Toastmasters Social Media Marketing
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How Toastmaster Clubs can use social media marketing as a way to recruit new club members, and deepen the bond between existing club members.
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Toastmasters Social Media Marketing
- 1. SOCIAL MEDIA FOR TOASTMASTERS CLUBS Presented by Adrianne Machina, TM & Bob Hudack, DTM
- 2. AGENDA What is Social Media? How can our club use Social Media? An Intro to Social Media Sites and Tools Facebook LinkedIn Twitter Get your club involved!
- 3. WHAT IS SOCIAL MEDIA? A. A fun way to fritter away your day. B. A great way to connect with people. C. Some fan-fangled technology all the kids are playing with these days. D. All of the above. Think of social media as a way to extend your reach personally and professionally.
- 4. TRADITIONAL MEDIA Radio, TV and Newspapers
- 6. QUICK STATS 1 Trillion Unique URLs Indexed in Google 2 Billion Google Searches Daily 70 Million YouTube Videos 133 Million Blogs 77% of Internet Users Read Blogs Nearly 2 Trillion Tweets 20 Million Twitterers (Over 2500% Annual Growth) 200 Million Facebook Users 100 Million Facebook Users Log In Daily FASTEST GROWING GROUPS ARE 35-54 & 55+
- 7. HOW CAN I USE SOCIAL MEDIA TO BENEFIT MY CLUB? Build community and friendship among club members between meetings. Re-activate alumni. Recruit new members. Connect with other clubs. Get ideas for speeches & club building activities.
- 8. FACEBOOK “A Class Reunion” Generally People You Know Pretty Well 200 Million Users ; 35+ DOUBLING every 2 months
- 10. ADD FRIENDS – GROUP FRIENDS
- 11. YOU CAN CREATE A GROUP
- 12. LINKEDIN “A Business Networking Event” 6 Degrees of Separation Principle
- 13. JOIN THE TOASTMASTERS INT’L GROUP
- 14. TWITTER A giant “coffee shop” Limited to 140 characters Use Twitter to post blog updates Use Twitter to connect with existing members Use Twitter to recruit new members
- 15. TWITTER - WEB
- 17. TWEETDECK
- 18. TWITTER BASICS Tweet – limited to 140 characters Handle - @AdrianneMachina Follow – who you’re listening to Replies – have a conversation! @ Retweet – RETWEET or RT – Go Viral Baby! Keep to 120 char. DM – PRIVATE – more like Instant Message Avatar – Your picture. Decide Logo or Face Hashtag - #TwOrCo – Twitterers in OC You can create your own hashtag #PUTM
- 19. BLOGS HELP YOUR CLUB BE FOUND
- 20. IS BLOGGING RIGHT FOR YOUR CLUB? Helps with Search Engine Optimization Helps Prospective Members Get to Know You Helps Mentor New Members Differentiator Can feed blog to other social media sites Time-consuming Need decent writing skills or video skills Pros Cons
- 21. TIPS & TAKEAWAYS Encourage Everyone in Your Club to Participate! Don’t be too pushy – make friends first! Listen first. Ask club visitors how they heard of you. If you don’t have a club blog, at least have a club website – freetoasthost highly recommended!
- 22. QUESTIONS? Adrianne Machina, Tornado Marketing 949-743-1444 x104 amachina@tornadomktg.com www.Tornado-Marketing.com
Editor's Notes
- Back in the olden days (like 1990), we had radio, TV, and newspapers. If you wanted to publish and distribute news for your business or club, you had to pitch the jounalists, who would filter the news and publish what they thought would sell newspapers and get regular viewers. The Internet changed the game because people learned how to create websites, but there wasn’t much online community building.
- In the last few years, social media has EXPLODED. All social media really means is media (or content) created by users. It can be written content, videos, pictures. Today there are literally thousands of social media sites. A social media site is where users go to share their content. Facebook is a good example of a social media site. The good news is that you don’t have to learn all these sites. Today we’re going to concentrate on the big three – Facebook, Twitter and LinkedIn.
- As you probably well know, Toastmasters Clubs traditionally lose 40% of their members every year. The deeper your members are connected, the less likely they are to leave your club. Of course, the easiest people to recruit are club alumni. Often they’ve left because of a personal situation – a new job
- Group your friends into logical categories so you can quickly and easily message those who are relevant to your message. You can also use the group settings as part of your privacy filter. I recommend creating a group that’s local to your community. If you then wanted to send an invite just to that group, it’s easy to do so. The more you keep your messages relevant, the more people will look forward to hearing from you. One person can be added to more than one group, so in this example, I could add Diane to my Toastmasters group, friends group and OC group.
- When you create a group, you have to decide if it’s going to be private or public. We chose to make our club private. People can see the organization descriptions to if they’re INTERESTED in joining our Toastmasters group, they can go to our website, putm.org, which incidentally, we built using the free toast host software. Having this group allow us a structured way to discuss club issues outside of regular club meetings. Other toastmasters clubs leave their group public so that people interested in toastmasters can familiarize themselves with the group before potentially attending a meeting.
- You’ll get lots of great ideas from other clubs. By encouraging members to join the TI LinkedIn Group, they will begin to become connected to the entity outside of the club level.
- In this example, if you were involved in a LA Toastmasters Club, it would be a great idea to reach out to this person and invite him to attend a meeting as a guest.
- I use tweetdeck, a free tool that enhances your productivity with Twitter. What I like about Tweetdeck is that it allows you to have multiple columns with separate groups and/or searches. I keep a column dedicated to anyone who mentions the word “Toastmasters” in their tweet. That way I can see what people are talking about in general. I also connect with other club members, by creating a Tweetdeck group (which shows up in a column) where I manually add my club members.
- Thanks to a club in Singapore that blogs regularly, I’ve gotten some great inspiration and ideas for speeches. Blogs are fabulous for search engine optimization and can help your club be “found” on the internet. They also help new members feel comfortable with developing speech content.