“A STUDY ON MARKET RESEARCH AND COMPETITIVE
ANALYSIS ON WEST BENGAL’S HAND CRAFT PRODUCTS”
- A STUDY ON HANDCRAFT PRODUCT ON PARASMONI
CRAFTS & TOURISM PVT.LTD. UNDER ONGBONG
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
WEST BENGAL’S HAND CRAFT PRODUCTS
1. 1
“A STUDY ON MARKET RESEARCH AND COMPETITIVE
ANALYSIS ON WEST BENGAL’S HAND CRAFT PRODUCTS”
- A STUDY ON HANDCRAFT PRODUCT ON PARASMONI
CRAFTS & TOURISM PVT.LTD. UNDER ONGBONG
A Project Submitted in Partial full filment of the requirement for the
award of the Degree of Bachelor of Business Administration
2020 – 2023
Submitted By:-
Roll No –
Reg. No -
Under the Supervisor of:
Nane
Assistant Professor
Management Institute of Durgapur
Maulana Abul Kalam Azad University of Technology
2. 2
CERTIFICATE
This is to certify that the students of Management Institute of Durgapur has satisfactorily
worked under my guidance for the degree of Bachelor of Business Administration and the
research project entitled, “A Study on Market Research and Competitive Analysis on West
Bengal Hand Craft Products – A Study on Hand Craft Product of ONGBONG”, is the
genuine work of the candidates themselves and that it has not been submitted previously.
Date: 22nd
MAY,2023
Supervisor:-
Name
Assistant Professor
Bachelor of Business Administration
Management Institute of Durgapur
3. 3
DECLARATION
I, Bhasati Sharma, students of Bachelor of Business Administration, Management Institute of
Durgapur, declare that this research project entitled “A Study on Market Research and
Competitive Analysis on West Bengal Hand Craft Products – A Study on Hand Craft
Product of ONGBONG” is my own work and has never been submitted previously.
Date: 22nd
MAY,2023
4. 4
ACKNOWLEDGEMENT
I would like to extend my gratitude to my supervisor, Samapti Chatterjee for her guidance and
faith. She has been a constant source of motivation. Her knowledge and support has guided me
throughout this study.
I am thankful to my very supportive family and friends who saved me from drowning. Every
time I had a meltdown, they were my pillars.
The study could have never happened without the co-operation of the teachers, to whom I am
greatly obliged.
5. 5
INDEX
Sl. No. Content Page No.
i. Introduction 06
ii. Objects of the Study 13
iii. Company’s Overview 13
iv. Methodology 15
v. Data Analysis 15
vi. Data & Bar Chart 16
vii. Conclusion 31
viii References 32
6. 6
INTRODUCTION
Handicrafts can be defined as products which are produced either completely by hand or with
the help of tools. Mechanical tools may be used as long as the direct manual contribution of
the artisan remains the most substantial component of the finished product. Handicrafts are
made from raw materials and can be produced in unlimited numbers. Such products can be
utilitarian, aesthetic,
artistic, creative, culturally
attached, decorative,
functional, traditional,
religiously and socially
symbolic and significant.
Ceramic, Terracotta, and
Dhokra are three distinct art
forms that have been
practiced for centuries in
different parts of the world.
Ceramic refers to the art of
creating objects from clay
that are then fired in a kiln
to harden them. Terracotta, on the other hand, is a type of ceramic that is left unglazed and is
often used for decorative purposes. Dhokra, also known as lost-wax casting, is a traditional
method of metal casting that has been practiced in India for over 4,000 years. These three art
forms have their unique characteristics and techniques, but they all share a common thread of
being deeply rooted in cultural and artistic traditions. In this article, we will explore the history,
techniques, and significance of Ceramic, Terracotta, and Dhokra.
Art has been an integral part of human civilization, and it has been practiced for centuries in
different parts of the world. Among the various art forms, ceramic, terracotta, and dhokra stand
out as some of the most significant and unique art forms that have been practiced for centuries.
These art forms have their roots in different parts of the world and have been passed down from
generation to generation, preserving the cultural and artistic heritage of their respective regions.
Ceramic refers to the art of creating objects from clay that are then fired in a kiln to harden
them. Terracotta, on the other hand, is a type of ceramic that is left unglazed and is often used
for decorative purposes. Dhokra, also known as lost-wax casting, is a traditional method of
metal casting that has been practiced in India for over 4,000 years.
