Top 10 fastest growing retail startups in 2021

www.swiftnlift.in
NUKKAD.org
NUKKAD.org
MAY 2021
Starting A Retail
Business In 11 Steps
What Resources
and Softwares Are
Needed By Every
Retail Business
Art 3 What Is The
Best Way To Create
A Retail Marketing
Strategy?
Starting A Retail
What Resources
and Softwares Are
Needed By Every
Retail Business
Art 3 What Is The
Best Way To Create
A Retail Marketing
Strategy?
Ruchi Gour
Ruchi Gour
Founder & CEO
Founder & CEO
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

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Chief Editor
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APRIL 2021
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Nilesh Sabe
Chief Editor
- Nilesh Sabe
I’ve wanted to be there not just by virtue of being the editor
but because I had something to say something that might
join us for a moment in that miraculous way words can.
I am really encouraged by the feedback received from the
readers and the institutions which are in association with our
magazine. Many thanks to my team for the work undertaken.
I’m very glad to present this magazine to all the readers.
Swiftnlift Business Magazine is not just a print or digital
anymore but everything we do derives from its long-standing
character, approach and quality while we continue to produce
the print publication with as much dedication as ever.
The cover story has featured Ruchi Gour who is Founder
& CEO of Nukkad. The company brings an unique hand-
tailored stylistic themes and utility products and furthermore
indigenous toys from regional corners of India with modern
importance.
Some print pieces have complementary components such as
additional coverage, advertisements and still photography.
There are regular columns by the editors with reflective
articles to provide a window onto retail start-ups and its
requirements.
From the Editor…

COVER STORY
C O N T E N T S
ARTICLE
24
34
42
10
Starting A Retail
Business In 11
Steps
Nukkad
What Resources
and Softwares Are
Needed By Every
Retail Business
What Is The Best
Way To Create A
Retail Marketing
Strategy?

18
36
20
38
22
40
30
28 32
Fresh
Vatika
Globalfair Om Farm
Fresh
Apexmart
Embark
Products
Yayy!
Naturals
Cake2homes
Eleclix
Electrical
Linevan

NUKKAD.org
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10
Weaving the
moments, through
indigenous
handicrafts and toys

Tell us about your company. Its vision and mission.
Through NUKKAD.org, we bring to you handcrafted décor, kitchen
utility products and indigenous toys from various corners of India in
a contemporary avatar.
Growing up, we have lost touch with some basic lifestyle choices
which had the most positive impact on the quality of our life &
wellbeing, especially serene mental health. For example, just go
back and imagine for few seconds a simple scenario of playing
in the afternoon winter sun surrounded by a plethora of simple
wooden toys. Even reminiscing that lifestyle feels profound
when compared to a gadget bound day filled with your apps,
phones or your children playing only in front of the screens.
The serenity of quality time with physical toys in the veranda
of the house or even in the colony streets with other children
eludes us in current times.
Instead of getting lost in the memories of the past, Nukkad.
org thought of giving you a whiff of that nostalgia through
our products and company philosophy. And we bring you
a unique blend of culturally inspired designs in our toys,
décor and utility products with a hint of minimalism,
premium quality and yet an earthy feel to it.
These décor, kitchenware handicrafts and Indian toys
will surely make you re-live some of your best local
childhood memories even as an adolescent.
Even though the world becomes extremely connected
through technology, we have increasingly started
feeling disconnected from our ow n
roots and soothing lifestyle.
We consume items that are
more global in nature. But
Nukkad.org believes, we cannot be
international until we celebrate and
take pride in what is national.
Hailing from the country where we
celebrate so many art forms, we decided
to honour them in their most authentic
essence.
NUKKAD.org

Nukkad.org works closely with artisans, both men,
and women, who are the backbone of our mission.
These artisans belong to various states and city
across Indian and bring forwards the representation
of local handicrafts and art from these corners for
our customers. Our aim to celebrate the magic in
their hands in making some authentic wooden toys,
wooden and glass kitchenware and tribal culture-
inspired décor products which are further revived
and revisited to fit in the modern Indian way of life.
We share concerns about our planet and put our
best foot forward to ensure that we do everything
to keep it healthy and earthy which anyways comes
naturally to Indian ways! The motto is to do our bit
for our planet, indigenous culture, our crafts and
artisans of our land. We work with wood, recycled
glass, clay, and a range of organic mediums.
Our Vision
At Nukkad.org, we offer an array of premium home
decor, utility products, and toys representing Indian
handicrafts, art and culture that will heighten not
only your mood but also the corners of your house!
Our curated collection of in-house handcrafted
products celebrates the rich cultural legacy of India.
In this endeavour, a number of local craftsmen have
joined our team, and together we work hard to make
sure that their cultural handicraft form thrives and
prospers. The goal is to move towards conscious
consumption that amalgamates aesthetics and
utility. Our products are made of organic substances
like wood, recycled glass, clay, recycled metal, Indian
Marble (Sangemarmar), Wicker /Cane.
Our Mission
India is historically gifted when it comes to
handicrafts, and we want to reiterate that through
our work! As global as we get, we wanted to ensure
that we celebrate our own individuality first. For our
children,wearebringingbackthetoysthatwegrewup
with. We are working hard to bring ethnic
India to our urban homes.
Be it our favourite
wooden lagori/
satolia set,
A s t h a a
RUCHI GOUR
RUCHI GOUR
Founder & CEO
Founder & CEO
Changa game in a convenient wooden board, or
that vintage model bullock cart, dive in and enjoy
the good ol’ India with our family especially our
children.
Our mission is to encourage global consciousness
in our lifestyles, support local crafts, and most
importantly, find beauty in the
subtleties and nuances of our
own lifestyle and art forms.

