This is the follow up to last years guide to Internal Communication trends. This years guide outlines 4 main areas that we think are going to be key in 2014, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2014 internal communications!
What 2015 holds for Internal CommunicationsTrefor Smith
Here is our annual guide to where we think will be this years Internal Communication trends. This years guide outlines 5 main areas that we think are going to be key in 2015, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2015 internal communications!
What 2016 (and beyond) holds for Internal Communications.Trefor Smith
Here is our annual guide on what we think are the areas and trends Internal Communicators should be aware of. This years guide outlines 4 main areas that we think are going to be key in 2016 and beyond, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your future internal communications!
Success or failure is determined by how you manage the intranet. Behind every successful intranet is an intranet management strategy. In these slides, we share some best practices. Following these guidelines will ensure your intranet continues to deliver.
Best Practices in Internal Communication Using Your Hospital IntranetAnne Sweeney
Is your intranet the "go-to" place for your staff, physicians, board members and stakeholders?
An intranet should serve as the centralized communication hub for your staff, physicians, board members and stakeholders. Whether it be for distributing vital information, providing a team workspace to collaborate or sharing news with upper level management, your intranet should be the "go to" place. And just like with any other website, internal or external-facing, how you market your intranet will play a big part in the success of this initiative.
This educational webinar will focus on internal communications. We will be co-presenting with Angela Novak, Client Services Director at H2M in Fargo, North Dakota. Angela knows firsthand how to unify the power of internal healthcare communications. With 15 years of professional healthcare experience, Angela offers seasoned leadership, thinking, planning, and execution approaches to healthcare marketing, strategy, and communication needs.
We are excited to be partnering with H2M to deliver this webinar on utilizing your intranet to foster better communication and engagement within your organization.
What you will learn:
• Key tips for publishing relevant content on your Intranet
• How to better distribute and present vital information to your staff
• Ways to engage your employees with your content
• How to encourage collaboration among staff
• Tools for providing leadership with valuable staff feedback
Target Audience: chief executive officer, chief operating officer, chief financial officer, chief information officer, marketing director, and other healthcare executives that handle internal communications
Presenters:
Angela Novak, Client Services Director
H2M Marketing
Anne La Francis, Director of Sales and Marketing
HospitalPortal.net
The Future of Work in the Information AgeTrefor Smith
The combined influence of new technologies, new generations with their refreshing attitudes to more traditional workplace ways, and an abundance of data on our behaviour has, and continues to
To help prepare for the next phase of work, I examined ten key trends in workplace culture and outlined how they can help you and your team in the years to come.
What 2015 holds for Internal CommunicationsTrefor Smith
Here is our annual guide to where we think will be this years Internal Communication trends. This years guide outlines 5 main areas that we think are going to be key in 2015, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2015 internal communications!
What 2016 (and beyond) holds for Internal Communications.Trefor Smith
Here is our annual guide on what we think are the areas and trends Internal Communicators should be aware of. This years guide outlines 4 main areas that we think are going to be key in 2016 and beyond, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your future internal communications!
Success or failure is determined by how you manage the intranet. Behind every successful intranet is an intranet management strategy. In these slides, we share some best practices. Following these guidelines will ensure your intranet continues to deliver.
Best Practices in Internal Communication Using Your Hospital IntranetAnne Sweeney
Is your intranet the "go-to" place for your staff, physicians, board members and stakeholders?
An intranet should serve as the centralized communication hub for your staff, physicians, board members and stakeholders. Whether it be for distributing vital information, providing a team workspace to collaborate or sharing news with upper level management, your intranet should be the "go to" place. And just like with any other website, internal or external-facing, how you market your intranet will play a big part in the success of this initiative.
This educational webinar will focus on internal communications. We will be co-presenting with Angela Novak, Client Services Director at H2M in Fargo, North Dakota. Angela knows firsthand how to unify the power of internal healthcare communications. With 15 years of professional healthcare experience, Angela offers seasoned leadership, thinking, planning, and execution approaches to healthcare marketing, strategy, and communication needs.
We are excited to be partnering with H2M to deliver this webinar on utilizing your intranet to foster better communication and engagement within your organization.
