Social Media Confusion? How to Choose the Right Network

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A webinar broadcast in the summer of 2012 (before I went back to school for Marketing), this presentation was the most highly-registered in our company during my time there and received very positive feedback from its attendees.

Today there are things I would edit and improve, including my overall strategic approach to social media - but that is the fun of working in an emerging field. Also, now that I have a solid educational background on the subject, I would use my new knowledge to bolster this presentation.

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  • I’m guessing you’re here because this social media thing is two things: undeniable and overwhelming. I’m going to help you stop all the worrying, figure out which networks you should use, and use your time most effectively.
  • Social Media Confusion? How to Choose the Right Network

    1. 1. Social Media Confusion
    2. 2. Welcome to the webinar!
    3. 3. Goals http://www.psdgraphics.com/file/bulls-eye.jpg
    4. 4. Overview
    5. 5. Part 1: Why use social media anyway?http://www.celebritynetworth.com/articles/entertainment-articles/20-awesome-photos-insane-amounts-cash/#!/my-future-living-room_693/
    6. 6. Why use social media anyway? http://fc01.deviantart.net/images/i/2002/35/e/a/Golden_Egg.jpg
    7. 7. Why use social media anyway? http://animalsarejustlikestars.files.wordpress.com/2008/11/kick-back-bunny.jpg?w=500&h=375
    8. 8. The experts agree http://schillerinstitut.dk/drupal/system/files/roosevelt%2520fireside%2520chat%25202.jpg
    9. 9. However... http://www.flickr.com/photos/peggycollins/2597798134/sizes/z/in/photostream/
    10. 10. Warning!• http://dadrants.files.wordpress.com/2007/03/pitfall.gif
    11. 11. Warning! http://fc07.deviantart.net/fs71/f/2010/099/9/0/Robot_Unicorn_Attack_by_JbobW.jpg
    12. 12. is it worth it? http://www.coolest-toys.com/wp-content/uploads/2008/11/800px-stratego_board.jpg
    13. 13. Takeaway #1 http://www.gearfuse.com/wp-content/uploads/2010/08/social-media-monopoly.jpg
    14. 14. Part 2:Categor ies of Socialnetwork s
    15. 15. Categories
    16. 16. Category Special NYSE Interests Niche Technology networks PLX CWayApple (big) Technology LinkedIn (big) Community (small) (small)
    17. 17. Categorieshttp://www.douglaserice.com/wp-content/uploads/2012/07/Facebook-Vs-Google-Plus1.jpg
    18. 18. Categories– https://twitter.com/big_ben_clock/
    19. 19. Categories– http://textfromdog.tumblr.com/
    20. 20. Categories http://www.socialsamosa.com/wp-content/uploads/2012/05/Pinterest-cake.jpg
    21. 21. Categories Inmaps.linkedinlabs.com/network
    22. 22. Categories http://www.goldbachvideonetwork.com/resources/home/audienceinternettv.jpg
    23. 23. Categories http://camerino20.files.wordpress.com/2011/10/blog3.jpg
    24. 24. Categories http://businessinmotion.files.wordpress.com/2009/10/bookmarking.png
    25. 25. Categorieshttp://www.peachtreeseo.com/wp-content/uploads/2011/02/University-of-Kentucky-President-Lee-Todd-Checks-In.jpg
    26. 26. Categories– http://cache.gawkerassets.com/assets/images/4/2011/07/spotify-marching-band_01_01.jpg
    27. 27. Takeaway #2 http://3.bp.blogspot.com/-s3Mt-gnq1Og/T1iuFJFWK-I/AAAAAAAAJLY/InT4j9UNiuE/s1600/windows7apps-this.jpg
    28. 28. Part 3:The Big Two for You
    29. 29. The Big Two for You‒ ‒ ‒‒ http://cdn2.digitaltrends.com/wp-content/uploads/2012/01/facebook-mark-zuckerberg.jpg
    30. 30. The Big Two for You‒‒ http://unitedtribes.files.wordpress.com/2011/05/youtube.jpg?w=640
