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Ever heard it said "there’s no ‘$’ in social media. Just a plain old letter ‘s’?" Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.
Shoni Field will share the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue.
Using case studies that reference some of the BC SPCAs successful online campaigns including BC SPCA Medical Emergency, Second Chance Holiday Campaign, Calendar Contest and National Cupcake Days she’ll explore:
• Whether a shifting emphasis from transactional to relational fundraising fits better with the social media psyche.
• How we move social media supporters out of their silo.
• What role virtual peer2peer models can play in growing social media sourced revenue.
As Director of Fundraising Innovation at the BC SPCA, Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.