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IBEF’s primary objective is to promote and create
international awareness of the Made in India label in
markets overseas and to facilitate the dissemination of
knowledge of Indian products and services. Towards
this objective, IBEF works closely with stakeholders
across government and industry.
Hon’ble Prime Minister of India, Shri Narendra Modi
has made an appeal towards acceptance and
promotion of Indian toys and being Vocal for Indian
Toys. Under this initiative, IBEF has taken various steps
to promote Indian Toys in domestic and overseas
markets. IBEF has done workshops and promotional
contests on platforms like My Gov. The details can be
reviewed on https://www.ibef.org/indian-toys/
an initiative by ibef
The invention of toys in India took place during the Indus
Valley Civilization, approximately 8,000 years ago. The
original toys comprised whistle-shaped parrots, toy
monkeys with long hands to slide down a rope or stick
and miniature farm carts. All these toys were made from
natural materials such as bamboo sticks, hay, and natural
clay like soil, rocks, and fibre cloth.
However, today, the advent of progressive technology and
mechanism has stimulated companies to produce fresh
and inventive toys.
Toy Story of India
An Integral Part of India's Heritage & Culture
Walnut wood carving is an ornamental and delicate craft
process that is unique to Kashmir due to the
concentration of walnut trees in this region.
There are five main styles of woodcarving: Undercut
(Khokerdar), Open or Lattice work (Jalidahr), Deep carving
(Vaboraveth), Semi carving (Padri) & Shallow carving
(Sadikaam).
Paper Machie is one of the unique crafts in the entire
world. The product is protected under the Geographic
Indication Act 1999 of Government of India.
Toy Story of Jammu & Kashmir
Toys Extension Centre is working with local people to
manufacture the traditional toys
Various exhibitions are organized to promote traditional
toys of Himachal Pradesh. They are selling at Government
centers and State Himachal emporium all over India as
well.
Toy Story of Himachal Pradesh
Damru is a unique, rustic toy and a miniature version of an
Indian hand held drum.
Wooden toy-making is a traditional craft of Uttarakhand,
India. Bright and colorful lacquered toys are made by
clusters of skilled Uttarakhand craftsmen. According to
the craftsmen, their ancestors specialized in ivory carving
that enjoyed good patronage during the reign of the
Mughal emperors and the British.
Toy Story of Uttarakhand
Folk toys of Punjab are the products of the perfect
amalgamation of artistry and social values.
Handwai is a localized version of what we today call the
kitchen set. Chankana is a toy whose traces were found
even in the era of Indus valley civilization. It is a lollipop-
shaped whistle toy with ghunghroo onto it.
Lattu is a spinning toy, designed to spin rapidly on the
ground.
Toy Story of Punjab
An innovative range of toys and dolls such as babushka
dolls, lacquer dolls, string puppets, clay Indian toys,
leather stuffed toys, traditional dolls, cloth Indian dolls,
matryoshkas dolls, wooden dolls, collectible Indian dolls,
nested dolls, wooden puppets, cotton dolls, papier mache
dolls, wooden toys, handmade toys and stuffed toys can
be found in Haryana.
Toy Story of Haryana
The UT has some manufacturers and proprietorship firms
which are engaged in manufacture and sale of
handicrafts.
These range from Wooden Boards, Wooden Jali,
Chandigarh Sunmica Boards, Wooden Showcase, God
statues, foot scrubbers & other home items.
Toy Story of Chandigarh
The NCT of Delhi has many small manufacturers and
proprietorship firms which are engaged in sale of
handicraft.
Most of the prominent firms have stalls established at
Delhi Haat. These firms make handmade toys as well as
home decors and craft items.
Toys for Social Upliftment: Kailash Pandey, an Artist is
manufacturing his toys through local slum area women in
need of jobs They make unique Delhi and beautiful design
toys and home décor using daily usage clothes and
cheapest materials.
Toy Story of Delhi
Udaipur is a big center for wooden toys. The craftsmen
use the local wood doodhia which is soft and can be finely
chiseled and shaped. The toys are lacquered and polished
with leaves of a flowering cactus to give them a better
look and increase their life.
Bassi in Chittorgarh district is another noted center for
wooden toys where the entire village is engaged in wood-
carving and in making wooden products. Jaipur too is very
well known for cloth dolls and toys which are generally
dyed and stuffed with waste material.
