Presentation given by Dr. Christine M. Van Winkle at Enter2016, Bilbao, Spain entitled Mobile Device Use at Festivals: The Role of Habit. The purpose of the research is to gain an in-depth understanding of mobile technology adoption / non-adoption in a festival context. This project begins to address how and why festival attendees use / do not use mobile devices at festivals. This presentation is part of a multi-year and multi-city (Edmonton, Winnipeg, Toronto) program of research supported by the Social Sciences and Humanities Research Council of Canada (SSHRC).