What were the constraints you faced at
the time of inception?
Totrainthesmallbusinessownersandcraftswomen
and artisans to learn packaging, logistics and other
business practices to be able to procure and create
a product selection from various regions of the
country...
Tell us about your products.
NUKKAD.org is an Indian e-commerce
website set up to provide an online
platform for Indian handicrafts to offer
products in the category of home décor,
Kitchenutilities as well as Indian Toys
These products are mostly handmade
and all are made by Indian artisans
and small businesses out of wood, clay,
recycled glass, recycled metal, Indian Marble and
wicker/cane.
Nukkad.org brings products like wood being used
in modern-day kitchenware from artisans in Uttar
Pradesh, wicker and cane baskets from Kashmir
and Agartala; wooden décor crafts from regions of
Madhya Pradesh, Rajasthan and Gujarat which
appeal to the urban crowd for home décor
as well as utility, metal handicrafts which
are made in India, even something like
as well as handmade wooden toys.
Some toys will definitely ring a bell
to your childhood nostalgia. We
also bring forth Indian Makhrana
marble products both in-home
utility areas as well as décor from
a small town of Rajasthan called
Makhrana
 Covid situations further made all these
interactions possible only via phone calls
versus an in-person visit and training
 Putting out a message about the products
and the brands also by optimising
resources under constraint.
 Further, website creation and management
were also handled in-house by limited
team size. But all these constraints were
handled head-on

What do you feel are the three most
essential qualities for a retail associate
to possess?
 Customer Obsession
 Quality products
 Be honest to your mission – in our case, bringing
Indian handicraft in décor, utility and toy
products to the forefront of modern relevance.
We are here to set up a business, with a purpose
at the core of it.
Can you mention any examples of
online retail companies that inspire you
and why?

Swiggy: - for the convivence it brings to the
customers as well as the great execution that
created trust
 Myntra: - Quality products with great at-home
shopping convenience. Customer-friendly
policies of return and refund
 Amazon: -Because of their customer obsession,
quality products and great delivery experience
Can you please brief us about your team
and its strength?
About the founder and CEO
NUKKAD.org is founded by Ruchi Gour. She is a
May 2009 batch Chartered Accountant and has
worked in her employment career with topmost
National and Multinational Companies Viz. ITC
Ltd,AsianPaints,CloudtailIndiaPvtLtd
as well as been part of an
evolving organisation
- Myntra designs Pt.
Ltd, Swiggy and
Dream 11
She started
NUKKAD.org
to set up an entity that
is also a purpose-
driven business.
Not only the
unique, varied and
contemporary Indian handicrafts and toys deserve
the appreciation and acceptance within our country
and the world at large it has the potential to be a
successful commercial and social success story.
India is a land of varied culture, art forms and
amazing stories behind it. These days consumers
prefer decorating their home and utility items
that have a character and substance yet Indian
handicraftslack due to the absence of platforms to
reach its audience who truly cherish the pieces and
take pride in the Indian story of its origin.
This entity is set up to provide convenience in
buying such handicrafts online but also support the
interest of our local artisans and overall pride in
Indian handicrafts and toys.
How do you make sales and promote a
high-value average transaction?
Our digital marketing efforts and word of mouth
for our fabulous collections get customers to our
site which leads to sales. Also, since the collection
in various categories compliments a variety of home
needs and also toys for gifting, we have seen our
AOV being higher of Rs 2500/-
What is your strategy to reach new
industries and new customers?
Digital marketing, Google ads, YouTube
commercials and more importantly word of mouth
reference by our existing customers
Whatisyourproudestprofessionalaccomplishment?
Receivedhuge appreciation for our
collection and some international
interest too. Work is in
progress in that arena too
currently.
What are your
upcoming projects?
Inspired by the Gondwana
tribal community of Madhya
Pradesh of India. We are about
to launch a unique handicraft
piece called the Anti clock. This is

a wall clock which is used and originates from our
Gondwana community’s age-old belief of why the
movement of wall clock should be Anti clockwise
to be correct (when compared to our contemporary
wall clocks movement considered as clockwise)
In modern times, this timepiece will be a great
conversation piece in our home decor, a unique
gifting item for friends and families and a bit of a
brain teaser (yes, it takes time to get used to seeing
time in this unique clock – where the not only the
hand move anti-clockwise but also the digits are
reverse)
We have specially handcrafted this clock in a modern
avatar with sagwan wooden frame while we bring
back the spotlight to the story backing the beliefs of
this tribal Gondwana community. Which feels that
the correct and more auspicious movement of the
clock should be anti-clock actually?
We leave this announcement right here and hope
the readers will google more about this community
to learn about them as we launch this India inspired
modern handcrafted timepiece with a twist and a
story. Also, a reminder of how varied and unique
stories are around in our land transformed into
ways of living and believing…
“We continue to add a lot of selection
of quality products across the regions
and categories.”
Details of the company
▶ Year of Founding: the Year 2020
▶ Funding Information: Self-
funded
▶ Founding Members: Founder
and CEO – Ruchi Gour
▶ Office Locations: Dewas in
Madhya Pradesh
▶ Company Strength: 3 members
and few consulting firms for
marketing and Accounts
▶ Website: www.nukkad.org
Handicrafts are a reflection of the
cultural Inventory of the ethnic
people who make them. “Art is not a
handicraft. It is the transmission of
feeling the artist has experienced”
- Leo Tolstoy

FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10
ABOUT US
Fresh Vatika Is Playground For Fresh Vegetables,
Fruits And Other Edible Products. We reach out to
farmers and manufacturing sources to help them
deliver freshest produce to your doorsteps.
1. Fresh produce: For orders received before 7 p.m.
each day, we buy farm fresh fruit and deliver it
the next day. Our farmer associates ensure that
the harvest is carried out in accordance with the
directives we give them. These chemical-free
fruits and veggies are the healthiest to consume.
2.
Maintaining Hygiene: Fresh Vatika ensures
that its delivery process goes through extreme
scrutiny so that cleanliness and hygiene are
maintained at every point. Trained employees
make sure using crates and packaging for
hygienically safe delivery of your order. Proper
sanitization, use of gloves, masks, etc., avoid any
contamination of any sort.
3.
Environment-friendly Approach: Our
packaging is safe and takes care of all norms to
make sure our dealings contribute positively
to the environment. There is no trace of plastic
in our packaging for fruits and vegetables,
allowing you to receive products in an eco-
friendly manner. So you become a contributor
to the environment too when you order from
us-a noble approach to shop your home needs.
DELIVERY
• Delivery
1. Orders placed between 7 AM to 10 AM and
4PM to 7PM IST will be delivered on the next
day.
2. We deliver all 7 days in a week.
• Other Delivery Conditions
1. You must be present to receive the delivery
during the delivery time slot which you specify.
2. Delivery is not executed during first attempt
if in the event that, No one is at home, Wrong
Address or insufficient address, Premises
Locked, or refusal to accept, Wrong Mobile or
Landline Number, no reply, not reachable, Then
the customer shall still be charged for the order.
3. Therefore, refunds, discounts, cancellations and
re-delivery would not be applicable in such a
Fresh Vatika
Receive Your Products In An Eco-Friendly Manner
18 APRIL 2021 SwiftNLift

case. In case of Natural calamities like Earthquake, / heavy rains / Emergency Strikes / Curfew or any
other anti-social event, we reserve the right to reschedule the delivery to the next most probable date.
CANCEL & RETURN POLICY
1. Cancellation by Site / Customer: You as a customer can cancel your order anytime up to the cut-
off time of the slot for which you have placed an order by calling our customer service. In such a
case we will Credit your wallet against any payments already made
by you for the order. If we suspect any fraudulent transaction
by any customer or any transaction which defies the terms
& conditions of using the website, we at our sole discretion
could cancel such orders. We will maintain a negative list of
all fraudulent transactions and customers and would deny
access to them or cancel any orders placed by them.
2. Return & Refunds: We have a “no questions asked return
policy” which entitles all our Delivery Ambassadors to
return the product at the time of delivery if
due to any reason they are not satisfied
with the quality or freshness of
the product. We will take the
returned product back with
us and issue a credit note
for the value of the return
products which will be credited
to your account on the Site. This can
be used to pay your subsequent shopping
bills. Refund will be processed through
same online mode within 7 working days.
With reference from: https://www.freshvatika.com/
19
APRIL 2021 SwiftNLift

A
pexmart was formed by persons who were
among the first in India to introduce the notion
ofassisteddigitalservicesandonlinepurchasing.
Poor infrastructure, a lack of awareness, and a lack of
trust are the most significant barriers to enterprises
reaching a major portion of their potential customers
solely over the internet. As a result, just 10% of the
population shops online. Apexmart intends to address
this problem by connecting consumer brands with these
underserved customers through their network of last-
mile phygital (physical Plus digital) retailers.
Apexmart is
a network of aspiring entrepreneurs from throughout
India who are working to transform the world one
franchised store at a time. Apexmart digital stores serve
as a one-stop shop for all of the digital items
and services that every consumer requires.
We make it possible for rural consumers
to do digital transactions.
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10
Apexmart
Better Prices And Access To A Large Variety
Of Quality Products

Apexmart’s vision is to develop the largest network of
such phygital stores in India to help customers enjoy
the benefits of online shopping such as better prices
and access to a large variety of quality products, while
simultaneously have an experience of shopping at
a physical store where they can touch-and-feel the
products and take the help of store owners in making an
informed decision before buying a product.
Our Vision
We want to be the best in providing and reaching rural
India with our digital services. Apexmart aims to be
the digital touchpoint for rural India by enabling them
to access technology while focusing on connecting
E-commerce giants with consumers.
With reference from: http://apexmart.in/
21

