkedin.com/in/renelooper www.4tm-guide.com