What you will learn:
• Key tips for publishing relevant content on your Intranet
• How to better distribute and present vital information to your staff
• Ways to engage your employees with your content
• How to encourage collaboration among staff
• Tools for providing leadership with valuable staff feedback
Target Audience: chief executive officer, chief operating officer, chief financial officer, chief information officer, marketing director, and other healthcare executives that handle internal communications
Presenters:
Angela Novak, Client Services Director
H2M Marketing
Anne La Francis, Director of Sales and Marketing
HospitalPortal.net
The Future of Work in the Information AgeTrefor Smith
The combined influence of new technologies, new generations with their refreshing attitudes to more traditional workplace ways, and an abundance of data on our behaviour has, and continues to
To help prepare for the next phase of work, I examined ten key trends in workplace culture and outlined how they can help you and your team in the years to come.
FAO: Community Managers (and their brand bosses)Trefor Smith
There's no denying a Community Manager is a must have position for every brand in the social space.
In this short presentation we outline how this role is changing...
This is a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
As more employees transition to a work-from-home environment, digital workplace technology offers a vital agile setting for businesses. We show you how to create a Digital Workplace within your company, uniting technology, people, and processes using intranet software.
How Internal Communications can drive Organizational ChangePoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2MeXmXX
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change.
Presentation takeaways:
- The essential role of internal communication during change management
- The questions to ask when building a strategy
- Understanding the 7 key drivers of change
- How to gain insight and measurement into your campaigns
- The value of sharing results with stakeholders
- Change management is an approach to any project or organizational change that addresses the less visible and often emotional resistance and risks that oppose a change.
We present "How Internal Communications can drive Organizational Change" - a 7 minute must-read deck for every IC professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266
Prepared for BarCamp EVN '10.
HR internal Communications Strategy: 3 steps to Increasing Employee EngagementPoppulo
Download our free How to Guide on the same topic here: http://bit.ly/2HJUaBj
According to a recent Global Workplace Report by Gallup, organizations with more engaged employees produce better results. But almost everywhere in the world, two out of three people are disengaged from the work they do! HR leaders are uniquely placed within organisations to create genuine dialogue and personalize communications with their workforce through their internal communications strategy.
We present "3 Crucial Steps to Increasing Employee Engagement" - a 5 minute must-read deck for every HR professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
What communication channels are your peers finding most effective for employee engagement?
Newsweaver recently partnered with Melcrum, the world's foremost experts on Internal Communication, on a survey focusing on the use of technology and channels within organizations.
Over 500 Internal Communication professionals around the world participated - giving a fascinating view of emerging trends and challenges in this field.
Some of the findings:
- 64% say employees can access company content via their own devices
- Only 16% are satisfied with their ability to measure the effectiveness of their communications
- Social networking tools and intranet are the top resource contenders over the next 12 months
- Email is one of the most used and most effective channels; but why it remains a blind spot for communicators
- What metrics are communicators able to access?
- 61% say employees have the ability to engage in two-way dialog with management
About Newsweaver
Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications.
Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA.
Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
A good internal communication strategy makes good business sense.
If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization.
If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started.
We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
FAO: Community Managers (and their brand bosses)Trefor Smith
There's no denying a Community Manager is a must have position for every brand in the social space.
In this short presentation we outline how this role is changing...
This is a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
Workplace Communication and Internal Employee CollaborationPeopleStreme
Request a Workplace Communications demo at http://www.PeopleStreme.com PeopleStremes provides internal workplace communications software to replace printed media and help organizations bridge their employee communication gap with multi media collaboration and knowledge sharing.
As more employees transition to a work-from-home environment, digital workplace technology offers a vital agile setting for businesses. We show you how to create a Digital Workplace within your company, uniting technology, people, and processes using intranet software.
How Internal Communications can drive Organizational ChangePoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2MeXmXX
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change.
Presentation takeaways:
- The essential role of internal communication during change management
- The questions to ask when building a strategy
- Understanding the 7 key drivers of change
- How to gain insight and measurement into your campaigns
- The value of sharing results with stakeholders
- Change management is an approach to any project or organizational change that addresses the less visible and often emotional resistance and risks that oppose a change.
