while scientists believe that global warming is already worse than predicted even a few years ago, people today show less concern. Supporting Earth Hour, TrendsSpotting provides a comprehensive review on the decline of interest concerning global warming issues.

1. TRENDSSPOTTING’S REVIEW
ON THE DECLINE OF
GLOBAL WARMING CONCERNS

2. Why Should We Care More Today ??
scientists believe
that global warming is
already worse
than predicted few years ago,
still - people today show
less concern.
This report will
follow the decline of
interest in the
Global
Warming
problem

3. TrendsSpotting Thesis
We have been witnessing a decline of interest in
the global warming consequences:
Web measures indicate that people
Discuss less on global warming issues
Search less for information on this issue

4. TrendsSpotting Thesis
We have been witnessing a decline of interest in
the global warming consequences:
Recent US surveys suggest a strong
cognitive dissonance
Americans are unconsciously processing.
Gallup’s March poll : People are
more skeptic, regarding the global warming problem
Pew research survey - sharp fall in the
public concern

5. The Global Warming Trend
2006, 2007 & most of 2008, Global Warming was a very hot topic
Greenwashing Many innovations
were caring the
was 1 of the 5 top
words for 2008 “environment”
label.
Global Language Monitor TrendOriginal
Consumers were
adapting new
behaviours to cope
Consumer were with
willing to environmental
pay more threats
for green products Trendsspotting

6. The Decline In Global Warming Concerns
Through Web Measure Indicators
Evidence for the decline in interest can be seen in the blogosphere

7. The Decline In Global Warming Concerns
Through Web Measure Indicators
Evidence for the decline in interest can be seen in Search Volume (world wide)
See this decline in The US, Canada, The UK, Australia, & New Zealand

8. The Decline In Global Warming Concerns
Through Public Surveys
Gallup’s March 2009 environment poll surveyed 1,012 US adults,
shows less concern over the Global Warming problem

9. The Decline In Global Warming Concerns
Through Public Surveys
Gallup’s March 2009 environment poll surveyed 1,012 US adults,
Global Warming problem is perceived less relevant today

10. The Decline In Global Warming Concerns
Through Public Surveys
41%
Highest record ever of now say global warming issues as
reported on the news are exaggerated.

11. The Decline In Global Warming Concerns
Through Public Surveys
Pew Research Center survey
indicates a similar pattern:
Of the 20 issues US people were
asked to rate in both January
2008 and January 2009,
protecting the environment fell
most sharply.
41%
Just rate this as a top
priority today, down from 56% a
year ago.

12. Conclusions
The decline in interest in Global Warming issues is unsurprising
at times when people are facing immediate economic threats.
Still, we must do all we can to promote awareness
& pressure our governments to take action. Image Credit : xkcd.com

13. Remember Earth Hour
Join as fan Follow Earth Hour
@ Facebook @ twitter
together with
those
Spread the
who care!
word

14. TURN OFF
Your lights for an hour on
Saturday – March 28, 20:30 pm
Image Credit : flickr

15. Discover more Trends:
www.trendsspotting.com