Toy Story of Rajasthan
Varanasi is known for lacquered toys and miniature
utensils. The sets of birds, animals, orchestras, soldiers and
dance ensembles are made in wood, gaily painted and
packed in boxes.
Mirzapur in Uttar Pradesh is famous for their wooden
lacquer ware and wooden toys. Design are created with
the natural veins of the wood.
Chitrakoot in Uttar Pradesh has a distinct place in the
country in wood craft. A well mixture of traditional way
and modernity done and craftsmen of the districts added
new horizons to this art.
Toy Story of uttar pradesh
Clay and Terracotta Toys.
The quintessential clay pots to a variety of clay figures and
toys like horses, cows, bulls, buffaloes are the items which
are very essentially a part of Indian pottery.
In Gujarat, tribes in the Dangs make and worship their
own clay gods. Since pottery is made out of clay, which is
an environment friendly and recyclable material, it is an
art that will survive the ravages of time Puppets, Stuffed
Toys Made of wood & cloth puppets are expressive
figurines, an Integral part of Storytelling among nomadic
communities.
Toy Story of Gujarat
Daman and Diu is famous for Mat Weaving Craft and
Tortoise shell toys and crafts.
The residents make use of traditional and folk motifs to
make beautiful mats and toys.
The craftsmen make several decorative toys, household
items using these shells.
The seashores on the coastline of Diu are home to a
variety of tortoise and their shells are used by skilled
craftsmen to create decorative toys and household items.
Toy Story of Daman & Diu
Wooden Toys of Sawantwadi in Ratnagiri are famous and
have followed traditional craft of wooden toy making from
centuries.
Sawantwadi is popularly known for Ganjifa playing cards
and Sawantwadi wooden toys made from mango tree
traditionally done by the Chitari or Chitrakar community.
Bahatuktli is the miniature version of all household items
put together.
Toy Story of Maharashtra
Goan artists make excellent toys from a wide range of
materials such as wood, cotton, coir.
These products show the aesthetic blend of Portuguese
and Indian cultures. Some of the most exquisite items
produced in Goan woodcraft include cradles, baby carts,
toys, etc.
These items are crafted by professional artisans in their
ethnic ambience in the rural areas, and also by artisans
working at the arts and crafts complexes run by the
government.
Toy Story of Goa
Adivasi GudiaHastashilpa (Dolls) From Jhabua exhibit the
dual phenomenon of the tribal way of life consisting of
colorful ethnics and means of daily subsistence of Bhil and
Bhilala tribes from Jhabua Dist. who make these toys.
Betel Nut’s Toys developed by the Kunder family in Rewa
City, this toy is made from betel nuts( Suparis.) Earlier these
families had the task of making wooden toys. Later on
experimenting with the betel, these people started
preparing the betel nut toys.
Tin-Toys: Most of the toys are made using machinery of
gears and pinions. The tin toys in India were extremely
famous a few decades back as India didn't have access to
any more evolved toys then.
Toy Story of Madhya Pradesh
The tribes of Chhattisgarh are excellent artisans, experts in
crafting artistic Toys/ Items with clay, stone, bamboo and
metals.
They express their deep talent through Gharwha art,
Wood art, and other with peacock feathers.
Due to availability of bamboo in the state the tribals have
been traditionally making Toys/ Crafts from bamboo and
wood based products.
Toy Story of Chhattisgarh
The famous Kondapalli toys are made in Kondapalli of
Krishna district near Vijayawada. Also Known as
BommalaKoluvu.
The art is believed to be ancient with Mythological roots,
originating from MuktaRishi who obtained the Knowledge
from Lord Shiva.
The style of these toys is a mix of Islamic and Rajasthani
art, popular for their realistic expressions. The subject of
the toys vary from Mythological scenes to Village life,
Animals, Birds etc.
Toy Story of Andhra Pradesh
Popularly known as “EtikoppakkaBommalu” the
Etikoppakka Toys got the Geographical Indications tag in
2017.
The wood used to make the toys is soft in nature and the
art of toy making is also known as Turned wood Lacquer
craft.
Today around 700 artisans are working on the
Etikoppakka Toys.
Cannons, bullock carts, Lord Ganesha, Lord Balaji are very
popular figurines.
Toy Story of Andhra Pradesh
Nirmal traditional toys and paintings hold place of pride in
the handicrafts of Telangana.
The style of Nirmal toys is a beautiful assimilation of Indian
and Mughal art – used Ajanta floral and combines with
Mughal miniature.
