Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge


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Slides from Adobe webinar, July 17, 2013. Complete recording of the webinar at

Paradoxically, while mobile devices are proliferating, our habits are becoming ever more sedentary; Internet is not only a communication tool but a creator of new spaces that we occupy without moving. In this new virtual universe, space has different dimensions and constraints, which users are learning to understand for personal and professional development

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Crossing Boundaries 1: Transcending Space - Ubiquitous Knowledge

  1. 1. Ray  Gallon  &  Neus  Lorenzo   Crossing Boundaries: Implications for the Content Industries -1- Transcending  Space:     Ubiquitous  Knowledge   h@p://  
  2. 2. Right now, we are all everywhere! Thank  you  for  parCcipaCng  in  this  virtual  space  
  3. 3. Understanding Space: Cultural Dematerialization Our  Planet   h@p://­‐all-­‐around-­‐the-­‐world-­‐fanpop-­‐583858_1024_768.jpg     h@p://­‐content/uploads/2013/02/world.jpg  h@p://­‐peace-­‐090420j.jpg   h@p://,1301148360,7/stock-­‐vector-­‐plane-­‐traveling-­‐around-­‐the-­‐world-­‐and-­‐a-­‐few-­‐ Countries   Trading   DigitalizaCon   of  the  above    Experience  
  4. 4. Mobility Extends Human Spaces h@p://­‐144591309359785_800_600.jpg   Human  mobility  enlarges  gathering   spaces,  projects  cultural  impact  and   expands  sensorial  experiences  
  5. 5. Transport technologies foster cultural expansion h@p:// 7ZlEgphHK8k/Naso%20Teribe%20(66).jpg?imgmax=512   h@p://­‐breathing-­‐rocket.jpg   h@p://  
  6. 6. Communication technologies Bridge Distances h@p://­‐content/uploads/2011/09/Rotary-­‐iPhone.png   Virtual  worlds  developed  from   Speaking,    Drawing,  WriCng,   PrinCng,  TelecommunicaCng…  
  7. 7. Complexity Emerges from Accumulated Diversification h@p://­‐content/uploads/2011/09/Rotary-­‐iPhone.png  
  8. 8. Centralized Information, Nuclear Meme Dissemination UnCl  recently,  knowledge  was  related   to  specific  located  spaces:  temples,   libraries,  monasteries,  universiCes,   secret  socieCes,  guilds…  
  9. 9. Controlled Access to Knowledge h@p://   h@p://­‐media/98/102198-­‐004-­‐67231D98.jpg  (França,  1480)  
  10. 10. Ubiquitous Information, Democratic Knowledge h@p://­‐mini.jpg   Mobile  access  to  ubiquitous   informaCon  allows  humans  to   occupy  digital  spaces  without   moving:  sendentarism  increases  
  11. 11. Tracking Wikipedia Participation: Languages and Places Ref:    h@p://­‐wikipedia-­‐Cmeline?view=true  
  12. 12. Hybrid realities 3D, enlarging complexity h@p://­‐content/uploads/2012/12/imagine-­‐self.gif  
  13. 13. Internet: creating and shaping new hunting and gathering lands Content  is  available  everywhere,  on   any  device,  creaCng  simultaneous   realiCes  in  new  virtual  spaces  to   explore,  learn,  work,  gather  or  interact.    
  14. 14. New strategies for dealing with complexity: gamification? h@p://­‐Z73/sc1.jpg   New  generaCons  will  develop  different   concepts  of  space  and  territory,   different  strategies  for  dealing  with   physical  reality  and  virtual  content.  
  15. 15. And Content in All This? Physical  space  is  disappearing   VirtualizaCon   Four  Anthropological  Spaces   defined  by  Pierre  Lévy  (1997):   •  Earth     •  Territory     •  Exchange   •  Knowledge     The  New  Complexity
  16. 16. Anthropological Spaces as defined by Pierre Lévy 1.  Earth  –  The  ground  we  walk  on,   the  space  of  hunter-­‐gatherer   socieCes,  culture  driven  by   inCmate  relaConships  of   proximity.   Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999   Changing  issues  in  Content  industries:    -­‐  Mobility  versus  Outsourcing    -­‐  On-­‐site  versus  Offshore    -­‐  Massive  Offshoring  versus  Expert  Offshoring   h@p://­‐content/uploads/2011/04/20110425_ilchi-­‐lee-­‐feet-­‐on-­‐the-­‐ground.j
  17. 17. Massive Offshoring   h@p://  
  18. 18. Expert h@p://­‐content/uploads/offshore.jpg   Not  cheap  labour,   but       Local  ExperCse   Offshoring   Content  creators,  editors   web  curators,  trainners,  teachers,     translators,  technicians,  experts….  
  19. 19. Anthropological Spaces as defined by Pierre Lévy Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999   Changing  issues  in  Content  industries:    -­‐  InternaConalizaCon  and  LocalizaCon    -­‐  GeolocaCon  and  Language    -­‐  TranslaCon,  Translanguaging  and  Transliteracy 2.  Territorial  –  Our  address  on   the  Earth,  the  space  of  private   property,  naConality,   authority,  culture  driven  by   religion,  wriCng.  
  20. 20. Mobility implies Trans-Languaging h@p://­‐content/uploads/2013/01/Screen-­‐Shot-­‐2013-­‐01-­‐04-­‐at-­‐2.51.11-­‐PM.png  