    31. 31. The Big Two for You‒ http://unitedtribes.files.wordpress.com/2011/05/youtube.jpg?w=640
    32. 32. The Big Two for You ‒ ‒topnews.in/files/facebook_logo.jpg | utexas.edu/cola/depts/geography/_files/images/site/youtube-logo.jpg | 3niteam.deviantart.com/#/d1wqut1
    33. 33. The Other Behemoths http://media.comicvine.com/uploads/1/17299/478812-juggernaut_super.jpg
    34. 34. The Other Behemoths
    35. 35. Takeaway #3 http://1.bp.blogspot.com/_g9nxpWekyXM/S-mSQ- DueMI/AAAAAAAAAYQ/jeN8ClBXwGs/s1600/x-men3_26.jpg
    36. 36. Part 4: Demographicshttp://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5
    37. 37. Facebook http://1.bp.blogspot.com/- wYRDKwwuvZk/Tq6Esx2CoAI/AAAAAAAABkg/d7jEc7vPzT0/s1600/ Crowd_Obama_Inauguration_Day_Big.jpg
    38. 38. Twitter http://www.argentinaindependent.com/images/feb2010/criticalmass/criticalmass03.jpg
    39. 39. Google+http://www.therecruiterslounge.com/wp-content/uploads/2012/07/01-google-plus-290611.jpeg
    40. 40. Pinterest http://www.businessinsider.com/pinterest-office-tour-2012-6?op=1
    41. 41. LinkedIn http://webbiquity.com/wp-content/uploads/2011/02/linkedin-photo.jpg
    42. 42. YouTube http://www.argentinaindependent.com/images/feb2010/criticalmass/criticalmass03.jpg
    43. 43. Reddit/StumbleUpon http://www.joeydevilla.com/wordpress/wp-content/uploads/2010/07/BaconSpaceKitty.jpg
    44. 44. Foursquare http://images.fastcompany.com/upload/n13foursquare.jpg
    45. 45. Takeaway #4 http://www.w3.org/DesignIssues/diagrams/social/simondseconoart.png
    46. 46. Part 5: Specialties http://kereta.info/wp-content/uploads/2012/07/wpid-Modified-bmw-m3-3-series-pickup-truck-e92.jpg
    47. 47. Facebook http://www.funinstore.com/wp-content/uploads/2011/01/facebook.jpg
    48. 48. Twitter http://agiledudes.com/wp-content/uploads/twitter-gang.jpg
    49. 49. Google+http://cdn.pocket-lint.com/images/Bdvw/best-ways-to-enhance-google-0.jpg?20110712-095030
    50. 50. Pinterest
    51. 51. LinkedIn http://www.gifttrap.com/blogimg/linkedinsuperman.gif
    52. 52. YouTube http://www.webtrafficroi.com/wp-content/uploads/2012/03/david.png
    53. 53. Reddit/StumbleUpon http://i2.kym-cdn.com/entries/icons/original/000/002/630/Petanarchy4.jpg
    54. 54. Foursquarehttp://howardtseng.files.wordpress.com/2011/09/four-square-check-in-here.jpg
    55. 55. Takeaway #5http://images.wikia.com/starwars/images/4/45/Yoda.jpg
    56. 56. Small Business Example #1 http://www.dog-adoption-nyc.com/wp-content/uploads/2012/03/puppy_cage_pet_store.jpg
    57. 57. Small Business Example #2http://images4.fanpop.com/image/photos/17400000/Laser-Tag-how-i-met- your-mother-17452744-467-700.jpg
    58. 58. Part 6: Which One? http://thealphaproject.org/wp-content/uploads/2012/02/hammer1.jpg
    59. 59. Takeaway #6 http://th00.deviantart.net/fs70/PRE/f/2010/032/4/b/Tetris_wallpaper_by_PerfectZed.png
    60. 60. Part 7: Review http://www.made2mentor.com/Images/bobs.jpg
    61. 61. Why use social media anyway?http://www.celebritynetworth.com/articles/entertainment-articles/20-awesome-photos-insane-amounts-cash/#!/my-future-living-room_693/
    62. 62. Categories of Social networks
    63. 63. The Big Two for You
    64. 64. Demographics http://www.w3.org/DesignIssues/diagrams/social/simondseconoart.png
    65. 65. Specialties http://images.wikia.com/starwars/images/4/45/Yoda.jpg
    66. 66. Which One? http://thealphaproject.org/wp-content/uploads/2012/02/hammer1.jpg
    67. 67. CWAYOne Free Ticket!
    68. 68. Questions
    69. 69. Thank you!

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