My CV - Tony K H TAN - updated 2019

1. Page 1 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
TONY TAN KENG HONG - Over ten years of dynamic work experience
in the Administration, Business Development, Marketing and Human Resources.
He had with limited resources build up his family business from scratch and translates
into a profit-making entity within three years. From 2006 to 2009, Tony conducted
numerous health and general well-being presentation to thousands of Singaporeans
promoting the effectiveness MADE IN JAPAN electrostatic therapy device.
Tony holds a Bachelor of Commerce majoring in Marketing & E-Commerce from Curtin University of
Technology, Australia through part-time while working full-time. He has completed WSQ Diploma in Adult
& Continuing Education from the Singapore Workforce Development Agency in April 2014. His current
job scopes are in the areas of Business Development and Training & Development with I-Healthy Investment
(S) Pte Ltd.
He is familiar plus hand-on experience on government policies and initiatives (including e-services) relating
to Manpower, Productivity and Training & Development. Some examples are Health Product Act (Health
Sciences Authority), Private Education Act (Council of Private Education), WSQ Approved Training
Organisation (ATO), ITE Traineeship, Productivity & Innovation Credit scheme, iSprint funding (by
Infocomm Development Authority of Singapore), Employment Act, SDF (for company-funded trainee) / WTS
(for individual-funded trainee), WorkPro / ETS, WPOnline and EPOnline.
His years of experience working with SME companies (I-Healthy and Tuck Ah) taught him for a company to
able attract and retain its rank-or-file or PMEs employees are through:
(a) Professionalize the business operations – to identify the strengths and weaknesses in its processes.
(b) Benchmarking Best Practices (such as Businesses for Families Framework) – some of the technique
are very basic; it is all about identifying and reducing waste.
(c) Training staff – implement a structured in-house training system.
感情用人 | 事业用人 | 待遇用人
Emotional | Career | Compensation & Benefits
用人之道
Strategy on Talents

2. Page 2 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
Tony Tan Keng Hong（陈庆峰）
Address : Blk 950 Hougang St 91 #02-312 Singapore 530950
Email : tonytan77@yahoo.com
Mobile : 81189155
DOB : 19 June 1977
Nationality : Singapore
Marital Status : Married
Driving Licence : Class 3A
MBTI Profiling : INTJ (done on 25 Jan 2014)
CAREER SUMMARY
Experienced professional with a unique combination of expertise in Business Development,
Marketing, Administration, and Human Resources. Well versed in business excellence standards.
Success in creating and implementing marketing programmes for small businesses. Strong
knowledge of HR practices and employment law.
▬▬▬▬▬▬▬▬▬▬▬▬▬ CORE COMPETENCIES ▬▬▬▬▬▬▬▬▬▬▬▬
▪ Business for Families ▪ Indirect Marketing ▪ HRD Functions
Mark accréditation (Facilitation)
▪ Entrepreneurial ▪ Customer Relations ▪ Employment Act &
Business Setup Practices
▪ Risk Management ▪ Coaching and Mentoring ▪ Financial Statement
Preparation (IRAS and ACRA
▪ WSQ Framework requirements)
▬▬▬▬▬▬▬▬▬▬▬ PROFESSIONAL EXPERIENCE ▬▬▬▬▬▬▬▬▬▬
HR & Training Manager / Trainer March 2007 – Present
I-Healthy Investment (S) Pte Ltd
 Professionalize the business operations through implementing formal HR policy and
procedure. Equipped with standard HR tools such as Letter of Appointment, Pay Slip and
Jobs Description
 Train staff through implementing structured in-house training system
 Manage the free trial outlet daily operations (Indirect Marketing or Facilitation) – until 2008
 Conduct training on non-technical UK ITEC hairdressing modules (Salon Reception Duties,
Display Stock to Promote Sales in a Salon, Client Consultation for Hair Services)
 Conversational English and Mandarin training
 Soft skills and IT applications training
 Some of the external clients are Canberra Primary School, Edgefield Primary School,
Marsiling Primary School, Wellington Primary School, Yumin Primary School, Megatrons Pte
Ltd and Tuck Ah Electric & Engineering Pte Ltd