We present "How Internal Communications can drive Organizational Change" - a 7 minute must-read deck for every IC professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
How BT uses social media with internal communicationMark Morrell
Understand BT and its culture better
Know how BT’s intranet enables the use of social media
Understand how BT communicates
Know what social media tools are used in BT
Know how they are used
Understand what has been the impact
How companies can benefit by creating an internal newsletter for employees. PanARMENIAN Media company is sharing its experience. Read more: http://blog.panarmenian.net/?p=266
Prepared for BarCamp EVN '10.
HR internal Communications Strategy: 3 steps to Increasing Employee EngagementPoppulo
Download our free How to Guide on the same topic here: http://bit.ly/2HJUaBj
According to a recent Global Workplace Report by Gallup, organizations with more engaged employees produce better results. But almost everywhere in the world, two out of three people are disengaged from the work they do! HR leaders are uniquely placed within organisations to create genuine dialogue and personalize communications with their workforce through their internal communications strategy.
We present "3 Crucial Steps to Increasing Employee Engagement" - a 5 minute must-read deck for every HR professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
Intranet designs guaranteed to engage and inspireInteract
How to create a beautiful intranet design your users will love in five simple steps: brought to life by outstanding intranet design examples from companies including Sony, Travelex, the NHS, Mattress Firm, Piedmont, the NSPCC, and many more.
What communication channels are your peers finding most effective for employee engagement?
Newsweaver recently partnered with Melcrum, the world's foremost experts on Internal Communication, on a survey focusing on the use of technology and channels within organizations.
Over 500 Internal Communication professionals around the world participated - giving a fascinating view of emerging trends and challenges in this field.
Some of the findings:
- 64% say employees can access company content via their own devices
- Only 16% are satisfied with their ability to measure the effectiveness of their communications
- Social networking tools and intranet are the top resource contenders over the next 12 months
- Email is one of the most used and most effective channels; but why it remains a blind spot for communicators
- What metrics are communicators able to access?
- 61% say employees have the ability to engage in two-way dialog with management
About Newsweaver
Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications.
Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA.
Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
A good internal communication strategy makes good business sense.
If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization.
If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started.
We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
10 Ways to Improve Internal CommunicationWeekdone.com
10 ways to improve internal communication. Practical tips to increase employee engagement, improve company competitiveness and build stronger teams. Presented by Weekdone (https://weekdone.com/) internal communication tool for leaders and managers. Try it for free in your team.
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
Mastering Internal Communication: Connect Your Mission and ManpowerVing
Strategic internal communication is the foundation of every successful business. Discover how to improve your communication strategies with the research and insights offered in this in eBook.
Thoughts on internal communication via Rachel Miller @AllthingsICRachel Miller
A collection of thoughts to inspire, spark ideas and encourage you in your internal communications.
Collated by internal communication and social media strategist Rachel Miller www.allthingsic.com
Internal grant communication plan - Michael RomanMichael Roman
We all know the importance of providing timely and informative communications to our funders, but what about providing that same level of communication to our internal staff and volunteers? In this session you will learn how to develop an internal grant communication plan for your small to large organization. There are at least five reasons this can be beneficial to your grant program. Walk away from this session with a sample project timeline, a sample communication plan outline, a sample internal newsletter, at least three different free tools to help you with your newsletter, and many other practical ideas.
The revolution will be televised internally: enterprise video for internal co...Meaning Business
Enterprise video can be an engaging and effective channel for internal communication. How is video being used for employees? What do you need to consider before selecting video as a channel?
View the original presentation here: http://publish.viostream.com/play/ctoaztuda7iw
Philips Internal Communications: Why every communications professional should...Dennis Agusi
A presentation about why every internal communications professional should have community manager skills and why we need to change how we communicate internally. Generation Y is forcing us to rethink the way we communicate internally.
Integrating Enterprise Mobility - an Assessment WHITE PAPERMobiloitte
We offer complete satisfaction to our customers by following standardized SDLC processes, hiring the best of breed developers and mastering most of our requirements gathering, wireframing, designing, developing, testing, delivering, deploying and maintenance tasks.
Ours is an off-shore model, but we ensure that both customer and Mobiloitte are always in touch by keeping communications open, providing regular updates and iterative releases so that the customer is always well informed.