About us
Cake2homes an online cake and flower biggest bakery
portal delivering their stunning services all over India
by having great connectivity of strong network across
different cities. We are basically focused on ‘How to
rejoice a celebration and make it magnificent’. Our
goal is to bridge the gap between family
members, friends or relatives through
our mouthwatering cakes and fresh
flowers.
Our motto is-
“Only when you
dream it, YOU CAN
DO IT.”
We recognise the
importance of
relationships, which
is why we are here to
meet your demands and
make your friendships,
relatives, and
intimate ties even
more charming.
Cake2homes will
make any occasion
soul-stirring
and love-filled
while creating
a memorable
m o m e n t
for them, whether it’s a birthday, wedding, festival,
Christmas, anniversaries, or baby showers.
Variety of Cakes
Black forest cake, chocolate chips cake, Choco vanilla
cake, chocolate truffle cake, butterscotch cake, mixed
fruit cake, pineapple cake, Oreo crunch cake, strawberry
cake, blueberry cake, red velvet with chocolate twist
cake, almond cake, vanilla cake, carrot walnut cake,
Choco-walnut exquisite cake, plum cake, Nutella cake,
moustache cake, and many other cake flavours are
available.
Cake2homes offers a wide range of eggless cakes of
amazing quality that you won’t find anywhere else,
leaving you spellbound. The taste of eggless cakes is
identical to that of egg cakes, so there’s no need to be
concerned.
Variety Of Flowers
We also provide our customers with the finest selection
of fresh flowers, including red roses, orchids, gerberas,
carnations, lilies, purple flowers, red flowers, white
flowers, mixed flowers, and more. You can also choose
your flowers based on the occasion, such as anniversary,
birthday, and cheer up, congratulations, get well soon,
I’m sorry, love and affection, and newborn.
Order your favourite flowers now and enjoy the aroma
by visiting cake2homes.com and giving a memorable
gift to your loved ones.
Cake2homes
Order Your Favorites Now And Feel The Happiness
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

Flower Combo Options
Cake2homes also offers floral arrangements such as
6 pink roses and chocolate cake, 10 mixed roses and
chocolate cake, 10 red roses and black forest cake, and
so on. Authentic soul mate, Red rose with cake, 10 pink
roses and pineapple cake, 10 mix roses and pineapple
cake Colorful love hamper, Cute love stuff, Blissful gift
combo 12 pink roses and Ferrero rochers, royal red love,
sweet melody, sweet devotion flowers and chocolates,
love messenger, rocher love hamper, fancy love, feel my
love, endearingly yours, sweet melody, and many other
options are available.
Placinganorderforacake,flowers,orgiftonourwebsite
provides you with a sense of calm, and we guarantee
that our services will exceed your expectations. You can
also select a certain date and hour when you wish to
give your loved ones the cakes and flowers with joy and
gladness.
Express Delivery Service
We provide our customers with faster delivery of cakes,
flowers, and gifts. Our delivery procedure is completely
hassle-free, saving you time and putting a lovely smile
on your face. Regardless of where you are located,
whetheritisMumbai,Ahmedabad,Hyderabad,Kolkata,
Bangalore, Pune, Delhi, or another city, our delivery
staff will make every attempt to reach you within the
specified time limit.
Not only that, but Cake2homes also offers midnight
delivery choices to add an extra dose of fondness to
your relationships, and we all know that surprised your
loved ones is a fully satisfying feeling that will never be
forgotten.
Easy and Secure Payment System
On Cake2homes.com, the payment mechanism is
completely transparent and secure. As a result, you don’t
have to be concerned about anything. You simply need
to sit in the comfort of your own home and make an
order for cakes, flowers, or gifts to be delivered online.
Once you’ve placed an order on our website, there will
be no follow-ups, calls, or emails. The entire procedure
will be greatly simplified. All you need is a reliable
internet connection.
Why should one prefer us?
The consumer, we feel, is the reason for our existence
and the only way to ensure our future. Everything we do
must always and consistently delight our customers. We
feel that there can be no faith or future without respect
for all of our clients. We recognise that different points
of view exist, but we must always treat each other with
respect. We will achieve more together, regardless of
individual strength. We put the team’s success ahead of
our own and commit to improving its capabilities. We
have faith in each other to fulfill our responsibilities.
With reference from: https://cake2homes.com/
Hemin Shah
CEO & Founder
23

Starting A Retail
W
hen starting a retail business, each of
these 11 procedures should be carefully
reviewed and fulfilled, as several are
truly federal and state legal requirements.
1. Create a Business Plan
Making a business plan is one of the first things
everyone who wants to start a company should do.
This is the document that outlines every facet of
your business, including what you’ll sell, how your
firm will be established, who your target market is,
and your financial information.
Developing a business plan is critical because it
gives you (and your partners) with a thorough
perspective of your company at once, allowing you
to quickly identify what will and will not work,
as well as what has to be changed. Your business
strategy should be brief, yet comprehensive and
useful. It’s also crucial to keep in mind that this
is a dynamic document, which means you can
make modifications as you implement different
components of your strategy.
2. Choose Your Legal Structure
You must choose a legal structure when launching
a retail firm. The Internal Revenue Service (IRS)
recognises legal formations and determines which
income tax forms you must complete and submit

