Learn the top tips for turning your social media friends and followers into loyal brand ambassadors for yourself, client or company.

1. Social media Friends into
Turn your
Be Our Bestie!
#MindofMugsy
@MugsyPR @EmilyOnTheAve @SCaroPR
Brand Besties!

2. Where do people socialize?
• Social Media
• Trip Advisor
• Yelp
• OpenTable
• and more…
PR, social media, Word of Mouth
We look to our “Besties” for that word of mouth info

3. Being genuine is more important than ever!
Hello FTC…
New FTC Laws: Brand Ambassadors must disclose their
relationship to a company when making paid promotional
statements in social media
Learn more here:
https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#social
Being Genuine is key

4. Vs. QuantityQuality
You don’t need a TONof friends…
Just one really GOODfriend!

5. Find Your Besties
• Buzzsumo
• Peer360.com
Choose Your Friends Wisely

6. 30% talking + 70% listening
20% of talking should be responding
The 30/70 Rule

7. Create Common Interests
For a fitness center: create a
group share Pandora
workout playlist.
For a restaurant: ask fans to
create the perfect pairings
list with their menu of wine
& cuisine
Choose a Common Interest

8. Community Involvement…
For a Common Interest
#IAmBocaRaton
Changing the stereotype of
Boca Raton
Besties In Action

9. Scenario: Your brand
ambassador writes a post about
your brand and 5 of their friends
comment.
What do you do?
Tap into their network!
Get to Know Friends of friends

10. Sharing is…
caring!
Blogger Round
Robin
Besties In Action

11. Don’t just say you’ll get together – do it!
• Be
Proac)ve
• Rule
of
10
Keep the Plans You make

12. • Support
Your
Friends
–
RTs,
Favorites,
Shares
of
Posts,
Pin
Posts
• Take
it
a
Step
Further
–
spotlight
them
with
a
blog
post,
YouTube
channel,
etc.
Friend BackBe a good

13. Driftwood Beach Club
• Dedicated fan base with photos weekly
• Wine Wednesday campaign gets guests
engaged
Besties In Action

14. Tell them Secrets
• Share behind the scenes
First Dibs
• Exclusives that ONLY
brand ambassadors get
What’s Mine is Yours
• Incentives
• Courting bloggers with
trips, hospitality, etc.
Bestie rights

15.
Besties In Action
The Lookalike
• Red carpet premiere
• Celebrity Meet and Greets
• Social Media Exclusives
• #1 on YouTube on opening day

16.
The Best Besties ever
How to Measure the Success of
Your Brand Ambassador Program

17.
Value - Content
• Number of photos and videos shared by ambassadors
Value - Buzz
• Ambassador reach across their social networks
• Shares of the content produced/shared
Value - Traffic
• Influenced clicks: number of clicks that came through content sharing by
ambassadors
Value – Conversions & Revenue
• Conversions due to content shared by ambassadors
• Calculated as number of conversions influenced by ambassador-produced
content (personal photos/videos) or click backs to conversion pages
The Best Besties ever

18. /MugsyPR @MugsyPR
MugsyPR.com
MugsyPR.com/blog
info@mugsypr.com
@SCaroPR
thankYou
@EmilyOnTheAve