Read Navigating the Flood of BYOD to find out what challenges to secure your network architecture. When Total Application and Network Visibility is implemented, BYOD helps employees to stay in touch with their personal lives while keeping their business lives separate, preserving the confidentiality and integrity of each—all on the same device. This adds up to productivity, security and morale.
This paper reports on the current challenges the professional sector faces when going mobile. The report discusses the role of mobile devices in the workforce and addresses challenges like compatibility, security and training. It also provides a comprehensive review of the mobile landscape, and reviews current best practices in mobile learning.
Modernizing your organization safely takes a clear roadmap and with that in mind we’ve created our new whitepaper on the roadmap to protecting your modern workplace.
In this comprehensive ebook from Infinity Group, we highlight cyber security threats and the practical steps you can embark on to promote an effective remote and hybrid workforce for your business.
The SolarWinds hack, first detected in December 2020 and referred to as “the largest and most sophisticated attack the world has ever seen” by the president of Microsoft, was a watershed moment in cybersecurity. Hundreds of organizations, including Fortune 500 companies and government agencies, were affected, with sensitive data compromised. A year on, a major study conducted by Splunk has found that 78% of companies expect the same thing to happen again.
Collaboration 3.0: 8 trends today that will define our tools tomorrowalexschiff
A lot of talk has been made of trends redefining the tools people use to collaborate and get things done: cloud computing, rise (and ubiquity) of mobile, consumerization of enterprise IT, etc. These aren't "predictions" anymore — they're well-accepted facts, and the opportunities to build large companies on this trend are getting smaller.
So, what's next? What will the third wave (details within) of collaboration look like? To answer that question, I turned to 18 product leaders and executives working in the field and asked, "What are the trends forming today that will redefine the tools we use to work together tomorrow?"
Digital transformation-of-business-harvard-business-reviewJerry Chen
Business value of Strategy for enterprise organizations
A Harvard Business Review report - The Digital Transformation of Business – demonstrates how leading organizations are getting creative with cloud, mobile, social and big data. Understand how 537 enterprise executives are using megatrend technologies to drive transformational impact for their business, their customers and their employees.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. 01
A key trend for EXTERNAL communications in 2014 will
be organisations taking a mobile first approach. And
with the ever blurring of lines between external and
internal communications, mobile is a trend that looks
set to filter into the internal communications world too.
In addition, popularity of mobile in internal communications will
further grow as a result of the Bring Your Own Device (BYOD)
movement. BYOD was a key trend we identified in our 2013
trend guide – which you can read more about here.
MOBILE DEVICES
1.1
5. 01
MOBILE DEVICES
In turn, mobile will continue to fuel three other trends from last years guide –
VIDEO:
Mobile video is exploding. Faster (4G) mobile internet connections are fuelling on-the-go video habits, with many
using their smartphones to consume videos they had planned to watch beforehand.
(Linked to the above point). We all know smartphones are often used to relieve boredom or fill time, and it’s videos
that are regularly turned to (Often discovered in social networks and emails). Take advantage of this.
Younger audiences have mobile video habits, which are entering the workplace.
Organisations must tailor communications accordingly.
Worth knowing is that for smartphone video – most sessions are short. Only 40 percent of smartphone video sessions globally
are over ten minutes in length, according to Ooyala, a global digital video streaming platform. And “The vast majority of people
are still snacking on video with their smartphones,” says Oovala CEO, Bismarck Lepe. Lepe also forecasts video consumption
on smartphones will surge by a factor of 10 in the next five years.
We all know combined visual and audio communications (videos) are the most effective.
And now mobile will become even more of a key channel for internal communications to use to exploit this.
1.2
6. 01
MOBILE DEVICES
DIGITAL PUBLISHING:
B2B and internal digital publishing has not seen the same speed of adoption as digital
publishing in the consumer world. But it will.
Organisations are looking to reduce internal publishing (print) costs and are aiming to take advantage of the growing
adoption of tablets/smartphones in the workplace. Therefore digital publishing is the answer. As well as cost reduction,
there are a huge number of benefits to digital publishing, for both the organisation and its employees. You can read
more about them here in our 2013 guide.
1.3
7. 01
1.4
MOBILE DEVICES
CORPORATE APP STORES
Again, as we made reference to in our 2013 guide, it
is predicted (Forrester) that by 2015 about half of the
devices on a corporate network will be mobile. And
with the users of the mobile devices using apps, it is
imperative organisations have systems in place to
manage app usage.