7. 7
Dhokra, also known as lost-wax casting, is a traditional method of metal casting that has been
practiced in India for over 4,000 years. Each of these art
forms has its unique characteristics and techniques, but
they all share a common thread of being deeply rooted in
cultural and artistic traditions. In this article, we will
explore the history, techniques, and significance of
Ceramic, Terracotta, and Dhokra, and how they have
shaped the cultural and artistic landscape of their
respective regions.
GLOBAL HANDICRAFT MARKET
Handicrafts are unique expressions of a particular culture or community through local
craftsmanship and materials. With increased globalization, however, products are
becoming more and more commoditized and artisans find their products competing with
goods from all over the world. It is no longer possible to look at traditional artisan
communities and their products in isolation from global market trends and competition.
Handicrafts are part of a much larger home accessory market, which includes handcrafted,
semi hand crafted, and machine-made goods. The home accessory market is strongly
influenced by fashion trends, consumer purchasing patterns, and economic conditions in
end markets. In many cases, artisans are out of touch with those end markets, which
presents a challenge to those seeking to export their products.
8. 8
INDIAN HANDCRAFT MARKET
“Handicraft is the second largest source of employment in the country, after agriculture. Yet
India’s hand industries are in a crisis of misunderstanding.” Crafts council of India-2011
“According to the United Nations, over the past 30 years, the number of Indian artisans has
decreased by 30%, indicating the need to re-invest in artisans to safeguard history, culture and
an important source of livelihood.” William Bissel, MD, Fabindia India is one of the important
suppliers of handicrafts to the world market.
The Indian handicrafts industry is highly labour intensive cottage based industry and
decentralized, being spread all over the country in rural and urban areas Numerous artisans are
engaged in crafts work on part-time basis. The industry provides employment to over six
million artisans (including those in carpet trade), which include a large number of women and
people belonging to the weaker sections of the society.In addition to the high potential for
employment, the sector is economically important from the point of low capital investment,
9. 9
high ratio of value addition, and high potential for export and foreign exchange earnings for
the country.
WEST BENGAL HANDICRAFT MARKET
The handicrafts of West Bengal portray the legacy of the state, which is renowned. The famous
textiles of West Bengal have found a unique place in the world market with its Baluchari
Sarees, Silk and Tasar Textile etc., which are produced in districts like Murshidabad, Birbhum,
Bankura, Hoogly and Nadia in West Bengal.
Moreover, handloom of these districts
is also popular. Vase, west bengal
artOther crafts like jute crafts, wood
and cane crafts, conch-shell crafts,
brasswares, Dokra art and folk dolls
are also popular crafts of West Bengal.
Every district of West Bengal practices
a number of handicraft activities out of
which they specialize in one or two.
Different Categories of West
Bengal handicrafts –
DHOKRA
Dhokra is the craft of where metal like brass and scrap is used mainly. This craft was actually
practiced by nomadic clan in the past. Now craftsmen create beautifully shaped decorated metal
products in Dhokra craft. This craft is in great demand in domestic and foreign market. Products
crated out of this craft include horses, elephants, peacock owl, religious images, and measuring
bowls, lamp caskets and so on.
10. 10
TERRACOTTA
Terracotta was one of the most ancient forms of art in west Bengal. The terracotta potters are
called here as ‘Khumbhakars’ and they have been doing this work of terracotta pottery over
ages. The various items of terracotta pottery include decorative items, tiles and so on.
RAG DOLLS
Rag Dolls is a craft, whose origin has a Japanese influence. This craft has gained immense
popularity in the recent times in West Bengal. Rag Dolls are made up of small pieces of cloth,
cotton and wool and are sold as decorative purpose and as toys for small children.
11. 11
MASKS
The Masks of West Bengal are an important craftwork of the state. The mask making craft is
going on since primitive time. These masks are mainly of mythological characters of the
religious books that are made out of papier mache, which are then painted with bright colors.
SHOLAPITH
Sholapith is a craft that makes items that are used for marriages & festivals as well as for
making decorative items like wall hangings. Sholapith is a wild plant whose lustrous inner
portion is used to make intricate decorations for deities during festivals. This craft also makes
other items like garlands, floral bouquets, and headbands for brides etc.
12. 12
CANE & BAMBOO
Cane and Bamboo handicraft is another popular craft in Bengal and has a huge market in cites.
Cane and Bamboo are used to make furniture and various decorative pieces. Originating in
ancient Bengal, These items find a bigger market in cities rather than villages in modern times.
the material is mainly used to make furniture and other decorative itmes.
