The document discusses Home Depot, the world's largest home improvement retailer with stores in all 50 US states and other locations. It identifies Home Depot's strengths as its reputation, budget, and size, while weaknesses include appealing to women and beginners. Opportunities include determining a budget, connecting with Target customers, creating resources, and measuring and improving marketing strategies for Christmas 2011.

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The world's
largest home
improvement
specialty
retailer with
stores in all
50 states, the
District of
Columbia,
Puerto Rico,
U.S. Virgin
Islands, 10
Canadian
provinces,
Mexico and
China.

2. Strengths
REPUTATION
BUDGET
SIZE
Threats
Weaknesses &
WOMEN
BEGINNERS
Opportunity

8. November 2010
Christmas 2011
Determine Budget
Connect with Target Customers
Create Resources
Measure Effectiveness
&
Improve Strategy