In 2014, we think companies should
take app management a step further, by
focusing on creating more of their own
apps. Allowing them to benefit from:
Greater
control
Apps that meet
specific client
needs
Greater
productivity
Increased
security
8. 01
MOBILE DEVICES
GIVEN THE MOBILE TREND…
It is strongly suggested:
1. Employers encourage employees to bring their own devices to work.
2. Employers train employees on BYOD best practice.
To maximise productivity
To minimise risk
Clearly the adoption of mobile devices in the workplace will create a
more flexible team of employees - One that will rely on strong virtual
networks, apps, video conferencing and other digital technologies to
help build a digital workforce.
Internal communications will not only shape and manage the change
but will then be required to make best use of the new channels.
But of course, the digital workplace of the future does pose some
threats to the organisation...
1.5
10. 02
2.1
THE LEAKING DIGITAL WORKPLACE
The changing digital workplace has resulted in greater amounts
of sensitive company data being placed on physical storage
devices, housed in the cloud and on servers, and made accessible
through social networks, intranets and on smart phones/tablets.
While of course this brings clear advantages, it also means organisations are
increasingly vulnerable to system failures, data losses and cyber attacks.
“
“
For the sixth consecutive year, the cost of
lost or stolen information has continued to
rise, with the average organisational cost to a
business suffering a data breach now £2.04m
(2012), up from £1.75m in the previous year.
(2013 Cost of Data Breach Study by Symantec and the Ponemon Institute)
11. 02
Businesses are of course, trying to address the rising
problem. Last year alone, worldwide organisations
spent $114 billion trying to stem the data breach tide,
with many businesses investing entirely in security
technology. Yet employee negligence continues to be
the most common cause of data loss.
THE LEAKING DIGITAL WORKPLACE
Human factor 37%
Malicious or criminal attack 34%
Examples of employee behaviour putting company
information at risk includes:
Using weak and unsafe passwords
Opening suspicious emails or attachments
Leaving laptops/smartphones unguarded
Publishing unapproved information on social networks
Storing unencrypted information on memory sticks
System glitch 29%
2.2
12. 02
Clearly, to reduce information breaches, it’s crucial
organisations build a security-conscious corporate
culture. Beginning with a strategic internal
communication campaign.
The following is a snap shot of the methodology we
used to help one of the worlds largest organisation
cultivate a security conscious culture.
THE LEAKING DIGITAL WORKPLACE
2.3
13. 02
RESEARCH
Firstly, undertake in-depth research
(surveys, focus groups etc.) to identify the
types of employee behaviour that is placing
company information at risk and the reasons
as to why employees are undertaking the
behaviours.
Surveys should then be routinely carried out to
help inform the behaviours that require greater
attention (changes to the communications).
Surveys must also act as benchmarks, against
which future behaviour change can be measured.
THE LEAKING DIGITAL WORKPLACE
2.4
14. 02
THE LEAKING DIGITAL WORKPLACE
RAISE AWARENESS
The goal here is to make employees
aware of the threats data breaches pose.
These communications ideally need to be
‘shocking’ and focus on the consequences of
incorrect behaviour for both the organisation
and the employee.
Real life examples/scenarios are particularly
effective, especially when tailored to the
environment the employees operate in.
Video proved to be a very successful
medium to employ.
2.5
15. 02
EDUCATE EMPLOYEES
Toolkits (based on the behaviours identified in the initial research)
should be supplied to leaders, so that they are equipped with the
right information to educate employees.
It’s important that once the information has cascaded down from the
leaders, it is further spread through the organisation by employees, who
become ‘sharers’ or ‘champions’. They help facilitate two way dialogue,
creating bottom up communications.
Given that Information Risk Management (IRM) is a dry subject area and
one that is somewhat shrouded in mystery to the employee, it’s imperative
that an open dialogue is encouraged using dynamic language, in order to
make the topic more interesting, clear and engaging.
THE LEAKING DIGITAL WORKPLACE
2.6
16. 02
THE LEAKING DIGITAL WORKPLACE
TRAINING
New behaviour has to be practiced in order to be adopted, and spotting information risks is a skill
that improves greatly with experience. However, due to the nature of IRM, it’s not something you
can easily practice in the real world.
