1. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCmobile http://www.entertheswarm.com

2. @jasondaponte #USCMobile

3. The Promise: Statistic: There are more of them than there are of us 2009: 4.b ACTIVE mobiles 2010: 5b ACTIVE mobiles 2010: 1b sold 2012: 6b ACTIVE predicted (World population = 6.7b people) “Five billion phones means there are more than three times as many phones as personal computers” Ben Wood Analyst, CCS Insight Source: Wireless intelligence

5. News is a big part of the space…

6. … but not a growth area

7. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” – Eric Schmidt, Google Mobile World Congress, Feb 2011 HeathBrandon on Flickr

8. Definition of mobile: Any interaction with an audience member on a portable device or in a mobile situation

9. What makes mobile different? Personal Sociable Portable Immediate Location aware CONTEXT

10. So what is context?

11. Opportunities for news organizations

12. So what is this ‘mobile’ thing anyway? Mobile media Messaging Apps/Widgets Mobile web

13. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging News & Emergency alerts Non-smartphone audiences

14. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging

15. Messaging Michael Jackson’s death The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed Users told the story using the rules of social media; verified using professional media http://www.flickr.com/photos/raouldraws/

16. So what is this ‘mobile’ thing anyway? Mobile media Messaging Apps/Widgets Mobile web

17. Mobile web

18. So what is this ‘mobile’ thing anyway? Mobile media Messaging Apps/Widgets Mobile web

19. Mobile media BBC World Service: Bangladesh Boat Trip

20. Mobile media Mobile Reporting from Mobile World Congress

21. Mobile media Long Way Down/Long Way Round

22. Mobile media

23. Mobile media

24. Mobile media BBC: Shoot the Summer The collaborative story of one summer’s festivals Mobile was the tool that let users became participants; story creation was an event of its own

25. So what is this ‘mobile’ thing anyway? Mobile media Messaging Apps/Widgets Mobile web

26. Mobile News Gathering – The pros Apps/Widgets

27. Mobile News Gathering – New entrants Apps/Widgets

28. Mobile News Gathering – New tools Apps/Widgets Audioboo Kyte – live streaming

29. Mobile News Gathering – New tools Apps/Widgets Reel Director Splice

30. Thinking about the future

31. Thinking about the future CrunchMeme.com

32. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCMobile http://www.entertheswarm.com