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How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
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Become a member!
https://www.service-design-network.org
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Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
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Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
How To Successfully Deliver Your SharePoint Project In Ten Easy Steps - Symon...SPC Adriatics
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So, how can you determine the right tools for better internal communication?
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Social Media Best Practices For Luxury Brands.
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Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
All organizations have an identity. Corporate identity is the process defined as the institution for all the activities of an organization in public relation administration. Okay argument on the corporate identity states that, “it is not only visual designs, but a combination of designs, communications, behavior, philosophy, and culture. All these components are used by the organization to compose a “corporate identity.” As a result of the corporate identity activities a corporate image is established” (2005: 39).
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
A good internal communication strategy makes good business sense.
If your employees are communicating effectively, you’ll have a highly-committed and well-performing workforce. Effective communication also creates a can-do culture and leads to a learning organization.
If you want to totally rock how your management team and employees communicate, here are 10 internal communication ideas to get you started.
We’ve come up with a list of common business communication questions and how their solutions will fit into your internal communication strategy.
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Measure, measure, measure. More and more, we hear about the importance of metrics. But what does that really mean? Join strategy consultants Sam Frank and Michele Levy for a practical discussion about the metrics that really matter for nonprofit organizations.
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www.bdionline.com
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http://social.dachisgroup.com/webinar-social-and-financial-services-replay
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Philips Internal Communications: Why every communications professional should have community manager skills
1. Internal Communications
Why every communications professional should have
community manager skills
Dennis Agusi
Corporate Communications
June 2012
2. Today’s Agenda
The workforce From driver to
Q&A
is changing coach
Corporate Communications, Dennis Agusi, June 2012 2
3. A strong diversified industrial group leading in
health and well-being
Our mission: Improving people’s lives through meaningful innovation.
Corporate Communications, Dennis Agusi, June 2012 3
4. Today’s Agenda
The workforce From driver to
Q&A
is changing coach
Corporate Communications, Dennis Agusi, June 2012 4
5. Today
The world’s workforce is changing 31,036
Generation Y will make up 75% of the world’s workforce by 2025 members
Source: Gen-Y Workforce And Workplace Are Out Of Sync
Forbes (2012)
Corporate Communications, Dennis Agusi, June 2012 5
6. Generation Y (Millennials) communicates differently
This force us to rethink the way we communicate internally
• Informal communications
• Communicates in real-time
• 24/7 and every day
• Open and transparent
• Works everywhere
• Discovers information
Source: Gen-Y Workforce And Workplace Are Out Of Sync
Forbes (2012)
Corporate Communications, Dennis Agusi, June 2012 6
7. Generation Y
What they expect in the enterprise
A voice in
the
enterprise
Social and Real-time
informal communications
Generation
Y
Open and Flat
transparent communications
Corporate Communications, Dennis Agusi, June 2012 7
8. What does this mean for communicators?
The need to communicate differently
Before Now
Not visible for everyone Visible for everyone
Control No control
Top-down Bottom-up/side-to-side/top-down
One-to-many Many-to-many
Corporate Communications, Dennis Agusi, June 2012 8
9. Today’s Agenda
The workforce From driver to
Q&A
is changing coach
Corporate Communications, Dennis Agusi, June 2012 9
10. Social technologies allow everyone to communicate
We are not the only communicators in the organization anymore
Corporate Communications, Dennis Agusi, June 2012 10
11. From driver to coach
Most communicator's are But it’s time to act like a coach
driving the communications and facilitate communication
Corporate Communications, Dennis Agusi, June 2012 11
12. What are the new skills required?
How is our role changing?
FROM: CREATOR TO: ENABLER
Primary objective Primary objective
Employees understand and believe in Employees are mobilized around
company goals company goals
Method Method
Inform and inspire Provoke and facilitate
Comms. environment Comms. environment
Hierarchical; one-way push; rely on On employees’ terms; two-way; participatory;
mass channels and manager cascades interactive (face-to-face and Web 2.0)
Skill set Skill set
Writing; channel management; Coaching; facilitating; behavioral psychology;
persuasion; shaping strategic agenda identifying business need for communications
Success metrics Success metrics
Message reach; employee attitudes Employee mobilization; business outcomes
Source: Mobilizing the Workforce, Communications Executive Council
Corporate Executive Board (2009)
Corporate Communications, Dennis Agusi, June 2012 12
13. What are the skills of a community manager
Helpdesk Troublemaker Coach
Connects Encourages
people to sharing
people
Comedian Drives
conversations
Teacher
Corporate Communications, Dennis Agusi, June 2012 13
14. Today’s Agenda
The workforce From driver to
Q&A
is changing coach
Corporate Communications, Dennis Agusi, June 2012 14
17. From driver to coach
The communications professional is not the only one that is communicating
dennisagusi
or
dennis.agusi@philips.com
Corporate Communications, Dennis Agusi, June 2012 17
18.
19. Some facts about Generation Y
• Choose their employer based on
83% has a social profile
access to leading technology
38% have tattoos
• Prefer to choose the computer,
mobile device and applications they 64% believes in god
use at work 41% have a full time job
• Favor instant messaging over e-mail 25% comes from a single parent home
• Routinely bypass corporate approval 75% have working mothers
procedures when using devices and 40% have been at their jobs less than
applications 12 months.
• Regularly download nonstandard
technologies not available at work
• I can get to everything I need online
• Up-to-date versions of software
Source: global research, Accenture (2012)
Gen-Y Workforce And Workplace Are Out Of Sync, Forbes (2012)
Corporate Communications, Dennis Agusi, June 2012 19