We created a suite of digital games that allowed us to replicate real world situations
in a virtual environment. The games provided interaction with the campaign messages,
meaning the behaviour demonstrated in the gameplay was likely to be transferred
to real life situations.
The games also added more excitement, making the dry
topic more appealing, and changing the way IRM was discussed.
RIGHT
It’s important that communications have an interactive element, which require the
employee to make a decision. This is because IRM simply boils down to the employee
either making the right or wrong choice.
WRONG
2.7
17. 02
THE LEAKING DIGITAL WORKPLACE
RISK MANAGEMENT PROCESSES
Of course, humans make errors. So it will never be possible for an organisation to completely
eradicate data leaks. Given this, as well as training employees on how to spot and stop data
leaks, employees must be trained on how to respond when a data leak occurs.
Creating a set of business processes for employees to follow in the event of a data leak is crucial.
Often, by following the correct processes employees can significantly reduce (if not eliminate) the
threat a data leak holds.
2.8
18. 02
CONCLUSION
Creating a security-conscious corporate culture is not
something that can be achieved after a single internal
communications campaign.
Culture has to be continually cultivated.
It is therefore important that employees are constantly engaged with IRM,
so that the behaviour becomes second nature.
The costs of potential data leaks far outweigh the costs
involved in achieving a security-conscious culture.
THE LEAKING DIGITAL WORKPLACE
2.9
20. “
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
The hierarchies of old are being replaced by
more trusted peer-to-peer, horizontal networks
of trust (2013 Edelman Trust Barometer)
“
03
Of course, we all know what the above quote is referring to – Internal corporate social networks...
Some internal communicators worry that the arrival of social networks could ultimately see their
role becoming redundant (arguably a reason as to why adoption of internal social networks has
been slower than expected).
We feel this couldn’t be further from the truth. There’s no doubt the role of an internal
communicator will be affected by social networks, but it will be very much for the better.
The following are four ways in which we envisage the role of an internal
communicator evolving:
3.1
21. 03
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
COMMUNITY MANAGERS
Clearly, social networks open up communications, allowing everyone’s voice to be heard.
But without proper control and direction there is a risk a chaotic situation of noise could ensue,
or worse, absolute silence.
It is therefore crucial the conversations being encouraged and held are in line with business strategy and are of value –
This will become the responsibility of internal communicators, and so they will become community managers.
As community managers they will (amongst other things):
Moderate and govern the conversations taking place.
Segment and target specific audiences to hold conversations with.
Create relevant content to share.
Identify the influencers on specific topics.
Measure, analyze and report on the content being shared.
3.2
22. 03
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
IC PRO’S WILL BECOME THE FACE OF
INTERNAL COMMUNICATIONS
Gone will be
the days when internal
communicators just simply
supported and remained unnoticed
behind the spokespeople in the organisation.
Internal communicators will become the people that tell the
corporate stories and who employees hold conversations with.
They will become visible leaders.
3.3
23. 03
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
TEACHING LEADERS
Internal communicators will be crucial to the widespread adoption of social networks.
They will educate and train leaders on how to use the new platforms and generally manage
the change and transition towards a social workplace.
However, something we’ve noticed first hand is that the ability of leaders and managers to engage their
immediate staff on strategic business decisions is diminishing – Largely because the demands of their
core responsibilities mean they have to sacrifice their leadership duties.
And although social networks will help, it is not the magic answer.
Internal communicators will need to change the way they train and
engage with leaders, as the direct communication channel between
managers and their staff is a vital one in achieving business results.
You can find a great piece on this subject from Melcrum, here.
3.4
24. 03
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
CLOSER LINK TO EMPLOYEE ENGAGEMENT
Employee engagement is something that many have
thought resides solely in the HR department.
But good communication equals good engagement.
It is as simple as that. And so internal communicators
have for a long time been involved in employee
engagement.
But now that internal communications, with the help of
social networks, are moving beyond merely broadcasting
company information, to holding conversations with
employees, it means employee engagement will become a
crucial element of an internal communicators role.
