This document outlines a 6 step process for building effective internal communication within an organization: 1. Observe target audiences through interviews, surveys, and diagnosing opportunity areas to understand their real and desired perceptions of the organization. 2. Analyze any misunderstandings between the real and desired images and prioritize the most urgent and important problems. 3. Develop a communication plan with objectives, limits, proposed solutions, and timelines created through brainstorming. 4. Define targeted communication messages for specific audiences using the right communication tools and timing. 5. Implement the communication plan through a team or individually by creating and distributing targeted messages. 6. Track results through before and after evaluation

1. InternalCommunication «Makethemknow, Whattheyown»

3. Feelyourslefthemostimportantenginein your LC.

4. Synergyworking(goingtogethertothesame place)

5. Gettinginvolve

7. InternalCommis NOT… Entering myaiesec.net and read… Itsanobjective: no obligation, no pressure, makeeverybodyproactive and desirefurtherinformation, more interestand reallygrow!

8. Neither… e-mails, Skype, Messenger, mobile… This are communicationtools, justrememberthemostimportantthing«Thetoolisnotthemessage»

9. Whatitreallyis… Empowerment A toolforgenerateProactivity Policiesand valuesguide Thestart of a buena Relationship betweenallmembers

10. Howitworks? 6 EASY stepsforbuildinganeffectiveinternalcommunication

11. Step# 1 Audiencesobservation(wejustfocusedoninternalones) Diagnosis (opportunityareas)* EB interview Surveyprobes Key memberssurvey Wholemembershipsurvey In ordertogetthedesireimageand real image& identityrelation *Coments, each LC isdifferent and isgoingto be diagnosis in a differentway

12. Corporateidentity Whatmakesuniquetoeachorganisation* Mission Vision Values Ideologic Imagotype Logo Colors Visual guidelines Behavior * Karla Sandoval imageproperty

13. Theresult… Corporateidentity Whattheyseeaboutyou Real: Whattheyperceive. Disared: Whatwewantedtomakethemknownaboutus.

14. Step# 2 Analysis. Checkwhatwehave Misunderstanding between realistic image and desireone. Prioritizeproblems, urgent VS importantones…

15. Step# 3 Let’s Do a plan!! Objectives «What» wewant Limits Solutionproposal Brainstorming

16. Step# 4 Define communicationmessages What I wantto be shown? Whoisthe target? Whatfor? Whichcommunicationtool? When? Comments: Few and short messages, troughtherightcommtool, target awareness in ordertoknowhowtotalktothem; and definitely, makeitattractive!!

17. Step# 5 Do it!! Create a team, or do ityourself «Design» (posters, mails, forus, SMS’, orwhatevertoolyouhadchosen) Do itreachthe target

18. Notjustwillingit… waitforresults!…

19. Step# 6 Tracking Ahh!! Did I sayitbefore? Fromplanningyoumustcreate tracking tools and evaluatethefamous «after and before» Uy, un poco de humildad!! Its time toproveyourselfcreating a Communication plan. Remember: We are learning, but… ¡itsgreattoknowthetheorysincethestarting!

20. Itis not difficult, but there are famous topic experts, everybody can reachbibliography…

21. Questions? diana.palacios@aiesec.net mapiale@hotmail.com (Skype) diana.marie.palacios AIESEC | IPN AIESEC in Mexico 2010