  21. 21. h@p://­‐content/uploads/2013/01/Screen-­‐Shot-­‐2013-­‐01-­‐04-­‐at-­‐2.51.11-­‐PM.png   Complexity implies Transliteracy
  22. 22. Anthropological Spaces as defined by Pierre Lévy 3.  Exchange  –  The  mercanCle  space  of   manufactured  trade  goods,  commodiCes,   world  markets,  networks,  culture  driven  by   exchange,  staCsCcs,  indexes,  and  probability.   Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999   Changing  issues  in  Content  industries:    -­‐  Shops  &  Warehouses  versus  Online  Purchasing    -­‐  From  AccumulaCon  Model  to  Traffic  Model    -­‐  Kanban  InformaCon  Strategies       h@p://­‐content/uploads/2012/09/Tips-­‐for-­‐Travel-­‐the-­‐World-­‐within-­‐your-­‐Budget.jpg  
  23. 23. Cognitive Dissonance 2012  IBM  CxO  Study:   •  88%  of  1500  global  CEOs   idenCfied  "Gesng  closer   to  the  customer”  as   their  top  priority   •  Less  than  40%  of  CMOs   idenCfied  it  as  theirs     h@p://   h@p://­‐content/uploads/2012/04/percepcion_gestalt_.jpg  
  24. 24. Kanban Information Delivery •  Deliver  that  informaCon  when   s/he  needs  it   (at  the  moment  s/he  has  real   work  to  do).   •  Make  it  findable.   •  If  s/he  doesn’t  need  it,  it  stays   out  of  the  way.   •  Give  the  user  all  the  information  s/he  needs   and  only  the  information  s/he  needs.  
  25. 25. Changing  issues  in  Content  industries:    -­‐  AccumulaCon  Replaced  by  Social  Sharing    -­‐  Fragments  of  Knowledge  Exist  in  Common  Spaces    -­‐  Content  Gatekeeper  versus  Curator/Storyteller     Anthropological Spaces as defined by Pierre Lévy 4.  Knowledge  –  The  space  of  “quantum   idenCCes”  where  individuals  become   parCcipants,  and  the  disCncCon  between     “us”  and  “them”  disappears.  Culture  is     driven  by  parCcipaCon,  experience,   knowledge. h@ps://encrypted-­‐ q=tbn:ANd9GcRri7k6y0LXH1RG8c1IEyGZZXQTVoNSkXWX7Mh495D56AkUrh0tJg   Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999  
  26. 26. Kanban Information Curation •  There  is  a  wealth  of   informaCon  exisCng   everywhere,  in  every   place.   •  The  Kanban  InformaCon   Curator  finds  the  right   experCse  in  the  right   place  and  delivers:     –  just  the  right  amount     –  at  just  the  right  Cme   h@p:// 6a00e551c9a733883300e553c0y668833-­‐800wi   Search Strategies!
  27. 27. The Curator as Story-Teller Knowledge   Autonomy   h@p://­‐of-­‐the-­‐day/eastern-­‐screech-­‐owl-­‐georgia/  
  28. 28. h@p://­‐of-­‐the-­‐day/eastern-­‐screech-­‐owl-­‐georgia/   The User as Story-Builder
  29. 29. Changing  issues  in  Content  industries:    -­‐  Big  Data  –  OpportuniCes  and  Ethical  Dangers    -­‐  Rapid  AdaptaCon  to  Unknown  Context  Changes    -­‐  CreaCon  of  Integrated  Learning  CommuniCes     Implications of Integrating Pierre Lévy’s Four Spaces Source:  Pierre  Levy,  CollecJve  Intelligence,  trans.  Robert  Bononno,  Perseus  Books,  1999   New  Complexity  –  Boundaries  of  space,   disciplines,  acCviCes,  responsibiliCes,  languages,   and  cultures,  all  become  unclear.     The  basis  of  society  moves  from  informaCon   accumulaCon  to    social  transformaCon.     Everyone  is  a  stakeholder,  everyone  is   responsible. h@p://  
  30. 30. Context Sensitivity Also Includes: •  Where  are  we?   •  What  language?   Note  separaJon  of  these  two •  How  do  I  do  this  here  &  now?     •  With  whom  am  I  connected?   •  How  do  we  do  it  together?   •  What’s  the  weather  and  how  does  it  affect  this?   •  How  fast  are  we  moving?   •  What  technology  have  we  got  and  what’s  it  capable  of   (adapCve  design)?   We  must  be  able  to   answer  quesCons  like  this,   even  though  we  can’t   know  in  advance  what   they  might  be  –  not  the   answers,  not  even  the   quesCons!    
  31. 31. h@p://   ExecuCves   Producers   Customers   •  Our  business:  no  longer  creaCng  and  distribuCng  goods  or  services,     but  creaCng  experiences.   •  The  new  benchmark:  a  value  culture   Integrated Learning Communities of ALL Stakeholders
  32. 32. The New Dematerialized Spaces h@p://­‐people-­‐around-­‐the-­‐world-­‐sketch.jpg   h@p://­‐wives-­‐all-­‐over-­‐the-­‐world.jpg   h@p://   ih@p://­‐istock.jpg   h@p://specials-­‐   Knowledge      Earth   Exchange   Complex   Digital   Ubiquitous   Shared   Territory  
  33. 33. Ray  Gallon  &  Neus  Lorenzo   THANK YOU Ray Email:   Twi,er:  @RayGallon   LinkedIn:  Ray  Gallon   Google  Plus:  +Ray  Gallon       Blog  –  Rant  of  a  Humanist  Nerd:     h@p://     Neus Email:   Twi,er:  @NewsNeus   LinkedIn:  Neus  Lorenzo     Next  Webinar:  “Transcending  Time:  CollaboraCon  in  the  Virtual  Age”  19  september  2013