Is 2014 finally the year of employee engagement? That’s something we’ll look at in the next section…
3.5
25. 03
THE CHANGING ROLE OF INTERNAL COMMUNICATORS
CONCLUSION
We hear a lot of talk of organisations cutting back on internal communications. While this may
be true, we’re finding that companies are simply ensuring that there is a business case for all
internal communications, something we think is of vital importance.
Internal communications are therefore going to become far more aligned with business strategy and will
need to be of real value. In turn, this means measurement of the value of internal comms is going to be
essential – Meaning the internal communicators role is to become even more strategic and analytical.
Again, internal social networks will help. They can identify the conversations that need
to be held and the types of content that needs to be created.
Plus, factors such as the number of likes, shares, comments, and views of content,
are great KPI’s that can be measured on social networks.
Hopefully, it’s clear that the future role of an internal
communicator is set to be an exciting one.
3.6
27. 04
EMPLOYEE ENGAGEMENT
With global economic growth, talent is once again regaining some power.
This means people have greater opportunities in the job market, and so are
more likely to change jobs.
As such, organisations are focusing more on employee retention and engagement, and
less so on reducing costs through job cuts. Plus, organisations are finally understanding
how much of a benefit to their business an engaged employee is.
Therefore it’s no surprise that once again, this year is being touted as the
year of employee engagement.
Internal communications are becoming more involved in driving employee
engagement. The following are five areas that internal communicators need
to give attention to in order to improve employee engagement levels.
4.1
28. 04
EMPLOYEE ENGAGEMENT
1. FOCUS ON MANAGERS
We’re big believers in that management helps shape culture, and culture plays a big part
in employee engagement.
More specifically it is the employees direct relationship(s) with their manager(s) that greatly effects
their engagement levels. Therefore it’s crucial that managers are coached on how best to engage their
immediate employees. Managers then need to be held accountable to ensure they are implementing
their new learning’s, with successes recognised.
But it’s not just managers who require recognition…
4.2
29. 04
EMPLOYEE ENGAGEMENT
2. CULTURE OF RECOGNITION
Employees cite poor communication as a reason for disengagement at work, with many claiming they are
unaware of the missions and goals of the organisation, and that they’re also left in the dark on how the
role they are undertaking is helping the organisation to achieve the mission and goals.
Research shows that employees want a social business. One in which they are informed on the direction the company is
taking, and where they can have a say in the direction too.
While of course a social network will help with this, for the social network to
be a success, it must be social up and down the hierarchy, not just across it.
That way employees can interact with senior leaders on strategy and get direct
feedback from them. It’s the feedback (recognition) that is the crucial element.
Also, whether it be direct feedback from their manager on a job well done, additional
training resources that recognise their needs for career development, or improvements
to their working environment. Recognition is a huge driver of employee engagement,
and often recognition simply comes down to effective communication.
Internal communicators need to cultivate a culture of recognition.
FEED
BACK
4.3
30. 04
EMPLOYEE ENGAGEMENT
3. GAMIFICATION
Linked very closely to recognition is gamification. And believe us, we’re getting a bit sick of this
buzzword word too. But gamification is going to be a key element of the future of work, and so one that
can’t be ignored. We all now know that gamification is about redesigning everyday activities to be a
more game like, interactive experience.
And while gamification should first and foremost focus on the design of the game like experience. A key element of
gamification is rewards/recognition. Social recognition and kudos amongst peers is the ultimate form of reward. But
more tangible rewards, such as away days, bonuses, or prizes can also be used, although they aren’t as effective in
achieving high employee engagement levels.
Plus, awards should be continually changed so that employees do not get bored, and so are continually engaged.
Gamification is something that all internal communicators need to consider for such things as employee training,
awareness programs, and in general for successful internal collaboration.
4.4
31. 04
4. EMPLOYEE AMBASSADORS
Internal communicators will use employee ambassadors to firstly
help disseminate internal communications, and secondly to
encourage them to further develop the conversations around the
communications.
Ambassador programs also allow employees to become more involved in
organisational strategy and are great for employee career development
(another key factor in employee engagement).
Measurement and targeting will be important here, as for certain
communications, internal communicators will look to recruit influencers,
and in particular, influencers within a specific segment.
EMPLOYEE ENGAGEMENT
4.5
32. 04
5. MEASUREMENT
Gone will be the days of the annual employee engagement survey.
