Enter2016: Mobile Device Use at Festivals: The Role of Habit
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Presentation given by Dr. Christine M. Van Winkle at Enter2016, Bilbao, Spain entitled Mobile Device Use at Festivals: The Role of Habit. The purpose of the research is to gain an in-depth understanding of mobile technology adoption / non-adoption in a festival context. This project begins to address how and why festival attendees use / do not use mobile devices at festivals. This presentation is part of a multi-year and multi-city (Edmonton, Winnipeg, Toronto) program of research supported by the Social Sciences and Humanities Research Council of Canada (SSHRC).
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Enter2016: Mobile Device Use at Festivals: The Role of Habit
- 1. Mobile and Web Communication Slide Number 1 Mobile Device Use at Festivals: The Role of Habit Christine M. Van Winkle, University of Manitoba Jill Bueddefeld, University of Manitoba Kelly J. MacKay, Ryerson University Elizabeth Halpenny, University of Alberta Canada christine.vanwinkle@umanitoba.ca http://umanitoba.ca/faculties/kinrec/
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