for your firm. For your consideration, below are
five common corporate legal structures:
• Sole Proprietorship
• Corporation (C Corp)
• S Corporation (S Corp)
• Partnership (LP and LLP)
• Limited Liability Corporation (LLC)
3. Name Your Business
Your company’s name should be memorable, easy
to say and repeat, original, and meaningful. This
manner, you can be confident that it will resonate
with and be remembered by your customers.
You could also check the internet to make sure
it hasn’t been used before. You can search the
database for a trademark to double-check that your
name hasn’t already been taken. If you’re starting a
C Corp or an LLC, check your Secretary of State’s
website to make sure the name you choose hasn’t
previously been taken.
4. File for an Employer Identification
Number
When you first establish your firm, you’ll
almost certainly need to apply for an Employer
Identification Number (EIN), commonly known
as a Federal Tax Identification Number. This is an
IRS-issued identity that practically every business
in the United States and its territories must have.
Your EIN will be used by your company to submit
income tax activity.
5. Understand Other Retail Business
Laws
Understanding all additional retail company rules
at both the state and federal levels is the final legal
step you must take to set up your business. We’ve
gone through a lot of the tax information you’ll
need to know, as well as how to properly name
and trademark your company and apply for an
EIN. But, before you start your retail store, you’ll
want to be sure you’ve taken care of all other legal
problems.
The best thing you can do is engage a lawyer or
consultant to guide you through the process, or at
25

the very least get you started. You don’t want to put
in all that effort to start your retail business only to
end up in legal problems. A lawyer or consultant
can help you think about and comprehend all of
the laws and regulations that apply to your retail
business.
6. Pick a Location and Make Your Store
Attractive
The location and appearance of your store are
crucial. This is how you’ll ensure you have the
foot traffic and visibility you need to get and keep
a steady stream of consumers. It’s also how you’ll
entice customers into your store.
If you opt to go with commercial space for your
retail shop — which is a structure designed for
stores or enterprises to conduct business and earn
a profit — be sure it’s in a good location by talking
to other businesses nearby. You can also conduct
an informal foot traffic analysis by hanging out in
the area and observing the amount of people that
shop there as well as the types of customers to see
whether they match your buyer profiles.
Everything your consumers see and experience
should feel and appear professional, clean, and
beautiful, from the way your goods is displayed
to your choice of cashier counter to your window
displays. Customers will want to come into your
store and do business with you in this manner.
Visual merchandising techniques may help you
design your store in a well-organized, well-lit,
and on-brand manner, making it appear fantastic
and feel inviting. You can also engage a consultant
to come in and assist you in designing a visually
appealing plan for your store.
7. Find Your Inventory
It’s critical to find the correct goods to sell. You
need to give your consumers a reason to come
to your business by offering them unique things
that they won’t find anywhere else, especially now
that internet shopping is so popular because of its
convenience. To get you started, go to fairs, trade
exhibits, and festivals to look for one-of-a-kind
things and unique pieces.
Here are a couple more things to think about
when trying to determine how you’ll source your
business’ inventory:
• Current Trends: To determine the type
of merchandise you should sell, keep up with
current trends in your retail niche (clothing,
jewellery, accessories, etc.). You may decide the
optimal inventory for your brand and buyer
personas through social media, retail blogs, and
publications, as well as just studying about what’s
working in other retail stores comparable to yours.
• Supplier: Consider whether you want to
purchase your goods from a manufacturer, a single
maker, or a wholesaler.
• Working with a manufacturer gives you
a lot of flexibility because they can assist you in
developing things that don’t exist yet. Although
you have complete control over the design, quality,
and appearance of the product you create, working
with a manufacturer can be costly and time-
consuming.
• Individual makers are those who produce
one-of-a-kind items. Someone in town, for
example, who knits scarves and hats and sells them
to you to sell in your business, is one example of
this. This is a fantastic method to ensure that your
shop has a one-of-a-kind item. It also means you’ll
have to put in the effort to identify skilled artisans
who can produce high-quality things that are on-
brand and appealing to your buyer profiles.
• If you want to offer things that are already
being sold by other stores and online merchants
in your store, wholesalers are a terrific alternative.
You’ll get wholesale things directly from the
manufacturer for a reduced price, but you’ll have
less control over your profit margins because the
wholesaler will.
8. Create Store Policies and Procedures
If you want to keep your retail business in order,
you’ll need to create store policies and procedures
for your customers and employees. Your return and
exchange policies, as well as whether or not you
want to allow pets in your store, are examples of
policies and procedures between your business and
customers. Dress code and schedule expectations
are examples of policies and procedures between
your company and its employees.

9. Develop a Customer Service Plan
When you’re establishing a retail firm, you’ll want
to consider how you’ll build a customer service
strategy. Customer service refers to how you assist
customers in resolving issues, teaching them how
to utilise your products, and responding to their
questions. Your customer service strategy outlines
how you’ll do this. Work in customer service
is proactive. To put it another way, the goal of
creating a customer service plan and procedures
is to address your customer’s problem before they
even realise they have one.
10. Recruit a Team of Employees
It would be impossible to expand your retail firm
without hiring some new employees. You may start
off as your single employee, but as your company
grows, you’ll most likely need some help. You can
choose the most significant attributes to seek for
in candidates, whether they are personality traits,
prior retail experience, or cultural fit. After that,
you can choose and adapt specific retail interview
questions to assist you limit down your candidate
pool.
11. Host a Grand Opening
You may decide to hold a grand opening for
your retail establishment. This is the day your
company officially opens for business. To entice
new consumers, grand openings may include
celebration beverages, food, and sale products.
Youmayhaveasoftlaunch,orsoftopening,foryour
business prior to your big opening. When you, the
business owner, invite a small number of people
to your store for a soft launch, you are effectively
testing everything. These events are a great way to
make sure everything is in working order before
your grand opening, which means this is your last
chance to make sure your customers love your
inventory, your store is appealing to your guests,
and everything in your store, including your POS
system, is in working order.
Source: Blog Hubspot
27

