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Mobile & Journalism - USC Annenberg Mobile News Week

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Mobile & Journalism - USC Annenberg Mobile News Week

  1. 1. Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /> jasonpdaponte@googlemail.com<br /> @jasondaponte #USCmobile<br /> http://www.entertheswarm.com<br />
  2. 2. @jasondaponte #USCMobile<br />
  3. 3. The Promise:<br />Statistic: There are more of them than there are of us<br />2009: 4.b ACTIVE mobiles<br />2010: 5b ACTIVE mobiles<br />2010: 1b sold <br />2012: 6b ACTIVE predicted<br />(World population = 6.7b people)<br />“Five billion phones means there are more than three times as many phones as personal computers”<br />Ben Wood Analyst,<br />CCS Insight<br />Source: Wireless intelligence<br />
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  5. 5. News is a big part of the space…<br />
  6. 6. … but not a growth area<br />
  7. 7. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” <br />– Eric Schmidt, Google<br />Mobile World Congress, Feb 2011<br />HeathBrandon on Flickr<br />
  8. 8. Definition of mobile:<br />Any interaction with an audience member on a portable device or in a mobile situation<br />
  9. 9. What makes mobile different?<br />Personal<br />Sociable<br />Portable<br />Immediate<br />Location aware<br />CONTEXT<br />
  10. 10. So what is context?<br />
  11. 11. Opportunities for news organizations<br />
  12. 12. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
  13. 13. So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />News & Emergency alerts<br />Non-smartphone audiences<br />
  14. 14. So what is this ‘mobile’ thing anyway?<br />Messaging isn’t just about txt-ing<br />Messaging<br />
  15. 15. Messaging<br />Michael Jackson’s death <br />The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed<br />Users told the story using the rules of social media; verified using professional media<br />http://www.flickr.com/photos/raouldraws/<br />
  16. 16. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
  17. 17. Mobile web<br />
  18. 18. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
  19. 19. Mobile media<br />BBC World Service:<br />Bangladesh Boat Trip<br />
  20. 20. Mobile media<br />Mobile Reporting from Mobile World Congress<br />
  21. 21. Mobile media<br />Long Way Down/Long Way Round<br />
  22. 22. Mobile media<br />
  23. 23. Mobile media<br />
  24. 24. Mobile media<br />BBC: Shoot the Summer<br />The collaborative <br />story of one <br />summer’s festivals<br />Mobile was the tool that let users became participants; story creation was an event of its own<br />
  25. 25. So what is this ‘mobile’ thing anyway?<br />Mobile media<br />Messaging<br />Apps/Widgets<br />Mobile web<br />
  26. 26. Mobile News Gathering – The pros<br />Apps/Widgets<br />
  27. 27. Mobile News Gathering – New entrants<br />Apps/Widgets<br />
  28. 28. Mobile News Gathering – New tools<br />Apps/Widgets<br />Audioboo<br />Kyte – live streaming<br />
  29. 29. Mobile News Gathering – New tools<br />Apps/Widgets<br />Reel Director<br />Splice<br />
  30. 30. Thinking about the future<br />
  31. 31. Thinking about the future<br />CrunchMeme.com<br />
  32. 32. Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /> jasonpdaponte@googlemail.com<br /> @jasondaponte #USCMobile<br /> http://www.entertheswarm.com<br />

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