The material used is soft wood & enamel colours. Panicki
and white sander is the local available softwood, easy to
shape and give perfect finish. The enamel colours give the
toy the shine.
The artisans are called Naqqash, they came from
Rajasthan in 17th Century.
Toy Story of Telangana
Referred to as the Lacquerware toys, Channapatna has
become a household name in Karnataka.
Received a Geographical Indication (GI) under the World
Trade Organization (WTO).
The toys have ensured that innovation and being eco-
friendly become the hallmark of this locally known
GombegalaOoru (toy town).
The Hereditary artists are known as Chitragars.
The wood primarily used was ‘ivory-wood’, though rose
and sandalwood were also used.
Toy Story of Karnataka
Traditionally, coconut palm leaves are used in making a
wide range of toys & are the most popular toys played and
are made at homes itself.
Coir is used in making eco-friendly toys & Coconut shell
products are used to make animal shaped toys.
Woodcraft is another famous craft item of Kerala.
Lacquer Ware, the craft combining metal and wood, is a
favorite among the tourists. A wide variety of lacquer
products are produced in Kerala especially in Ernakulam
district.
Leather is used to make puppets for Tholpavakoothu
(shadow puppetry).
Toy Story of Kerala
Thanjavur Dancing Dolls, traditionally known as
ThanjavurThalaiyattiBommai, are a part of an eclectic
heritage of beautiful handicrafts from Tanjore.
They are now listed in the Government of India’s
Geographical Indications Registry.
ChoppuSaman is a traditional role play toy for kids. All the
utensils are either made up of fine wood with polished
edges or clay and painted with harmless natural colors.
Toy Story of Tamilnadu
Dolls & Toys are made with different materials such as
clay, cloth and wood with each material having its own
style and designated areas where the craft is practiced.
Kanyaputri Dolls (Champaran): This art form comes from
Champaran. In the month of Saavan (monsoon), sisters
make dolls for their brothers and dip them in the pond
and brother brings these dolls back.
Sikki Work: Sikki work is a craft whereby the craftsmen
turn Bihar unnecessary riverside grass into beautiful
decorative objects.
Bamboo Work: Bamboo work has remained a culture of
Bihar throughout the ages and time. Right from the
prehistoric time forest dwelling tribes are experts in
bamboo and cane work.
Toy Story of Bihar
The Chota Nagpur and Ranchi areas are also known for
their wooden toys.
The most common figures are the mother and child and
Raja-Rani that are painted on wood. The toys are notable
for their artistic vigor.
Many animal figures connected to rituals, Lacquered
wooden toys modeled on folk tradition animals, birds, fish
and bird figures are all carved.
There is also a variety of toys made from bamboo.
Toy Story of Jharkhand
In Odisha, wood has been used for carving statues, idols
and toys for time immemorial. Woodworkers were an
essential part of any village’s economy.
Raghurajpur Artisan Village is famous for Papermache
Toys, Clay toys, wooden toys.
Bargarh in Sambalpur district is famous for its artistic
wooden toys. The animal figures are richly carved and, at
times, even carry riders.
Subarnapur is known for making wooden toys. Generally
wood from shamli, shavan and ghamandi are used in the
making of these toys.
Toy Story of Odisha
Bengal had a rich & varied tradition of making wooden-
dolls and toys.
These figurines were mostly of 4 to 9 inches in height and
were produced in large numbers, up to the middle of the
last-century, by the local Sūtradhara-artisans.
Even today, they could be traced being made around
various corners of Bardhhaman, Hooghly, Howrah, East &
West Midnapore and Bankura.
Toy Story of West Bengal
The traditional toys in Assam are made with clay, bamboo,
pith, cloth and mud in the figures of brides and grooms,
animals, birds and deities. But one of the most famous
dolls found in the region is from Asharikandi.
Located 2,500 km east of the ancient city of Harappa lies
the village of Asharikandi in Assam’s Dhubri district. It’s
nearness, and the consequent influence of the prehistoric
Indus Valley Civilisation site is evinced in the heritage craft
of terracotta toys.
Toy Story of Assam
Arunachal Pradesh has a vibrant craft tradition and every
tribe excels in craftsmanship. Cane and bamboo is an
important craft of this area, and the workmanship is of a
very high order.
The bamboo and cane craft of Arunachal Pradesh evinces
rich heritage of arts and crafts of Arunachal Pradesh that
adds shades to the affluence of the Indian culture. The
texture and shapes of the items made out of bamboo and
cane stand exemplary of the skill of the state itself.