Globalfair
Trustworthy Supply With Higher Efficiency
And Transparency
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

G
lobalFair is an experienced sourcing company
connecting businesses from all over the world to
quality goods at guaranteed best rates. A strong
andexperiencedteamwithprocurementexperiencewith
market leaders like P&G and Samsung, we act as your
representative in India, working directly with factories
to get you top quality at the guaranteed best price.
By owning the end-to-end process and ensuring
adherence to quality and timely delivery of goods, we
are changing the international import journey for a
customer.
Highly Technology-Driven
To ensure that procurement for innovation becomes
normal at GlobalFair, we use in-house designed PLM
software. GlobalFair considers FOUR major forces that
will move procurement technology further in the future.
Procurement as A Platform: The entire procurement
process is automated by a platform that allows users to
track orders in real time.
Latest Innovation Manufacturing: Breton technology for
Quartz with >75 percent glossy ratio even on borders;
use of world’s most advanced technological machinery
Real-Time Tracking Updates: Real-time information to
bring our buyers closer to a dependable supply in India
that is more efficient and transparent.
No Asterisk Marked Pricing: Standardized upfront
pricing for each SKU, as well as logistical expenses for
delivery of the load to the customer’s warehouse at their
doorstep
With reference from: https://www.myglobalfair.com/
29

ABOUT US
At Om Farm Fresh, our vision is to supply every one of
our customers with the freshest, highest quality fruits.
We aim to source products direct from farms and used
the least fertilizer & pesticides. Our focus is on naturally
ripped fruits. So everyone has a taste of purity—and the
exotic natural flavours they may have never tried—all
with nature’s freshness.
Add to that our commitment to provide fresh fruits
to our consumers at a price that is as wonderful as the
flavour. We accomplish our high standards by carefully
selecting farmers and partner suppliers who share our
commitment to using as few pesticides as possible.
A specialised and ultra-efficient logistics system, as
well as a brand new, state-of-the-art storage facility,
demonstrate our commitment to fast, fresh delivery.
To preserve the freshness and hygiene of the fruits, we
avoid the middle man and wholesale fruit mandis.
Om Farm Fresh
Taste Of Purity.
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

CORE VALUES
Customer pleasure, we believe, begins with the
earth: the soil from which the farmer generates
excellent brands and great products that are
essential to our way of doing business.
We feel that integrity, trustworthiness, and
honesty are fundamental to who we are as a
company, thus we ensure that Om Farm Fresh
collaborates with our farmers and suppliers at
every stage of the process. We demand that all
growers benefit from ‘Fair Trade’ ideals and
ethical business methods.
We also require that the products we accept,
as well as their transportation to supermarket
shelves and your customers’ tables, meet the
strictest ethical and quality requirements.
Our reputation has been built on our
determination to get things right and our
refusal to compromise on quality.
With reference from:
http://omfarmfresh.com/
31

Embark Products
Honesty, Loyalty, Openness And Fairness In Business Deals
W
e Are Embark Products– “believe in
care”. Humans and the environment are
importanttous.Forus,businessisabout
people’s happiness when they are satisfied with
product services and quality, not about generating
money. We founded our company to deal with
the 2020 Pandemic, and our commitment to
honesty, loyalty, openness, and fairness in business
transactions has positioned us as a reliable long-
term partner of our consumers.
Our goal is to make the world a healthier and
cleaner place to live. Embark Products’ core
strengths include corporate transparency, value
for money, quality products, use of cutting-edge
technology, affiliation with numerous institutes,
strong service, and customer sensitivity.
Embark Products has a high level of diagnostic
ability when it comes to pandemic issues. We
have the ability to trade in bespoke solutions
using cutting-edge products and services. We are
especially concerned about issues of quality and
the environment.
Mission
To become the world’s top source of safe,
dependable, and cheap sanitization goods and
medical devices.
We want to form strong and dependable
relationships with our retail and corporate
customers by catering to their individual
disinfection, hygiene, and sanitization needs, all
while improving our offers and services.
Vision
By using technologies and innovation to promote
development and operational excellence, we
want to ensure a safe, healthy, and sustainable
environment for future generations.
Success
Strongteamwork,ongoingR&D,andthededication
and devotion of each and every member of the
Embark Goods family to produce exceptional
quality and reliable products & services to the
total satisfaction of all our customers account for a
large part of our success.
https://embarkproducts.in/
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

What Resources and
What Resources and
Softwares Are Needed
Softwares Are Needed
By Every Retail Business
By Every Retail Business
T
he resources and applications listed below
are commonly utilised by retail businesses.
As you begin to design your business,
you may realise that you’ll require additional
instruments, depending on the type of retail store
you’re starting. The following list will get you
started, but it will almost certainly need to be
tweaked to fit your store’s needs.
1. POS System
One of the most important tools you’ll need to run
your retail business is a point of sales system or
POS.
A
POS system is software that enables you to handle
customer checkouts and take a variety of payment
methods, including cash, credit cards, and mobile
payments. Receipts are printed, inventory barcodes
are scanned, and cash is stored using the software.
There are a variety of retail-focused point-of-sale
systems to pick from to help you manage all of
your customer transactions, which we’ll go over
in more detail later. Keeping track of all of your
sales and payments without a POS system would
be extremely time-consuming and complicated.
Here are a few retail POS systems to get you started
in your search:
• Square Point of Sale
• Shopify
• Vend
• Clover
• ShopKeep
For your retail firm, you may also require
inventory management software. This will
keep track of all information about your
inventory so you can figure out which
things need to be replenished and how
often. Many POS systems, like the five we
just mentioned, now include inventory
management systems, so you won’t have
to worry about selecting software.
2. Stock Keeping Units
To keep track of all of their inventory,
most retail businesses use a stock-
keeping unit, or SKU, system. An
SKU is a set of numbers and letters
that is used to identify and categorise
each item in your inventory by

