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The Tennis Shop Social Media Campaign
- 1. The Tennis Shop By Joaquin
- 2. What We Do? • We sell tennis rackets, tennis shoes, and offer restring services •
- 3. Target Market • 16-24 year olds • People who play tennis for high school/college •
- 4. Consumer Profiles Zane Smith, College Player Demographics- 19, Male, dependent, Lives in Austin, TX Buying Habits- Buys in stores, Always watching tennis opens, gets recommendations from pros and friends Psychographics- Always looks for recommendation for strings, feels like strings improve his game
- 5. Our Agenda • Main Goal -Promotion on stringing rackets Secondary Goal -Brand Awareness; some people don’t know what rackets and strings is right for their style
- 6. Call to Actions • Primary Call to Action • -Building Community • Secondary Call to Action - Signing up for email newsletter where we talk about stringing rackets
- 7. Social Media • Facebook • Instagram • Twitter
- 8. Metrics of Success • How many users share our stories • How many people get their rackets strung
- 10. New Tech Tennis Social Media: https://www.facebook.com/newtechtennis/ https://twitter.com/NewTechTennis Facebook- 134 likes Last post was in November Twitter does not exist even though it has a link from their main website The content is mostly pictures of products the have in stock. Not interactive with their followers and get about 8 likes for each post. COMPETITION
- 11. Tennis512 https://www.facebook.com/tennis512/ https://twitter.com/Tennis512 Facebook has 12 likes Twitter is non existent, but has a link to it on their website Posts have 1 or 2 likes, and their content is about reviews on products. No inactivity with their followers COMPETITION
- 12. This is a campaign about Rafa, the current number 2 in the world, gear. Tenniswarehouse has 197, 856 followers on Facebook. OTHERSUCCESS CAMPAIGNS TENNISWAREHOUSE
- 13. They are doing a campaign for a sale. Its called the president’s day sale. Tennis Express has 207,829 likes on Facebook. OTHERSUCCESSFUL CAMPAIGNS TENNIS EXPRESS
- 14. ON SOCIAL MEDIA THETENNISSHOPPLAN Twitter Goals •Post about reviews and use call to action for users to do polls on which is their users favorite equipment •Post 2 to 3 times a week as Twitter will be use for our reviews and use tags like #austintennis, #tennisgear, and #letsplaytennis •We will use metrics on who does the polls and who likes our reviews
- 15. ON SOCIAL MEDIA THETENNISSHOPPLAN Facebook Goals •Post about stories about our consumers experience and tell users about our promotions •Use call to action for users to share a story of their favorite tennis moment on Facebook •Post 3 to 5 times a week as Facebook will be use for our stories/promotions and use tags like #austintennis, #tennisgear, and #letsplaytennis •We will use metrics on who likes our posts and how many people see the promotion of Facebook
- 16. ON SOCIAL MEDIA THETENNISSHOPPLAN Instagram Goals •Post about stories about our products •Use call to action for users to share their favorite tennis equipment •Post 2 to 3 times a week as instagram will be use for our products and use tags like #austintennis, #tennisgear, and #letsplaytennis •We will use metrics on who likes our posts and how many people see share their favorite tennis equipment
- 17. CROSSMARKETING We’ll encourage users to check out our Instagram, Twitter, and Facebook through different posts. We will not post the same content across our social media but as Twitter is focusing on reviews. We’ll add an encouragement to check our Instagram and Facebook. This is applicable to the rest of the sites. Also, if our users check our official website, we’ll have a drop box to encourage visitors to check out our social media.
- 18. INFLUENCERS Rafael Nadal •The most renown tennis players of the modern age •Long shot, but would be worth a shot •Ask to shoutout our shop •Compensate by stringing his rackets •https://twitter.com/RafaelNadal
- 19. INFLUENCERS John Isner •The highest ranking men’s player from U.S •Originated from Dallas, TX •We would ask if we can get a shoutout •Offer to string his rackets •https://twitter.com/JohnIsner
- 21. A MONTHLY GOAL EDITORIALCALENDAR Facebook Introduction Instagram Work Update Showing off our office Twitter Tips on different strings Facebook Customer Service Approval Story Twitter Share info about us Instagram Show off a employee Facebook Share a story Twitter Tips and why stringing is important Facebook Encourage users to Share our page Instagram Office silly post
- 22. INSTAGRAM SAMPLE POSTS Its March Madness!! Come check out our promotion deal stringing your racket like this one!! Check our sweet apparel for this tennis season! Look your best so you can play best
- 23. Tennis is great. And so are you. So why not make tennis great with us? Come check our local shop here in Austin! FACEBOOK SAMPLE POST Need your racket strung? Need to save money? Come on by check out our sweet deals on tennis strings and stringing services!
- 24. SAMPLE POSTS TWITTER Polesteyer string is our favorite here. Especially, Solinco Confidential. Epecially, when it Is on sale. Come check it at our shop! Figuring out what strings you like? Come check our wide variety of Strings. Ask any of our guys and gals, and we’ll lead you to the right direction
- 25. IDEAS AMPLIFICATIONSTRATEGIES 1. Creating core evergreen content such as “what is” content. 2. Creating unique, authoritative content based on research and evidence. 3. Increasing your content cadence to keep your audience engaged 4. Content promotion
- 26. FACEBOOKAD
- 27. TWITTERAD