Toy Story of Arunachal Pradesh
The Meiteilon word for doll is laiphadibi. It is made up of
two words: lai, which means god and phadi, which means a
shabby piece of cloth. The last syllabi, bi, denotes the
feminine gender. So, laiphadibi is a feminine image of god,
made from shabby clothes.
Earlier, for everyday play, children or their elders made the
laidhibi at home from either old clothes or pieces of cloth
collected from local tailors.
Toy Story of Manipur
Astate defined by its lush mountainous terrain, picturesque
village settlements and rich cultural heritage, Nagaland is
also recognised for its finesse in fashion and handicrafts.
Inspired by the beautiful tribal women of Nagaland, each
Nungshiba doll is carefully designed and takes a day to
make with two expert crafts women working together
tirelessly. The end result is beautiful handmade dolls that
wear unique mekhlas (traditional wrap-arounds worn by
the Naga women of each tribe) with intricate pattern of
beads and hand-stitched designs.
Toy Story of Nagaland
In Tripura or other states of India the art of clay modeling
and terracotta is the very foremost medium after stone to
express ideas for the artisans in every phase of civilizations
since Indic culture.
Varieties of trees are available in Tripura for making
wooden dolls and toys.
In present days, it has been observed that the demand of
cotton doll is increasing highly day by day in Tripura. They
are easily available in many fairs and festivals with a large
number of sellers or local artisans.
Toy Story of Tripura
An archipelago territory of India, Andaman & Nicobar
Island is widely famous for a cornucopia of tropical
destinations and tourist activities.
These islands are known for many things from beach
holidays to trekking to marine wildlife and sea adventures.
Apart from these, the island houses a small but exotic
range of local markets, handicraft emporiums and
shopping stops (locally called gift shops) for tourists.
Toy Story of Andaman & Nicobar Islands
www.ibef.org/indian-toys
www.ibef.org/indian-toys
www.ibef.org/indian-toys
Thank you
/Brands_India
/Brands_India
/Brands_India /IBEFIndia
/IBEFIndia
/IBEFIndia /ibef_india
/ibef_india
/ibef_india /indiabrandequityfoundation
/indiabrandequityfoundation
/indiabrandequityfoundation
/vocal4indiantoys
/vocal4indiantoys
/vocal4indiantoys
LET US BE VOCAL ABOUT INDIAN TOYS.

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The basics of sentences session 3pptx.pptx
 

Indian Toys Promotion by IBEF

  • 1.
  • 2. IBEF’s primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry. Hon’ble Prime Minister of India, Shri Narendra Modi has made an appeal towards acceptance and promotion of Indian toys and being Vocal for Indian Toys. Under this initiative, IBEF has taken various steps to promote Indian Toys in domestic and overseas markets. IBEF has done workshops and promotional contests on platforms like My Gov. The details can be reviewed on https://www.ibef.org/indian-toys/ an initiative by ibef
  • 3. The invention of toys in India took place during the Indus Valley Civilization, approximately 8,000 years ago. The original toys comprised whistle-shaped parrots, toy monkeys with long hands to slide down a rope or stick and miniature farm carts. All these toys were made from natural materials such as bamboo sticks, hay, and natural clay like soil, rocks, and fibre cloth. However, today, the advent of progressive technology and mechanism has stimulated companies to produce fresh and inventive toys. Toy Story of India An Integral Part of India's Heritage & Culture
  • 4. Walnut wood carving is an ornamental and delicate craft process that is unique to Kashmir due to the concentration of walnut trees in this region. There are five main styles of woodcarving: Undercut (Khokerdar), Open or Lattice work (Jalidahr), Deep carving (Vaboraveth), Semi carving (Padri) & Shallow carving (Sadikaam). Paper Machie is one of the unique crafts in the entire world. The product is protected under the Geographic Indication Act 1999 of Government of India. Toy Story of Jammu & Kashmir
  • 5. Toys Extension Centre is working with local people to manufacture the traditional toys Various exhibitions are organized to promote traditional toys of Himachal Pradesh. They are selling at Government centers and State Himachal emporium all over India as well. Toy Story of Himachal Pradesh
  • 6. Damru is a unique, rustic toy and a miniature version of an Indian hand held drum. Wooden toy-making is a traditional craft of Uttarakhand, India. Bright and colorful lacquered toys are made by clusters of skilled Uttarakhand craftsmen. According to the craftsmen, their ancestors specialized in ivory carving that enjoyed good patronage during the reign of the Mughal emperors and the British. Toy Story of Uttarakhand
