This document describes an internal communications solution called "Core" that aims to promote organizational culture, position the company brand, and build loyalty. Core works through two main channels - personal contact and content design. It includes services like letters, circulars, intranet publications, and video productions to foster information sharing and generate staff participation and proposals. The goal is effective internal communications to achieve business objectives.

1. Internal CommunicationSRP Communication & Brand Design
Comprehensive solution
for Internal Communications

2. Internal CommunicationSRP Communication & Brand Design
Network Internal Communications
From the monologue
to the conversation

3. Internal CommunicationSRP Communication & Brand Design
Is any of these situations familiar to you?
The company merged and there is a coexistence of different cultures
There were changes in the organizational structure or in some areas
There is “water-cooler gossip”
Not everyone knows the company’s objectives
Staff members do not know the company products
Employees do not know if they have social benefits
Not everyone knows what the company does and how it is done
Most people do not know the history of the company
People are not committed, they do not feel part
of the organization
Staff members do not communicate their concerns

4. Internal CommunicationSRP Communication & Brand Design
Effective Communications
for your Organization
to achieve the desired result

5. Internal CommunicationSRP Communication & Brand Design
Building Synergy

6. Internal CommunicationSRP Communication & Brand Design
Core, step by step

7. Internal CommunicationSRP Communication & Brand Design
With Core, you will
Promote your organization’s
culture
Position your brand in the minds
of staff members
Build loyalty bonds with your
organization
Contribute to the creation of
spaces of information generating
the participation of your staff
members
Foster the generation of
proposals from the basis of the
organization

8. Internal CommunicationSRP Communication & Brand Design
Core works on two main channels:

9. Internal CommunicationSRP Communication & Brand Design
Services included in Core

10. Internal CommunicationSRP Communication & Brand Design
Core in the day to day work
The program includes the design and development
of contents for:
Letters
Circulars
Memos
Electronic mailings
Intranet publications
Communications mailbox
System of initiatives
Graphic tools
POP material: exhibit stands, etc.
Web applications
Flash animations
PowerPoint Presentations

11. Internal CommunicationSRP Communication & Brand Design
Core in Movement
Video Productions
• Event filming
• Self-assisted training program
• Editing
• Development of interactive DVDs
Specific and customized software
• Massive sending of E-mails
• Web File Managers
• Self-assessment
• CBT (Computer Based Training)
• E-learning

12. Internal CommunicationSRP Communication & Brand Design
Corporative Communication Channels

13. Internal CommunicationSRP Communication & Brand Design
Personal contact

14. Internal CommunicationSRP Communication & Brand Design
Content design and development

15. Internal CommunicationSRP Communication & Brand Design
Your internal communications
start of with a core…
but they work in a network

16. Internal CommunicationSRP Communication & Brand Design
A development of SRP
for successful results in internal communications

17. Internal CommunicationSRP Communication & Brand Design