WOOD CARVINGS
The craft of Wood Carving is used to make toys and other decorative items. This craft has
become more and more stylized and modern. But the images made in this craft bears the
traditional look of icon and deities. New materials and innovative techniques are being used by
13. 13
the artisans to produce useful and aesthetic products. Folk motifs and ingredients are being
effectively used for a greater market.
OBJECTIVES OF THE STUDY
• Market Survey and Real time market exposure.
• Business research & Analysis.
• Hands On Experience.
• Develop Marketing Strategies from scratch.
• Data Collection & Data Analysis.
• Maintaining Public Relation.
• Create Functional Documents (Data Sheets, Report etc)
• Understanding of Business Elements.
COMPANY’S OVERVIEW
Parasmoni Crafts & Tourism is a private limited company deals in crafts and tourism business,
has a plan to establish a center focusing trade practice in the handicraft segment through the
14. 14
brand name OngBong.com with a deep intention of promote Indian art and craft wares through
out the globe, rejuvenate the glory of the Indian arts through proper training and development
of the artists as well as generate employments.
The word "Ong" stands for something unique. OngBong is a E-commerce platform deals in
handicraft products where heritage arts and crafts meet with trend, color and style. One can get
a fusion of culture and trend in single product that OngBong delivers.
BUSINESS POTENTIAL
During 2021-2022, the total exports of Indian handicrafts were valued at US$ 4,35 billion, a
25.7% increase from the previous year. Over the past three years, the export of handmade
goods, has grown steadily. The global handicrafts market size reached USS 752.2 Billion in
2022. Looking forward, IMARC Group expects the market to reach US$ 1,296.6 Billion by
2028, exhibiting a growth rate (CAGR) of 9.1% during 2023-2027.
Products They Will Be Dealing With –
• Ceramic Products
• Dhokra
• Terracotta
15. 15
• Wood & Bamboo
• Rocks & Stones
• Handlooms & Sarees
• Tribal Store
METHODOLOGY
The following methods were used for the study –
Product Selection - First select those product (Ceramic, Terracotta, Dhokra) and make a list.
Product Research - After that started research from internet and collect data.
Market Analysis - Then search the price of that product on the website, and what is the product
range?, availability of additional products etc.
Competitive Analysis - In competitive analysis, research that praticular product (Ceramic
Bowl) in term of how much it costs on which websites and how many different types of
products are available.
Report Making- After those process is completed then made a report sheet on each particular
item of a product (ie Ceramic Bottle and Jug).
Others - Website Hyperlink, Drive uses.
Tools Used - Ms Excel, Google Doc.
DATA ANALYSIS
Quantitative analysis: Product availability and pricing: We will analyze the differences
in the number of products and their prices between various categories and e-commerce
platforms.
16. 16
Qualitative analysis: Trend Identification: From the gathered data, we will identify
popular trends, designs, and common themes across the different categories and platforms.
Competitor analysis: A review of the top-performing brands/vendors in each category
will be conducted to identify their unique selling points, areas of improvement, and any
similarities and differences in their offerings.
Draw conclusions: This may involve identifying recurring characteristics among the most
popular ceramic product categories or analysing trends in the popularity of particular ceramic
product categories.
Document the research: In a report or presentation, clearly state the research questions,
methods, and conclusions.
DATA & BAR CHART
Those are followings products I used for the study –
CERAMIC
Product: CERAMIC
Kitchen Utensils Keywords & Websites
17. 17
1. Plates (Different
dimensions/ Designs)
2. Pot (Different
dimensions / Designs)
3. All kinds of Spoons &
Forks
4. All types of kitchen
Spuds.
5. Bowls (Different
dimensions / Designs)
6. Cover bowls
7. Cup & Plate Sets
(Different dimensions
/ Designs)
8. Coffee Mugs
9. Jugs & Kettles
10. Jug & Glass set
11. Glass sets (Different
dimensions / Designs)
12. Tea Sets with kettles.
13. Tea cup Sets without
kettles.
14. Dining sets
15. Cover Bowl Dining
sets.
16. Kitchen small and
medium spice boxes.
17. Spice box sets
18. Salt-cellar
Product: Ceramic Kitchen Bowls
❖ CERAMIC KITCHEN BOWLS
Product: Ceramic Kitchen Bowls
SL
No
.
Website
Name
Price
Rang
e
Produc
t
Range
Contact Photo
s
Addition
al Items
Remark
s
1. THE June
SHOP
Rs.
299 -
5,999
5-6 +91 86971 11998 Drive
Link
NA Various
Collectio
n
18. 18
2. SMOKEY
COCKTAI
L
Rs.
