Joan Gowsell has over 15 years of experience in public relations, customer service, and administration. She developed and implemented effective media campaigns and fundraising initiatives for organizations like the Canadian Cancer Society and Alzheimer Society. Her skills include creating communication materials, maintaining stakeholder relationships, training volunteers, and preparing statistical reports. She has received several awards for her leadership and fundraising achievements.

1. Joan Gowsell
494 McEwen Drive, Kingston, ON K7M 3W5 | (613) 453-2315 | jbonvie@hotmail.com
HIGHLIGHTS OF QUALIFICATIONS
Public Relations
 Developed and implemented effective media campaigns promoting health initiatives.
 Acquired support of the local media creating awareness of special events and services.
 Successfully recruited event volunteer committees to maximize the event potential revenue and
awareness within the community.
 Created and maintained good working relationships with a variety of internal and external
stakeholders.
 Crafted and developed communication materials promoting organizations’ mission through
preparation of new releases, feature articles, photo opportunities, website messaging and social
media content, clearly, concisely, and relevant to the audience.
 Monitored the publicity, and conducted research in order to address the concerns and
expectations of the organization’s stakeholders, resulting in strong communication plan.
Customer Service
 Trained and motivated volunteer committees bringing about award-winning special events that
successfully met revenue goals.
 Provided ongoing stewardship to donors, volunteers and stakeholders addressing their concerns
and questions in a timely manner, while adhering to the organization’s policies.
 Assisted event participants with online registration and provided technical support.
Administration
 Processed donations, payments, bank deposits and tax receipts ensuring compliance with the
organizations’ procedures.
 Educated event planners, volunteers and donors regarding proper tax receipting practices,
including in-kind giving, according to CRA guidelines.
 Developed an annual fundraising budget for expenses and revenue to meet the overall
organization’s budget.
 Processed fundraising material orders in accordance with expense budgets.
 Prepared monthly, quarterly and annual statistical reports to present to the board or directors.

2.  Maintained volunteer data base resulting in up-to-date service records for proper recognition
and recruitment.
 Generated ongoing statistical fundraising reports for the purpose of identifying and assessing
opportunities to increase revenue and reduce fundraising expenses.
 Created presentations and facilitated training workshops for volunteers and the community
resulting in growth within the special events revenue line.
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EMPLOYMENT HISTORY
2006-2014 Fundraising Coordinator Canadian Cancer Society Oakville/Kingston, ON
2006-2006 Part-time Fundraiser Alzheimer Society Kingston, ON
OTHER EMPLOYMENT
Fund Development Manager Hospice of Peel Mississauga, ON
Retail Assistant Molson Canada Toronto, ON
Sales Associate Gap Canada Burlington/Kingston, ON
Legal Assistant Sands, Gay & Kemp Law Firm Kingston, ON
EDUCATION
1997-2000 Public Relations Diploma Humber College Toronto, ON
CERTIFICATION & TRAINING
1995 National Institute of Broadcasting Certificate
2001 Palliative Care training
AWARDS
2013 Provincial Leadership Award Relay For Life
2011 Provincial Fundraising Award Relay For Life
2007 Celebrating Teamwork Award Taking Steps Against Breast Cancer
1996 President’s Letter, Humber College

3. References Available Upon Request