17. HOMEPAGE SIMPLICITY
Now more than ever, your homepage must be enticing.
• Users spend <10 seconds on a webpage.
• What would a user see in 10 seconds on your homepage?
• Could they find something they wanted to click,
or would they leave?
• Be “digestible”
27. Use interactivityto increase time on site.
Allow your customers to upload their photos to your website. Have
a photo contest! (Later, use these photos for your marketing.)
By: Jodi Buresh, CFE
38. ALSO INCLUDE VIDEO
• Include video on your website, email and social media.
• Link to YouTube or embed the video right in your page.
• Consider This: YouTube has over a billion users — almost
one-third of all people on the Internet — and every day
people watchhundreds of millions of hours on YouTube and
generate billions of views.
By: Jodi Buresh, CFE
45. MAKE FOLLOWERS INSIDERS
• Train people that they are the first to know if:
• They follow you on Facebook & Twitter followers
• They are on your email list
• Also share more behind-the-scenes information (that you
think is boring).
By: Jodi Buresh, CFE
49. • Date Night Special at the Fair --- Buy (2) Adult
Gate Admission Tickets by Friday and we’ll give you
a (2) Free Snow Cones and (2) Free Ferris Wheel
Rides. Post it to your website, social media, email and/or
text it.
• Remember to includea photo if you’re sharing on
social media!
54. CREATE INTERACTIVE CONTESTS
• Use Likes and Comments as voting mechanisms--it’s
okay!
• You still can’t make people tag themselves or sharethe
post as part of a contest.
By: Jodi Buresh, CFE
55. • Please SHARE!
• Please RT!
• COMMENT with your vote!
By: Jodi Buresh, CFE
58. BE BIGGER THAN YOURSELF
• Post what people are talking about already!
• Weather
• Local news stories
• Incidents or accidents
• Be a resourcefor things going on in the community.
By: Jodi Buresh, CFE
66. FACEBOOK STRATEGIES
Therehas been a decline in “organic reach”
for Facebook posts from >20% to <3%.
1. Re-evaluate your Facebook investment.
2. Optimize posts for sharing.
3. Engage your fans elsewhere.
4. Pay up.
68. FACEBOOK AD TARGETING
• Your Facebook followers and people like them
• Your email list and people like them
• People who like certain organizations, TV shows, movies,
music
• People of certain age, marital status, kids
• People who give to certain causes
70. PROMOTE YOUR AREA
• Interact with your someof your Area Businesses or
Attractions - especially big ones - on social media.
• Post their deals.
• They will retweet and favorite you.
EVERYBODY WINS.
73. LIVE TWEETS
• Show your live twitter feed on side screens
• Guests tweet with #YourName
• Their tweets show up on the big screen
By: Jodi Buresh, CFE
75. PROMOTE ALL YEAR LONG
• Post photos of your grounds in the winter, covered
in snow…or rain as the case may be!
• Say something creative like, “We’re in hibernation!
What are you doing on a cold day in
Pennsylvania?”
By: Jodi Buresh, CFE
76. SERIOUSLY—ALL YEAR
• Everyone loves a random holiday. Look them up in
advance, and post about them. You can even
schedule it in advance!
By: Jodi Buresh, CFE
80. TWEET SHORTER
• No need to use all 140 Characters!
• Tweets under 100 characters get 17% higher
engagement than longer tweets.
• Allow “space”for them to be retweeted.
By: Jodi Buresh, CFE
86. INCORPORATE PINTEREST
• Add boards of things to do in your city, links to
your vendors pages, places to stay
• Craft projects, ‘how to’ cooking boards, etc.
By: Jodi Buresh, CFE
89. JOIN THE (EMAIL) CLUB
• Everybody loves to be a part of a club.
• Make your email list or text list a “club” sign up or
encouragepeople to pay to join with perks.
• Can do kids & adults!
By: Jodi Buresh, CFE
91. MOBILE IS A MUST
• According to Forbes:
“87% of connected devices sales by 2017 will
be tablets and smartphones.”
ARE YOU READY?
By: Jodi Buresh, CFE
92. I DON’T HAVE THE MONEY!
• ONE-TWO PUNCH: 9 of 10 smartphone shoppers haveused
their devices to buy products while at a brick-and-mortar
store.
• MAKE A QUICK BUCK: 70% of mobile browser searches lead
to action within an hour
• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s
technology isn’t easy the first time, I’ll stop using it.”
95. ONLY WRONG TO BE SILENT
• The internet is fast moving; people are quick to forget.
Today’s storyis yesterday’s history.
• ALWAYS RESPOND to comments, even negative. The worst
thing you can do is not be a part of the conversation.