499 -
1,999
2-3 info@smokeycocktail
.in
NA Artistic
Design
3. Nestasia Rs.
210 -
1,600
3-4 9903504754 Spoons,
Mug
Easy To
Hold
4. Dusaan Rs.
389 -
6800
2-3 help@dusaan.com NA Easy To
Hold
5. Wall
Mantra
Rs.
1,049
-
2,199
5-7 NA NA Good
Pricing
6. URBAN
LIVING
Rs.
249 -
4,499
4-5 NA NA Same
think with
different
colours
7. Amala.eart
h
Rs.
279 -
4290
6-7 8800703122 NA Good
Collectio
n
8. KHURJA
CERAMIC
Rs.
25 -
455
7-8 NA NA NA
9. Meesho Rs.
179 -
999
3-4 @meesho.com NA NA
10. Myntra Rs.
399 -
1602
6-7 +91-80-61561999 NA NA
Under the survey of Ceramic Kitchen Bowls I’ve reached 10 websites.
Among these the product in the price range such as:
• 2 websites presents the maximum amount Rs. 999.
▪ 4 websites presents the maximum amount Rs. 2,199.
▪ 4 websites presents the highest amount Rs. 6,800.
19. 19
Bar Graph from the above data -
❖ CERAMIC GLASS SETS
Product: Ceramic Glass Set
Sl
N
o.
Website
Name
Pric
e
Prod
uct
Contact Phot
os
Additi
onal
Items
Rema
rks
0
1000
2000
3000
4000
5000
6000
7000
Price Range
20. 20
Ran
ge
Rang
e
1. AMAZON Rs.
299
-
2,32
7
8-9 @amazonIN Driv
e
Link
NA Variou
s
Collec
tion
2. IndiaMAR
T
Rs.
132
-
5,00
0
5-6 9696969696 NA NA
3. JAYPORE Rs.
925
-
165
0
6-7 hello@jaypore.com NA NA
4. WOODEN
STREET
Rs.
389
-
1,30
9
6-7 91-9314444747 NA NA
5. CERAMIC
DINING
Rs.
499
-
1,01
9
3-4 8287293417 NA NA
6. PERNIAS
POP UP
SHOP
Rs.
499
-
1,19
7
1-2 customercare@perniaspo
pupshop.com
NA NA
7. AJIO Rs.
334
-
1,65
5
3-4 NA NA NA
8. AMALFIE
E
Rs.
536
-
2,94
0
3-4 919538040395 NA NA
21. 21
9. JIO MART Rs.
340
-
1,73
0
4-5 917000370003 NA NA
10
.
URBANLA
DDER
Rs.
487
-
1,05
0
3-4 918069807777 NA NA
Under the survey of Ceramic Glass Sets I’ve reached 10 websites. Among
these the product in the price range such as:
▪ 4 websites presents the maximum amount that is Rs. 1,309.
▪ 3 websites presents the maximum amount that is Rs. 1,730.
▪ 3 websites presents the highest amount that is Rs. 5,000.
Bar Graph from the above data -
22. 22
❖ CERAMIC TEA CUP SET W/O KETTLES
Product: Ceramic Tea Cup Set W/O Kettles
Sl
No
.
Website
Name
Price
Rang
e
Produ
ct
Range
Contact Photo
s
Addition
al Items
Remark
s
1. HOME
CENTRE
Rs.
1,239
-
2,899
5-6 help@homecentre.in Mugs Artistic
Design
2. BOROSI
L
Rs.
308 -
712
3-4 myborosil@borosil.c
om
Dinner
Set
Easy To
Hold
3. VIGNET
O
Rs.
2,999
-
6,199
4-5 9582294748 Snack-
set,
Dinner
set,
Mugs
Same
think
with
different
colours
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Price Range
23. 23
4. NESTASI
A
Rs.
590 -
1,150
3-4 tel:9903504754 Jar Good
Pricing
5. HOME
ARTISA
N
Rs.
1,490
-
2,040
2-3 8851662553 NA NA
6. FLIPKAR
T
Rs.
233 -
1,619
2-3 tel:044-45614700 NA NA
7. AMAZON Rs.
276 -
2,499
2-3 @amazonIN NA NA
8. TDT Rs.
2,499
-
8,498
2-3 NA NA NA
9. FABINDI
A
Rs.
