1. Tresna Stiadi
Perumahan Citra Gran Blok T7 No.7 Cibubur
Bekasi, Indonesia
Phone : +62-21-84311413
Mobile : +62-878-82146946
Place /Date of Birth : Bandar Lampung, 03 Oktober 1978
Email : tstiadi@yahoo.com
Summary of Achievment
In this assignment as a Trade Marketing, I was involved in several projects, including the largest
project TFM and Picos, where in the second project I am involved as the head of project and core
team.
In the TFM project, where the main objetive is to integrate trade promotion activity cycle in an
integrated online system, I was responsible ranging from the develop of blue print to the
implementation process involving three divisions within the company, the sales operations, trade
marketing and finance. And is currently in the process of implementation for integrated TFM with
the principal.
In the Picos project, in collaboration with one of the principal that I worked with, I was involved
as a core team Picos, representing PT. Tigaraksa Satria, is responsible for translating the concept
to the Picos and implement sales operation team. Not to forget also, one of the main point is to
develop the monitoring process of the Picos. Process monitoring Picos, berevoluasi very rapidly
from the early start of implementation to date, dimlau phase of manual, semi-automatic,
automatic methods are coupled to the SFA. Especially for monitoring Picos, I am more involved,
start from developing the blue print to implementation.
After resigning from PT. Tigaraksa, I have new experience in PT. KMI as a principal. In this
company I learned a lot of carbonated drinks category as Key Account Manager.
I work at PT. KMI until 2013, now I join with PT. TEMPO (Tempo Scan Group), as Trade
Marketing/Key Account Manager.
Working Experience
PT TEMPO (Tempo Scan Group)
Trade Marketing Modern Trade/Key Account Manager
2013 – now
PT. Tempo is my second company outside PT. Tigaraksa. It’s my new challenge to work in a
company with a variety of product categories. Tempo Scan Group is a great company, which
have many range product, such as Pharmacy, Personal Care, Baby Care, House Hold, Beverages,
and Nutrition, my responsibility are :
• My account responsibility are Matahari Group, HERO Group, Lotte Shopping, Lottemart,
Naga Swalayan, Tip Top, Hari-hari, Circle K and Watson.
• My Product responsibility are all product category internal Tempo Scan Group
• Develop monthly & annual sales plan for modern trade and support to achieve sales plan,
include account plan and trading term
• Coordination with internal distributor team for sales fulfillment and review
• Collaboration with CPM Manager to create consumer promo for each account
• Monitoring & control budget avalibility (Promo fund and non-promo fund)
• Coordination with operational team Trade Marketing for promo executioner.
• Performance review and build partnership with account

2. PT Kreasi Mas Indah
Key Account Manager
2012 – 2013
PT. KMI is my first company outside PT. Tigaraksa, it’s a new sensation for me to apply my
experience & knowledge from PT. Tigaraksa, as Key Account Manager, my responsibilities are:
• Develop monthly & annual sales plan for modern trade & annual big plan for modern
trade
• Develop periodically sales plan with distributor + uplift factor
• Create MT demand creating plan for support sales plan
• Create business plan for each account
• Escort promo execution at store level
• Monitoring & control budget availability
• Lead & motivated modern sales team
• Build relationship for key person account
PT Tigaraksa Satria Tbk
Mgmt. Trainee, Area Sales Supervisor, Key Account Manager, and Trade Marketing Manager
2004 – 2012
PT Tigaraksa Satria Tbk is one of the largest distributor for FMCG products in Indonesia, with 20
branches and more than 2,000 employees, distribute in Modern Trade & General Trade.
Currently PT Tigaraksa Satria Tbk is the distributor of Sari Husada (SGM, Lactamil, Vitalac ),
Nutricia (Nutrilon, Nutrilon Royal, Nutrima), Wyeth Nutritional (S26, Promil, Procal, Promise),
Produgen (Produgen Hi Calcium, Chocomax ), Mars Food (Whiskas, Pedigree), Cip Canned Food
(Corned Beef, Sardines, Sausages) , Yupi Candy, Gallenium (Caladine, JF Sulfur ) and Splash
soap (Skin White).
Start career form Fresh Graduate, my tour of duty are :
Management trainee (2004-2005)
As Management Traine, under HR development program, responsible for :
• Learn & Develop basic rule of sales & distribution executin at field
• Improving basic sales & distribution execution
My area assigment is Medan & Surabaya
Area Sales Supervisor (2005-2006)
After pass Management Trainee Program, I get the first assigment job as Area Sales Supervisor,
at Batam, and responsible for :
• As field liason officer with Sub Distributor
• Defend and improving quality of distribution
• Develop new opprtunities for sales & distribution
• Execution activity
• Motivate sales operation & partner’s sales team (Sub Dsitributor)
o Brief promo mechanism
o Brief subscription mechanism
• Build relationship with key outlet
• Dealing with key outlet for sales & activity
• As field market & competitor intelligent
• Budget planning, monitoring & evaluation

3. Key Account Manager (2006-2008)
After assigment at area as ASS, I get new assigment for Key Account at Jakarta Key Account
team, responsible for :
• Develop sales plan for Key Account Outlet
• Escort bussines process at key account
• Quality of POP
• With Principal deal Trading Term/business plan
• Develop spesific activity for each account
• Budget planning, monitoring & evaluation
• Motivate sales operation team
o Brief promo mechanism
o Brief subscription mechanism
• Build realtionship with key person account
Trade Marketing Manager (2008 – Now)
As Trade Marketing Manager, reporting to GM Trade Marketing responsible for :
• Develop annual & quarterly trade marketing plan for Modern Trade & General Trade.
o Consumer promo
o Trade promo
o Channel development
• Setting monthly demand sales forecasting
• Develop annual sales plan, in conjunction with principal’s marketing team.
• Liason for cross functional department with principal
• Aligning trade strategy with principal marketing strategy
• Brief monthly promo plan to sales operation
• Monitoring & evaluate promo execution
• Budget planning, monitoring & control
• Reporting budget spending to principal
• Provide market analysis to sales operation & principal
• Develop account profile & account strategy for each category
• Coordinate internally with sales operation, externally with accounts & principles to
achieve sales target.
• Supporting sales operation in developing sales tactical promotion plan.
• Join for Project Development with principal
• Currently responsible for :
o Sari Husada products (Infant,Growing Up & Lactating Milk),
o Nutricia products (Infant-Growing Up Milk)
Education Background
Bachelor of Chemical Science
Universitas Gadjah Mada, Yogyakarta
Graduated 2003

4. Skill / Strenght
• Experience in Project Management.
• Able to coordinate with cross functional department.
• Able to coordinate with cross company
• Decision making based on data.
• Creative & open minded.
Training/Experience
• 2 (two) periodet as High Flyer Employee
• Best Employe Trade Div. Trade Marketing 2011
• Leadership Development Program for High Flyer at TRS
• Project Leader for TFM Development Project, my responsible are :
o Develop concept & blue print for TFM System, from A to Z
o Cross functional with IT Department, escort & QC TFM System
• Core team for PICOS Implementation Project with a biggest principal SH,
responsible for :
o Develop PICOS standard
o Develop monitoring tools
• Core team Atlantis Project, joint project TRS – SH for Managing Trade Investment
• Pratical Category Management – by Nielsen Company 2016