This document outlines revenue generating proposals from Team 001 for the MCF (Medway Community Foundation). It proposes two community events - a 5K Color Run and Kick Start Musical Event. It also proposes educational cooking classes and an annual donation program. For the events and programs, it provides details on target markets, estimated attendance, costs, revenues and net income. It identifies marketing interns and donation forms as keys to success. The overall goal is for the proposals to generate $19,000 in net income for MCF in year 2 to fulfill its mission.

1. GB 320 – 004
Integrated Business Project
TEAM 001:
AUBREY BATZINGER, ADAM CAI,
DINA DURUTLIC, EVELYN KOBIEROWSKI,
CAROLINA MUNOZ, TONY ZHU

2. Introduction
 Proposals:
 Community Events
Kick Start Musical Event
 Color Run 5K



Cooking Class
Annual Donation Program
 Revenue-generating and Mission-fulfilling
 “Learning from the Land”
 Fostering Community
 Providing Volunteer Opportunities
 Keys to Success

3. Proposal (1)
Community Event: 5k Color Run

4. Proposal (1)
Community Event: 5k Color Run
• $6K Revenue
• 200 attendees
• $30 per ticket includes T-shirt
• For a souvenir from the event
• To wear during the event
•
•
$1.2K Operational costs
• Police Detail
• Powdered Paint
$1.0K Promotional costs
• MCF White T-Shirts

5. Proposal (2)
Community Event: Kick Start Musical Event
 Saturday, May 16, 2015 from 6 pm-9pm
 76.3% of respondents interested in attending a
Musical Event
 Promotion


E-mail
Direct Mail to 200 households, which represent the target
market
 370 Participants at $8 per ticket

6. Proposal (2)
Community Event: Kick Start Musical Event
Net Income
Year 2
Net Income
Years 3-5
Revenue from
Tickets ($8 each)
$3.0K
Revenue from
Tickets ($8 each)
$3.0K
Revenue from
Beverage Sales
$3.0K
Revenue from
Beverage Sales
$3.0K
Total Revenue
Total Revenue
$6K
$6K
Operational Costs
$3.8K
Operational Costs
$2.5K
Promotional Costs
$0.3K
Promotional Costs
$0.3K
Total Costs____ $4.1K_______
Total Costs____ $2.8K_______
Net Income
Net Income
$1.8K
$3.1K

7. Proposal (3)
Community Event: Educational Cooking Class
QUARTER ONE:
• January
• 1/5 (3:00pm-4:30pm)
• 1/15 (6:00pm-7:30pm)
• 1/25 (8:00pm-9:30pm)
• February
• 2/2 (3:00pm-4:30pm)
• 2/12 (6:00pm-7:30pm)
• 2/22 (8:00pm-9:30pm)
• March
• 3/2 (3:00pm-4:30pm)
• 3/12 (6:00pm-7:30pm)
• 3/22 (8:00pm-9:30pm)

8. Proposal (3)
Community Event: Educational Cooking Class
 91.6% of respondents - interested
 Target Market:
 Residents of Medway
 Household incomes of $51K-$150K
 Represents 2107 households
 E-mail
 Direct Mail to 200 households
 Encompasses target market
 Payable by check/PayPal

9. Proposal (4)
Annual Donation Program
 55% prefer to donate annually in the Medway
Community
 Send e-mail 3 months prior; Direct Mail 2 months
prior
 Direct mail of donation forms*


Send to 500 households
Estimate that fewer than half will donate an average of $50
 Payment methods
 Check/Credit based on donor preference
*Refer to distributed donation form

10. Proposal (4)
Annual Donation Program
 Main incentive for donor
 Reusable bags when donations exceed or equal $25 or more
 Estimated revenue from donations is $10K per year
 Yearly cost of $1.7K

11. Key to Success:
Donation Forms
 MCF’s Productivity and Achievements
 Why it is important?
 Focus Group (Participant response)
 More opportunities for the community to
contribute
 More possibilities for community
involvement

12. Key to Success:
Human Resources: Marketing Interns
 2 Interns
 Qualifications
 Recruitment Pools (Possible)
Dean Junior College
Norfolk County Agricultural High School
Medway High School

13. Key to Success:
Marketing Interns: Roles and Responsibilities
Traditional Advertising Responsibilities
“Paper media”
 Post cards
 Flyers
 Banners
 Road signs

14. Marketing Interns: Roles and Responsibilities
Continued
Social Media Responsibilities
“Technology and Social Media”
 Facebook page
 Twitter
 MCF Website
 Email notices

15. Marketing Interns:
Additional Information
Unpaid
 Learning experience
 Resume builder
Objectives
 Fulfills current weakness in MCF market
strategy
 Emphasize achievements, partnerships

16. Conclusion
 Keys to Successful Events, Cooking Classes,
Donations Programs


Donations Worksheet
Marketing interns
 Enables MCF to fulfill its mission
 Net Income of $19K in Year 2