Plant the Right Seeds: Marketing on a Small Budget<br />Change is the law of life. And those who look only to the past or ...
Social Media…<br />How will you make your garden grow?<br />
What’s your Goal?<br />
Where should I plant my seeds?<br />
Linked In: The possibilities are endless <br /><ul><li>Growing Awareness
Expanding your network
Recruit donors, volunteers etc.
Point them towards your SM efforts
Set Targeted Ads</li></li></ul><li>Facebook: Target you Market<br /><ul><li>Create a Fan Page
Start a Cause
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Plant The Right Seeds

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Not-for-Profit Organizations often have small budgets for marketing and awareness campaigns. Utilizing social media tactics can help them reach exponential amounts of people and grow awareness for their organization.

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Plant The Right Seeds

  1. 1. Plant the Right Seeds: Marketing on a Small Budget<br />Change is the law of life. And those who look only to the past or present are certain to miss the future. <br /> John F. Kennedy<br />
  2. 2. Social Media…<br />How will you make your garden grow?<br />
  3. 3. What’s your Goal?<br />
  4. 4. Where should I plant my seeds?<br />
  5. 5. Linked In: The possibilities are endless <br /><ul><li>Growing Awareness
  6. 6. Expanding your network
  7. 7. Recruit donors, volunteers etc.
  8. 8. Point them towards your SM efforts
  9. 9. Set Targeted Ads</li></li></ul><li>Facebook: Target you Market<br /><ul><li>Create a Fan Page
  10. 10. Start a Cause
  11. 11. Include an online donation area
  12. 12. Create a targeted Ad using demographic and geographic information
  13. 13. Post content, pictures, links to blog, video, events, etc.
  14. 14. Encourage Fans to talk about your organization, share stories.</li></li></ul><li>Blog:Give ‘em a taste of who you are<br />Juicy Stories<br />Conveys your flavor<br />Seeds of info to inspire <br />Core of who you are<br />
  15. 15. Create a Buzz<br />Give them something to:<br />Talk About<br />Share<br />Take With Them<br />Feel a Part Of<br />
  16. 16. Watch it Grow!<br />Plant the seeds<br />Choose SM tools and start listening then participating<br />Watch<br />Monitor your brand. <br />Pollinate<br />Encourage dialog and sharing <br />Repeat for success.<br />You must continually nurture for best results.<br />Feed<br />Contribute Content<br />
  17. 17. Jennifer Hertzig<br />Jennifer.Hertzig@BCGcompany.com<br />(330) 572-8026<br />www.bcgcompany.com<br />

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