  • 7. Folk toys of Punjab are the products of the perfect amalgamation of artistry and social values. Handwai is a localized version of what we today call the kitchen set. Chankana is a toy whose traces were found even in the era of Indus valley civilization. It is a lollipop- shaped whistle toy with ghunghroo onto it. Lattu is a spinning toy, designed to spin rapidly on the ground. Toy Story of Punjab
  • 8. An innovative range of toys and dolls such as babushka dolls, lacquer dolls, string puppets, clay Indian toys, leather stuffed toys, traditional dolls, cloth Indian dolls, matryoshkas dolls, wooden dolls, collectible Indian dolls, nested dolls, wooden puppets, cotton dolls, papier mache dolls, wooden toys, handmade toys and stuffed toys can be found in Haryana. Toy Story of Haryana
  • 9. The UT has some manufacturers and proprietorship firms which are engaged in manufacture and sale of handicrafts. These range from Wooden Boards, Wooden Jali, Chandigarh Sunmica Boards, Wooden Showcase, God statues, foot scrubbers & other home items. Toy Story of Chandigarh
  • 10. The NCT of Delhi has many small manufacturers and proprietorship firms which are engaged in sale of handicraft. Most of the prominent firms have stalls established at Delhi Haat. These firms make handmade toys as well as home decors and craft items. Toys for Social Upliftment: Kailash Pandey, an Artist is manufacturing his toys through local slum area women in need of jobs They make unique Delhi and beautiful design toys and home décor using daily usage clothes and cheapest materials. Toy Story of Delhi
  • 11. Udaipur is a big center for wooden toys. The craftsmen use the local wood doodhia which is soft and can be finely chiseled and shaped. The toys are lacquered and polished with leaves of a flowering cactus to give them a better look and increase their life. Bassi in Chittorgarh district is another noted center for wooden toys where the entire village is engaged in wood- carving and in making wooden products. Jaipur too is very well known for cloth dolls and toys which are generally dyed and stuffed with waste material. Toy Story of Rajasthan
  • 12. Varanasi is known for lacquered toys and miniature utensils. The sets of birds, animals, orchestras, soldiers and dance ensembles are made in wood, gaily painted and packed in boxes. Mirzapur in Uttar Pradesh is famous for their wooden lacquer ware and wooden toys. Design are created with the natural veins of the wood. Chitrakoot in Uttar Pradesh has a distinct place in the country in wood craft. A well mixture of traditional way and modernity done and craftsmen of the districts added new horizons to this art. Toy Story of uttar pradesh
  • 13. Clay and Terracotta Toys. The quintessential clay pots to a variety of clay figures and toys like horses, cows, bulls, buffaloes are the items which are very essentially a part of Indian pottery. In Gujarat, tribes in the Dangs make and worship their own clay gods. Since pottery is made out of clay, which is an environment friendly and recyclable material, it is an art that will survive the ravages of time Puppets, Stuffed Toys Made of wood & cloth puppets are expressive figurines, an Integral part of Storytelling among nomadic communities. Toy Story of Gujarat
  • 14. Daman and Diu is famous for Mat Weaving Craft and Tortoise shell toys and crafts. The residents make use of traditional and folk motifs to make beautiful mats and toys. The craftsmen make several decorative toys, household items using these shells. The seashores on the coastline of Diu are home to a variety of tortoise and their shells are used by skilled craftsmen to create decorative toys and household items. Toy Story of Daman & Diu
  • 15. Wooden Toys of Sawantwadi in Ratnagiri are famous and have followed traditional craft of wooden toy making from centuries. Sawantwadi is popularly known for Ganjifa playing cards and Sawantwadi wooden toys made from mango tree traditionally done by the Chitari or Chitrakar community. Bahatuktli is the miniature version of all household items put together. Toy Story of Maharashtra
  • 16. Goan artists make excellent toys from a wide range of materials such as wood, cotton, coir. These products show the aesthetic blend of Portuguese and Indian cultures. Some of the most exquisite items produced in Goan woodcraft include cradles, baby carts, toys, etc. These items are crafted by professional artisans in their ethnic ambience in the rural areas, and also by artisans working at the arts and crafts complexes run by the government. Toy Story of Goa
