1. Why you should
give to Pacific
Lutheran
University!
Danielle Shepperd
COMA 235 Presentation

2. How many of you
receive financial
aid at PLU?
Academic or Need based Aid

3. Financial Aid
• 97% of students last year received
some sort of financial aid
• $2,581,765.63 financial aid provided
from Q Club Scholarships last year

4. Where does the aid come
from?
• State governments pay for most of the
cost of operating public universities
• The influx of public money is why tuition
is lower at a public university
• Main aid from private universities
comes from ALUMNI

5. Donor Base
• Alumni- 43%
• Friends- 32%
• Parents- 21.4%

6. Donors

7. University Accolades
• Average Class Size is 20 students
• 60+ Clubs and Organizations on
campus
• Small Student to Faculty Ratio
• Top 15 Universities in the West

8. Reasons Why
• Financial Aid you received (give back)
• Participation
• Make your degree worth more

9. Give Back
• If you received financial aid, be a
donor to give to others
• State Need Grants facing cuts for next
year (5 million in aid last year)

10. Participation Campaign
• Matching gifts
o Employers
o Give Big Days
• Board of Regents
• Outside Companies

11. Giving Percentage
• Sign to other institutions and government
agencies that alumni are satisfied with their
degree
• They want to invest in somewhere alumni
are giving
• “Not only does alumni giving help increase financial
support for the college by virtue of the actual
donations themselves, it is also a signal to other
charitable institutions that this particular college is
well loved and supported by its graduates. ”
–Alumni Factor Study

12. Make Your Degree Worth
More
• The Princeton Review looks at alumni
giving percentage to rate the school
• Higher Percentage= Higher Degree

13. What Giving Shows
Taken from the Study
for Alumni Giving

14. Two Types of Giving
• Specified
o Ex) Sophomore Business Student from
Olympia
• Unspecified (Annual Fund)
o Gift to Greatest Need, Q Club
Scholarships, Campus Life, or Academics

15. Unspecified Gifts
• Q Club Scholarships
• Area of Greatest Need
• Academics
• Campus Life

16. Options for Giving
• One-time
• Installments
• Deferred

17. No Gift is Too Small
• Gifts under $50 totaled half a million
dollars last year

18. In Conclusion
• Keep the impact going

19. Sources
• "CASE - FAQ about Alumni Giving." CASE - FAQ about
Alumni Giving. N.p., n.d. Web. 07 May 2015.
<http://www.case.org/Samples_Research_and_Tools/CA
SE_Reporting_Standards_and_Management_Guidelines/
FAQ_Alumni_Giving.html>.
• Conley, Kelli. "Office of Advancement." Personal
interview. 01 May 2015.
• Peterson's Staff. "Public University vs. Private
College." Peterson's. Peterson's College, n.d. Web. 07
May 2015. <http://www.petersons.com/college-
search/public-university-vs-private.aspx>.
• "The Alumni Factor." Alumni Giving. N.p., n.d. Web. 07
May 2015. <https://www.alumnifactor.com/node/5854>.

20. Questions?