499 -
1,099
2-3 80104 88888 NA NA
10. DH gate Rs.
736 –
2,449
1-2 NA NA NA
Under the survey of Ceramic Tea Cup Set w/o Kettles I’ve reached 10
websites. Among these the product in the price range such as:
▪ 4 websites presents the maximum amount that is Rs. 1,619.
▪ 4 websites presents the maximum amount that is Rs. 2,899.
▪ 2 websites presents the highest amount that is Rs. 8,498.
24. 24
Bar Graph from the above data –
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Price Range
25. 25
TERRACOTTA
Items Keywords and
Websites
1. Terracotta Setter & Handi.
2. Terracotta Container, Bowl & Dish.
3. Terracotta Jug & Glass & Bottle
4. Terracotta Vase and Pots.
5. Terracotta Lights, Lamps & Candle Holder, Lantern.
6. Terracotta Planter Stand.
7. Terracotta Hand-printed Kullads.
8. Terracotta Plaques & wall hanging Lord, Showpiece,
Hanging Bell.
9. Terracotta Cooker, Tawa, Dekchi,Kitchenware.
10. Terracotta Tribal mask and shapes
11. Terracotta Neck Set,Ear-Ring, jewellery.
12. Terracotta Agarbatti Holder, Diyas, Sangu
13. Terracotta Dinner set.
❖ TERRACOTTA TRIBAL MASK AND SHAPES
Product-Terracotta Tribal mask and shapes
SL
No
.
Website
Name
Price
Rang
e
Produc
t
Range
Contact Photo
s
Additiona
l Items
Remark
s
1. BERRYCRAV
E
Rs.
802 -
1,400
1-2 +91
8851275177
Drive
Link
Murti ,
Diya
Beautiful
design
2. AMAZON Rs.
539 -
849
2-3 @amazonIN NA NA
3. FLIPKART Rs.
284 -
599
1-2 tel:044-
45614700
NA NA
4. MEESHO Rs.
246 -
669
2-3 address:
query@meesho.co
m
NA NA
5. SHAMBHAVI Rs.
2,699
4-5 tel:+91
8319600360
NA NA
26. 26
-
11,99
9
6. WALLMANTR
A
Rs.
1,999
-
2,499
3-4 84486 59940 NA NA
7. THE KNOTTY
ROPE
Rs.
1,350
-
3,250
2-3 + 91
9810438821
NA NA
8. DOLLS OF
INDIA
Rs.
1,303
-
1,810
1-2 +917678471670 NA NA
9. SHOP CLUES Rs.
1,699
1-2 NA NA NA
10. LIFE 11 Rs.
500 -
1,499
1-2 +91
9987938880
NA NA
Under the survey of Terracotta Tribal Mask and Shapes I’ve reached 10
websites. Among these the product in the price range such as:
▪ 3 websites presents the maximum amount that is Rs. 849.
▪ 3 websites presents the maximum amount that is Rs. 1,499.
▪ 4 websites presents the highest amount that is Rs. 11,999.
27. 27
Bar Graph from the above data –
❖ TERRACOTTA NECK SET, EAR-RING, JEWELLERY
Product: Terracotta Neck Set, Ear-Ring, Jewellery
Sl
No
.
Website
Name
Price
Rang
e
Produc
t Range
Contact Photo
s
Additiona
l Items
Remark
s
1. AMAZON Rs.
312 -
643
4-5 @amazonIN Drive
Link
NA NA
0
2000
4000
6000
8000
10000
12000
Price Range
28. 28
2. CLAY
SPHERE
Rs.
600 -
2,015
3-4 NA JUMKA NA
3. MEESHO Rs.
140 -
282
1-2 address:
query@meesho.co
m
NA NA
4. FLIPKAR
T
Rs.
179 -
400
1-2 044-45614700 NA NA
5. VIBE
CITY
Rs.
950 -
1,250
2-3 NA NA NA
6. ETSY Rs.
550 -
2,200
5-6 NA NA NA
7. PRATTYA Rs.
169 -
400
2-3 (+91) 8240004761 NA NA
8. KREATE
WORLD
Rs. 99
-299
1-2 NA NA NA
9. JUMKEY Rs.
1,849
-
2,249
3-4 9902631591 NA NA
10. HAND
CRAFT
WORLD
Rs.
400 -
949
2-3 (+91) 95115-16802 NA NA
Under the survey of Terracotta Neck Set, Ear-Ring, Jewellery I’ve reached
10 websites. Among these the product in the price range such as:
▪ 6 websites presents the maximum amount that is Rs. 949.
▪ 4 websites presents the highest amount that is Rs. 2,249.
