DETERMINING YOUR EVENT GOAL
What is the primary objective of your event?
The number of animals placed in homes is most important
Getting your name out there to a community who isn’t
connected to you yet is most important
Dollars raised to continue your efforts is most important
TYPES OF FUNDRAISING
Planned by another organization or business
Proceeds given to your organization
Less planning involved (for you)
Easy way to get started with events
Less control over vision and logistics
Could require a lot of micro-management if not streamlined
TYPES OF FUNDRAISING
Planned by your organization
Full control over vision and logistics
Support from friends of your organization
Can be branded and recurring
Will get bigger/better every year!
Monitor return on investment
COMMUNITY EVENTS PROGRAM
Determine what you can offer the host
Marketing – quantify how many people you can reach
Adoptable animals at the event (when feasible)
Utilize personal connections
Ask business owners to be included in upcoming
Identify businesses that have done fundraisers for
Ex: Monthly charity happy hours, “Dine & Donate”
fundraisers at restaurants
COMMUNITY EVENTS: LOGISTICS
Establish fundraising opportunities
Donation jars, ticket sales, etc.
Make suggestions as needed
Determine your role day-of the event
Bring adoptable animals?
Protect your group from any losses
Create an agreement
STREAMLINING YOUR COMMUNITY
Eliminating the “back and forth”
Share a “Start Up Guide”
Most needed items
List what you can offer up front
Once agreement is signed
Schedule marketing needs
Follow up as event gets closer
Set expectations before the day of the event!
You can’t be at every event
Create a team
Key talking points
Buddy system until volunteers comfortable solo
Get feedback after event
Separate dog handling volunteers
Establish clear vision and goal
What will happen at the event?
Plan activities to draw people in
Food, drinks, music, games, prizes, etc.
How many people do you want to attend?
How much money do you want to raise?
Evaluate return on investment
Form a planning committee
Finding the “doers”
SIGNATURE EVENTS: LOGISTICS
High traffic area
Venue willing to donate space and/or help raise funds
Keep expenses low, get supplies donated
Community event calendars
Newspapers, community websites
Volunteers, fosters, followers
Word of mouth
Encourage partners, volunteers to share event
AT YOUR EVENT
Provide handouts, business cards, signage
Donation jars – front and center
Multiple at event if possible
Succinct, clear points (elevator speech)
Key statistics, stories, examples
Ex: how many lives your organization has saved,
heartwarming stories, etc.
Ask directly for donations
Every little bit help
Examples of how money is spent
Banner or signage
Pack an event bag
Handouts and business cards
Misc. pens, tape, scissors, etc.
Laptop or iPad
Outdoor pop-up tent
Determine whether animals are appropriate
Choosing signature events
Keep these high priority all year
Recurring community events
Find top events of the year, invite them back!
Ethics & guidelines
Look at other groups and what they are doing