  • 17. Adivasi GudiaHastashilpa (Dolls) From Jhabua exhibit the dual phenomenon of the tribal way of life consisting of colorful ethnics and means of daily subsistence of Bhil and Bhilala tribes from Jhabua Dist. who make these toys. Betel Nut’s Toys developed by the Kunder family in Rewa City, this toy is made from betel nuts( Suparis.) Earlier these families had the task of making wooden toys. Later on experimenting with the betel, these people started preparing the betel nut toys. Tin-Toys: Most of the toys are made using machinery of gears and pinions. The tin toys in India were extremely famous a few decades back as India didn't have access to any more evolved toys then. Toy Story of Madhya Pradesh
  • 18. The tribes of Chhattisgarh are excellent artisans, experts in crafting artistic Toys/ Items with clay, stone, bamboo and metals. They express their deep talent through Gharwha art, Wood art, and other with peacock feathers. Due to availability of bamboo in the state the tribals have been traditionally making Toys/ Crafts from bamboo and wood based products. Toy Story of Chhattisgarh
  • 19. The famous Kondapalli toys are made in Kondapalli of Krishna district near Vijayawada. Also Known as BommalaKoluvu. The art is believed to be ancient with Mythological roots, originating from MuktaRishi who obtained the Knowledge from Lord Shiva. The style of these toys is a mix of Islamic and Rajasthani art, popular for their realistic expressions. The subject of the toys vary from Mythological scenes to Village life, Animals, Birds etc. Toy Story of Andhra Pradesh
  • 20. Popularly known as “EtikoppakkaBommalu” the Etikoppakka Toys got the Geographical Indications tag in 2017. The wood used to make the toys is soft in nature and the art of toy making is also known as Turned wood Lacquer craft. Today around 700 artisans are working on the Etikoppakka Toys. Cannons, bullock carts, Lord Ganesha, Lord Balaji are very popular figurines. Toy Story of Andhra Pradesh
  • 21. Nirmal traditional toys and paintings hold place of pride in the handicrafts of Telangana. The style of Nirmal toys is a beautiful assimilation of Indian and Mughal art – used Ajanta floral and combines with Mughal miniature. The material used is soft wood & enamel colours. Panicki and white sander is the local available softwood, easy to shape and give perfect finish. The enamel colours give the toy the shine. The artisans are called Naqqash, they came from Rajasthan in 17th Century. Toy Story of Telangana
  • 22. Referred to as the Lacquerware toys, Channapatna has become a household name in Karnataka. Received a Geographical Indication (GI) under the World Trade Organization (WTO). The toys have ensured that innovation and being eco- friendly become the hallmark of this locally known GombegalaOoru (toy town). The Hereditary artists are known as Chitragars. The wood primarily used was ‘ivory-wood’, though rose and sandalwood were also used. Toy Story of Karnataka
  • 23. Traditionally, coconut palm leaves are used in making a wide range of toys & are the most popular toys played and are made at homes itself. Coir is used in making eco-friendly toys & Coconut shell products are used to make animal shaped toys. Woodcraft is another famous craft item of Kerala. Lacquer Ware, the craft combining metal and wood, is a favorite among the tourists. A wide variety of lacquer products are produced in Kerala especially in Ernakulam district. Leather is used to make puppets for Tholpavakoothu (shadow puppetry). Toy Story of Kerala
  • 24. Thanjavur Dancing Dolls, traditionally known as ThanjavurThalaiyattiBommai, are a part of an eclectic heritage of beautiful handicrafts from Tanjore. They are now listed in the Government of India’s Geographical Indications Registry. ChoppuSaman is a traditional role play toy for kids. All the utensils are either made up of fine wood with polished edges or clay and painted with harmless natural colors. Toy Story of Tamilnadu
  • 25. Dolls & Toys are made with different materials such as clay, cloth and wood with each material having its own style and designated areas where the craft is practiced. Kanyaputri Dolls (Champaran): This art form comes from Champaran. In the month of Saavan (monsoon), sisters make dolls for their brothers and dip them in the pond and brother brings these dolls back. Sikki Work: Sikki work is a craft whereby the craftsmen turn Bihar unnecessary riverside grass into beautiful decorative objects. Bamboo Work: Bamboo work has remained a culture of Bihar throughout the ages and time. Right from the prehistoric time forest dwelling tribes are experts in bamboo and cane work. Toy Story of Bihar