attributes such as size, colour, and brand. It is often seen next to the item’s barcode. POS systems with
inventory management capabilities also contain SKU creation features, so you don’t have to come up
with your own SKU.
3. Retail Blogs
Every entrepreneur requires motivation from time to time. Retail blogs are a terrific way to stay up to date
on the newest retail trends and find out what works and what doesn’t for other firms in your industry.
Growth, industry changes, new software, and in-store vs. online business are among the themes covered
by retail blogs like The Retail Doctor and Medallion Retail.
4. Employee Scheduling Software
You’llalmostcertainlyfindyourselfexpandingyourcrewasyourretailfirmexpands.Employeescheduling
software like Ximble or TSheets, which allows you to manage and update your business schedule so your
staff know exactly when to show up for work, makes managing any number of employees — and their
schedules — a breeze.
Source: Blog Hubspot
35

Eleclix Electrical
Renowned National And International Brands
Rohit Ranka
CEO & Co-Founder
About Us
We are who we are because of our customers.
We’re here to make certain you have everything
you require for your electrical requirements.
Our network can deliver to your job site and has
product on hand when you require it. We are
a seasoned team that works together to ensure
your success on a daily basis.
Eleclix Electrical is your one-stop shop for
everything electrical. We’re committed to
providingyouwiththehighestqualityElectricals
and Electronics, with a focus on Service, Brand,
Quality, and Competitive Pricing. With over
7000 goods, Eleclix Electrical is one of India’s
major electrical distributors. All of India is
covered by our network. Offline and online, we
will serve customers across India.
The headquarters of Eleclix Electrical LLP are in
Secunderabad, Telangana. Eleclix Electrical LLP
can give you the world’s top electrical items at
the most cheap costs because our founders have
a great passion for electrical products and over
15 years of personal expertise. Eleclix Electrical
presently represents a number of well-known
national and worldwide companies in the
areas of wires and cables, transformers, towers
and conductors, motors, switchgears, lighting,
jointing kits, modular switches, and fans and
water heaters. We are glad to announce that
we are electrical goods distributors/dealers for
nearly every section of the power supply chain,
from generation to transmission to distribution,
and finally to consumption. We intend to adapt
to new distribution tactics in the future while
maintaining our commitment to excellence.
https://eleclix.com/

FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10
37

Yayy!
Naturals
The product come to your
expectations.
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

Yayy! Naturals is an initiative to
offer youth a plethora of natural
haircareandbeautyproducts.By
eliminating the harsh chemicals,
higher price range, and every
possibility of premature hair
falling and greying threats- our
product range is created.
Everyone, especially the youth, is
concerned about the threat of UV
radiation from the sun and rising
pollution levels in the sky. As a result,
our experts are emphasising the use of
natural components in the creation of
innovative hair care products.
Natural healing agents in the form of
herbs and minerals have been given to the
world by Mother Nature. We’ve successfully
investigated and discovered the best natural
components for our anti-dandruff shampoo,
Scalp Defense Shampoo, Spa shampoo
range, and more.
Yayy! Naturals promises a 100 percent
natural hair care product that is appropriate
for teenagers to young adults looking for
the best prevention against becoming bald
too soon, especially if the threat runs in
the family! Hair greying at an inopportune
time is a nightmare for today’s young.
The increasing pressure to achieve work
deadlines or compete in school has pushed
them to a point where many of them are
experiencing premature ageing. De-stress by
getting enough sleep and using natural hair
products.
Yayy! Millennials are adored by naturals.
Generation Z isn’t only a smartphone and
technology generation; they’re also beauty
aware in their own right. To prevent the
negative consequences, their growing
preference for natural personal care products
over chemicals is quite understandable.
We at Yayy! Naturals are firm believers in
inner brightness and youth’s natural glow.
That is why, by removing any “non-youth
vibes,” we are proud to present the millennial
with our natural hair products.
Restore your young mind, body, and soul at
Yayy! Naturals!
https://www.yayynaturals.com/
Ashutosh Singh
CEO & Co-Founder
39

Linevan
Staples Sourced Directly From Fmcg Corporations,
Staples Sourced Directly From Fmcg Corporations,
Farmers And Agriculturalists.
Farmers And Agriculturalists.
FASTEST GROWING
RETAIL STARTUPS
IN 2021
TOP 10