Employee engagement levels should be monitored continuously, across a
range of different areas, largely through online tools.
Measurement must show improvements in employee engagement that are correlated
to business performance improvements. Financial performance, retention, absenteeism,
and customer engagement levels are all metrics that employee engagement levels can
be tracked against.
The results of employee engagement measurement will help inform internal
communication strategy (i.e. targeting of ambassadors), and will also provide evidence to
the stakeholders of the value of employee engagement (and internal communications)
to the business.
It’s important internal communicators communicate the results, in order for
future action to be planned and put in place, to continually enhance employee
engagement.
Identifying the correct tools for measuring engagement is fundamental to
knowing how to drive engagement levels.
EMPLOYEE ENGAGEMENT
4.6
33. CONCLUSION
Thank you for reading our guide on what we predict will be the key internal
communication trends for 2014. We hope it will be of benefit to you.
If there is anything you would like to discuss further, or any internal
communication projects you would like our help with, then please don’t
hesitate to get in touch.
You can keep up to date with all of our thinking here. And by following us on
Twitter @rima_design and on LinkedIn.
Here’s to an amazing 2014 for internal communications!
info@rimadesign.com
We’re a 25 year old
independent design agency
who specialise in corporate and
internal communications.
We work with a number of large
corporate clients and for a couple of
them we are also responsible for their
in-house design function.
To find out a bit more about us then
simply take a look at our website or
get in touch.
THANKS!
About us…
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34. REFERENCES
• The Changing Role of Internal Communication.
http://www.betterworking.com/betterworking-blog/changing-role-internal-communication/
• The Changing Role of Internal Communications: —The Experts’ View
http://www.smallworlders.com/ContentObject/3639/Internal-Communication-Experts-eBook
• Top 10 Internal Communications Trends to Watch for in 2014
http://bizzuka.com/company-blog/top-10-internal-communications-trends-to-watch-for-in-2014
• CHART OF THE DAY: Why People Watch Video On Their Smartphones
http://www.businessinsider.com/why-people-watch-video-on-smartphones-2013-4
• Trust In Employee Engagement
http://www.edelman.com/insights/intellectual-property/trust-2013/trust-across-sectors/trust-inemployee-engagement/
• Five Ways to Improve Employee Engagement Now
http://businessjournal.gallup.com/content/166667/five-ways-improve-employee-engagement.aspx?
utm_source=WWW&utm_medium=csm&utm_campaign=syndication#2
• 11 internal communications trends you’d be crazy to ignore
http://www.ragan.co.uk/PublicRelations/Articles/11_internal_communications_trends_youd_be_
crazy_to_47596.aspx#
• Have Your People Quit and Stayed? Twelve Factors of Employee Engagement
http://leadingwithtrust.com/2012/01/22/have-your-people-quit-and-stayed-twelve-factors-of-employeeengagement/
• 8 Technology Trends That Will Impact Business Strategies In 2014
http://tweakyourbiz.com/technology/2013/08/15/8-technology-trends-that-will-impact-businessstrategies-in-2014/
• The Year of the Employee: Predictions For Talent, Leadership, And HR Technology In 2014
http://www.forbes.com/sites/joshbersin/2013/12/19/ten-predictions-for-talent-leadership-and-hrtechnology-in-2014/
• Innovation and Intervention in Manager Communication
https://www.melcrum.com/sites/default/files/executive-summary_manager_comms.pdf
• Survey reveals the social road to employee engagement
http://www.dzone.com/articles/survey-reveals-social-road
• Internal Communications Tools
http://www.scoop.it/t/internal-communications-tools?page=2
• Employee Engagement, 2014: Gamification, Social Data, and (the Right) Surveys
http://novacrearesearch.com/employee-engagement-2014-gamification-social-data-the-right-surveys/
• 3 things your internal communications strategy may be lacking
http://www.digitalbalance.com.au/our-blog/3-things-your-internal-communications-strategy-may-belacking/
• Three key rules of gamification of the workplace
http://venturebeat.com/2013/12/09/three-key-rules-of-gamification-of-the-workplace/
• Best Practices in Assessing Employee Engagement
http://www.enterpriseengagement.org/articles/content/8304616/best-practices-in-assessingemployee-engagement/