  • 26. The Chota Nagpur and Ranchi areas are also known for their wooden toys. The most common figures are the mother and child and Raja-Rani that are painted on wood. The toys are notable for their artistic vigor. Many animal figures connected to rituals, Lacquered wooden toys modeled on folk tradition animals, birds, fish and bird figures are all carved. There is also a variety of toys made from bamboo. Toy Story of Jharkhand
  • 27. In Odisha, wood has been used for carving statues, idols and toys for time immemorial. Woodworkers were an essential part of any village’s economy. Raghurajpur Artisan Village is famous for Papermache Toys, Clay toys, wooden toys. Bargarh in Sambalpur district is famous for its artistic wooden toys. The animal figures are richly carved and, at times, even carry riders. Subarnapur is known for making wooden toys. Generally wood from shamli, shavan and ghamandi are used in the making of these toys. Toy Story of Odisha
  • 28. Bengal had a rich & varied tradition of making wooden- dolls and toys. These figurines were mostly of 4 to 9 inches in height and were produced in large numbers, up to the middle of the last-century, by the local Sūtradhara-artisans. Even today, they could be traced being made around various corners of Bardhhaman, Hooghly, Howrah, East & West Midnapore and Bankura. Toy Story of West Bengal
  • 29. The traditional toys in Assam are made with clay, bamboo, pith, cloth and mud in the figures of brides and grooms, animals, birds and deities. But one of the most famous dolls found in the region is from Asharikandi. Located 2,500 km east of the ancient city of Harappa lies the village of Asharikandi in Assam’s Dhubri district. It’s nearness, and the consequent influence of the prehistoric Indus Valley Civilisation site is evinced in the heritage craft of terracotta toys. Toy Story of Assam
  • 30. Arunachal Pradesh has a vibrant craft tradition and every tribe excels in craftsmanship. Cane and bamboo is an important craft of this area, and the workmanship is of a very high order. The bamboo and cane craft of Arunachal Pradesh evinces rich heritage of arts and crafts of Arunachal Pradesh that adds shades to the affluence of the Indian culture. The texture and shapes of the items made out of bamboo and cane stand exemplary of the skill of the state itself. Toy Story of Arunachal Pradesh
  • 31. The Meiteilon word for doll is laiphadibi. It is made up of two words: lai, which means god and phadi, which means a shabby piece of cloth. The last syllabi, bi, denotes the feminine gender. So, laiphadibi is a feminine image of god, made from shabby clothes. Earlier, for everyday play, children or their elders made the laidhibi at home from either old clothes or pieces of cloth collected from local tailors. Toy Story of Manipur
  • 32. Astate defined by its lush mountainous terrain, picturesque village settlements and rich cultural heritage, Nagaland is also recognised for its finesse in fashion and handicrafts. Inspired by the beautiful tribal women of Nagaland, each Nungshiba doll is carefully designed and takes a day to make with two expert crafts women working together tirelessly. The end result is beautiful handmade dolls that wear unique mekhlas (traditional wrap-arounds worn by the Naga women of each tribe) with intricate pattern of beads and hand-stitched designs. Toy Story of Nagaland
  • 33. In Tripura or other states of India the art of clay modeling and terracotta is the very foremost medium after stone to express ideas for the artisans in every phase of civilizations since Indic culture. Varieties of trees are available in Tripura for making wooden dolls and toys. In present days, it has been observed that the demand of cotton doll is increasing highly day by day in Tripura. They are easily available in many fairs and festivals with a large number of sellers or local artisans. Toy Story of Tripura
  • 34. An archipelago territory of India, Andaman & Nicobar Island is widely famous for a cornucopia of tropical destinations and tourist activities. These islands are known for many things from beach holidays to trekking to marine wildlife and sea adventures. Apart from these, the island houses a small but exotic range of local markets, handicraft emporiums and shopping stops (locally called gift shops) for tourists. Toy Story of Andaman & Nicobar Islands
  • 35. www.ibef.org/indian-toys www.ibef.org/indian-toys www.ibef.org/indian-toys Thank you /Brands_India /Brands_India /Brands_India /IBEFIndia /IBEFIndia /IBEFIndia /ibef_india /ibef_india /ibef_india /indiabrandequityfoundation /indiabrandequityfoundation /indiabrandequityfoundation /vocal4indiantoys /vocal4indiantoys /vocal4indiantoys LET US BE VOCAL ABOUT INDIAN TOYS.