L
ineVan is a customer-centric ecosystem that serves
rural shopkeepers and businesses.
We’ve created a hyper-local delivery network that
delivers high-quality products and critical services to
the heart of the rural market – ordinary Kirana stores.
We’re levelling the playing field by providing community
influencers with never-before-seen items and all the
benefits of a well-organized supply chain network. This
puts us right in the middle of the action and gives us
a unique vantage point from which to learn about
consumer wants. Based on data obtained from arguably
the last virgin market place on the world, we may
introduce suitable products to certain demographics.
We buy branded products and essentials directly from
manufacturers, farmers, and agriculturalists, and
distribute them to rural small businesses. We can give
our customers the unfair advantage of restocking their
stores in one simple order because we are a one-stop
shop for all goods. It also allows them to more effectively
arrange their orders and inventory.
Rural India is an entirely untapped market
LineVan is building a one-of-a-kind supply chain
network that will provide precise insights into rural
consumer behaviour. With us, you gain an unfair
advantage in terms of access to the rural customer, who
is part of a market that is mostly unaffected by corporate
marketing strategies. Products that have previously
failed to reach or prosper in the rural market can now be
reintroduced using clear demand data and the trusted
face of LineVan. As a result, your products will have the
best chance of succeeding in the market.
We at LineVan think that we are creating a long-term
ecosystem that can only survive if the players in it work
together to bring value to each other. That’s the way we
operate.
Our procurement focuses mostly on completed items
such as Fast Moving Consumer Goods (FMCG) and
staples that are sourced directly from FMCG businesses,
farmers, and agriculturalists.
Our dispatch centres and shops provide the Hub and its
executives with all of the data on demand, market range,
and customer behaviour.
The shopkeepers never have to shutter their doors or go
out of their way to buy and carry supplies. They get it
delivered right to their door.
The rural consumer now has the option of purchasing
higher-quality products from the neighbourhood store.
With reference from: https://www.linevan.com/
Aanand Lakshmi Ratan
Founder & CEO
41

E
very retail firm should have a retail marketing
strategy, which will function as the marketing
planforyourcompany’spromotion.It’llbehow
you spread the word about your company and grow
your client and promoter base. When establishing
your retail marketing plan, follow these six steps.
1. Define your positioning.
A crucial aspect of your marketing approach is
defining your positioning. That’s because your retail
business’s positioning is what distinguishes it from
the competition. Consider what makes your company
distinct, and then use those elements to build your
positioning. This could be where or how you get
your merchandise, how you display everything in
your business, or your flawless end-to-end customer
service experience.
2. Define your audience.
You should be able to obtain a clearer understanding
of the audience you’re aiming for once you’ve defined
yourpositioning.Considerthekindofcustomerswho
would benefit from your positioning, the products
you sell, and the way you market them. You’ll be able
to establish buyer personas to assist you develop a
steady consumer base and understand their desires
and needs if you properly define your audience.
3. Create your mission statement.
Your mission statement is an important component
of both your retail marketing strategy and your whole
organisation. It’s a formal written statement that
outlines your company’s goals and values – in other
words, it defines why your company exists, what it
What Is The Best Way
To Create A Retail
Marketing Strategy?

does for its customers, and how
it differentiates from competitors.
Your mission statement is a source
ofguidanceandmotivationforyou
and your staff, as well as a source of
information for your consumers
who want to understand more
about who you are as a company
and brand. If you’re having trouble
imagining what yours should say,
you may always look at mission
statement examples from other
businesses for inspiration.
The specifics of your mission
statement may change as your
firm evolves and grows. That’s
fine; your mission statement is a
living document, which means it
can (and should) be amended as
needed over time.
4. Decide on your
branding.
The branding of your retail firm
should be a blend of your target
demographic and goal statement.
That is, you should consider what
style of branding will appeal to
your target audience and how
it will assist you represent and
describe your company’s goals and
values.
You should research your
competitors’ branding to ensure
that yours stands out and appears
distinct to your customers.
Finally, make sure your branding
is distinctive – you want people
to recognise your marketing
everywhere they see it.
5. Think about your
content marketing
strategy.
A content marketing strategy is
an important part of a successful
retail marketing strategy. This
includes textual and graphic
material that you develop for your
retail business. A well-thought-
out content marketing strategy
will aid in the development of a
strong online presence and the
promotion of your company.
Social media, for example, is a
frequent approach to develop an
online presence through content
marketing. You may use social
media marketing to advertise your
brand on platforms like Instagram
and Facebook. You’ll want to plan
and schedule all of that excellent
material you’ve just written once
you’ve determined the various
components of your content
marketing strategy.
• Content marketing schedule
You’ll need to make sure the
content you’ve written is posted,
disseminated, and shared when
you want it to be once you’ve
designed your content marketing
strategy. Make a content marketing
calendar that you and your team
can follow to ensure that all of your
content is released on time. There
are a variety of content marketing
scheduling software choices
available, such as Schedule, that
can assist you with this. You may
alternatively utilise more broader
marketing automation software
like HubSpot or more particular
social media automation tools
like Hootsuite, depending on your
company’s needs. These software
options speed up the scheduling
process, ensure your content is
shared on time and as planned and
allow you to dedicate employees to
certain content.
6. Decide on your budget.
When creating all of these distinct
components of your plan, you’ll
need to set a marketing strategy
budget to work within. Consider
how much money you want to
devote to each of these processes
so that everyone on your team is
aware of the constraints they’ll
face.
Because you’re a small business
with limited resources, you may
find that the amount you can invest
into each of these retail marketing
plan elements is limited when
calculating your budget. That’s
fine and anticipated; just keep in
mind that when your company
expands, you’ll need to increase
your budget.
Consider the following
suggestions from the US Small
Business Administration for
marketing strategy budgets to get
you started: Spend 7-8 percent of
your gross revenue on marketing
and advertising if your sales are
less than $5 million per year and
your net profit margin is 10-12
percent.
Source: Google
43

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