29. 29
Bar Graph from the above data –
DHOKRA
Product: Dhokra
0
500
1000
1500
2000
2500
Price Range
30. 30
Items Keywords and Websites
1. Dhokra Tray set.
2. Dhokra Spice serve ware box.
3. Dhokra home decor products.
4. Dhokra tribal face and mask.
5. Dhokra Jali wall - hanging.
6. Dhokra showpiece.
7. Dhokra Flute (playable).
8. Dhokra Bell.
9. Dhokra photo frame for wall decor.
10. Dhokra necklace.
11. Dhokra earrings.
12. Dhokra bala and bangles.
13. Dhokra Lampshade.
14. Dhokra Diya Holder.
15. Dhokra incense stick holder.
❖ DHOKRA NECKLACE
Product - Dhokra necklace.
Sl.
no
Website
name
Price
range
Product
range
Contact Photos Add.
Items
Remarks
1. INDOVILL Rs.
420 -
1,700
14-15 91 9511 657
915
Drive
Link
NA NA
2. VIPAKKA Rs.
500 -
950
10-12 +91 99024
77077
NA NA
3. ETSY Rs.
511 -
8,500
30-35 NA NA NA
4. CRAFT AND
LOOMS
Rs.
480 -
1,850
15-20 +91
9650900036
NA NA
5. MIHARU Rs.
2,500
10-15 9748466555 NA NA
31. 31
-
6,500
6. HANDS ON
DASTKAR
Rs.
630 -
2,670
25-30 +91-
9910802970
NA NA
7. PEEPUL TREE Rs.
600 -
3,000
15-20 8355899265 NA NA
8. UTKALAMRITA Rs.
210 -
543
5-10 +91-0674-
3502396
NA NA
9. FLIPKART Rs.
266 -
1,227
15-20 044-45614700 NA NA
10. MYNTRA Rs.
611 -
1,277
10-15 +91-80-
61561999
NA NA
Under the survey of Dhokra Necklace I’ve reached 10 websites. Among these
the product in the price range such as:
▪ 6 websites presents the maximum amount that is Rs. 1,850.
▪ 4 websites presents the highest amount that is Rs. 8,500.
Bar Graph from the above data –
32. 32
CONCLUSION
In conclusion, Ceramic, Terracotta, and Dhokra are three distinct art forms that have played
significant roles in human history. Each has its own unique characteristics and cultural
significance, and has been used for both functional and decorative purposes. From the
versatility of ceramic to the rustic charm of terracotta and the intricate designs of Dhokra, these
art forms continue to be celebrated for their beauty and cultural heritage.
As three distinct art forms, Ceramic, Terracotta, and Dhokra have each played a significant role
in the artistic traditions of their respective regions. Through an analysis of their characteristics
and cultural significance, we can gain a deeper understanding of their impact on human history.
Ceramic is a versatile art form that has been used for both functional and decorative purposes.
Its origins can be traced back to ancient civilizations such as the Greeks and Chinese, who used
ceramic vessels for storing food and water. Today, ceramic is still widely used for functional
purposes such as tableware and bathroom fixtures, as well as for decorative objects like vases
and sculptures. Its popularity is due in part to its durability, versatility, and ability to be molded
into intricate shapes and designs.
Terracotta, on the other hand, is a type of unglazed ceramic that is used primarily for decorative
purposes. It is characterized by its earthy color and rough texture, which give it a rustic and
natural appearance. Terracotta has been used for thousands of years in cultures around the
world, from ancient Greece to the Mayan civilization in Central America. It is often used to
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create figurines, pottery, and architectural ornaments, and is believed to bring good luck and
prosperity to those who possess it.
Dhokra is a metalworking technique that originated in India and is still practiced today by tribal
artisans. It involves using a lost-wax casting method to create intricate metal objects such as
figurines, jewelry, and household items. Dhokra is known for its intricate designs and the use
of traditional techniques that have been passed down through generations. It is often used for
decorative purposes and is believed to have the power to ward off evil spirits and bring good
fortune to those who possess it.
REFERENCES
Thomas MacMillan (30 April 2012). "On State Street, "Maker" Movement Arrives". New
Haven Independent. Retrieved 23 November 2016.
Dugang, Lilia. "Handicraft". Vocabulary.
"Handicraft Production". Great Soviet Encyclopedia.
"Handicraft Production". History of the Russian Empire.
"Crafts and Handicraft Production of the Irkutsk Province in the Late 19th – First Third of the
20th Century: Conceptual Specificity". Eurasian Union of Scientists.