3. Page 3 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
Achievements
 Accredited ICDL Tester (12 April 2016 to 11 April 2019)
 Registered UK ITEC training centre conducting hairdressing qualification courses
 Benchmarking Best Practices through getting the salon accredited with Businesses for
Families Mark (MSF initiative)
 Secured Business for Families Mark accreditation (MSF initiative) for the company within 12
months through stringent adoption of benchmarking best practices
 Notable achievement to register HAPPY LIFE wellness machine as a medical device with
Health Sciences Authority (HSA) during the transition period (Health Product Act’s mandatory
registration started around 2008). HAPPY LIFE is the first and only such device type to be
registered then and now
 Successfully launched a medical product in Singapore and oversaw its registration as a
medical device with Health Sciences Authority
 Redefined the business direction and two years ago, the hair and beauty business unit (salon
at Toa Payoh and Hougang) is doing reasonably well
 Redefined the business direction of the company and created two business units thereby
increasing company revenue by 5%
Marketing Executive Jul 2006–Feb 2007
Tuck Ah Electric & Engineering Pte Ltd
 Generated business development for the company’s products and services (electrical
accessories and electrical installation & consulting services)
 Prepared quotation/tender for projects (GeBiz Portal) including costing
 Managed a pool of foreign workers to reorganise the store
 Ad-hoc duties e.g. booking of dormitory, arranging for courier services and store management
Achievement
 Defined the company products into 6 key categories thereby improving store management
and layout.
Assistant Operations Supervisor Oct 2005 – Mar 2006
Trusted Hub Ltd
Executive Officer May 2001 – Jul 2003
Positioning & Wireless Technology Centre
Nanyang Technological University
National Service Experience
Supply Supervisor Oct 1998 – Jan 2001
Singapore Armed Forces

4. Page 4 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ EDUCATION ▬▬▬▬▬▬▬▬▬▬▬▬▬▬
WSQ Diploma in Adult and Continuing Education (DACE)
Singapore Workforce Development Agency April 2014
Bachelor of Commerce (Major in Marketing & Electronic Commerce)
Curtin University of Technology Nov 2000 – Nov 2003
Diploma in Electronics
Temasek Polytechnic Jul 1995 – Aug 1998
OTHERS QUALIFICATION / LICENSED CERTIFICATION
10 Jul 2017 Taxi Vocation Licence
07 Jul 2016 General Bus Vocation Licence
28 Jan 2015 ITE Plan & Implement On-the-Job-Training (OJT)
20 Jun 2014 WSQ Handle Security Incidents and Services
(Licensing Unit for Security industry)
17 Jun 2014 WSQ Provide Guard and Patrol Services
(Licensing Unit for Security industry)
21 Mar 2014 Funding Administration & Management
(WDA SkillsConnect / SDF Familiarisation Workshop)
22 Nov 2013 WSQ Develop a Risk Management Implementation Plan
28 Oct 2013 BizSAFE Level 1

5. Page 5 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
LANGUAGE PROFICIENCY
Spoken Bahasa Melayu, Chinese (Mandarin), Chinese Dialects (Hokkien and
Teochew) and English
Written English and Chinese
CERTIFICATION
2017 WSQ Workplace Literacy (Reading, Listening, Writing and Speaking)
English Language – Level 6
1994 GCE ‘O’ Level Chinese Language – B3
IT PROFICIENCY
Adobe Dreamweaver, Adobe Photoshop, Microsoft Office and MYOB Accounting
CERTIFICATION
15 Mar 2016 WSQ Use Primary Functions and Applications of a Computer ICDL
28 Jan 2016 WSQ Perform Web Editing Functions (Adobe Dreamweaver)
26 Jan 2016 Perform Image Editing Functions (Adobe Photoshop)

6. Page 6 of 6
Version Update & Print on 10/07/2017 12:41 PM
| Improve Professional Practice | Be Adaptable and Resilient |
TONY KENG HONG, TAN’s CV
Period Location Description Remarks
2006 to
February
2007
Tuck Ah Electric & Engineering Pte
Ltd
Direct supervisor is company
Director, Mr Kwong Sai Wai.
Remained in contact
providing advice on
government policy. Manage a
pool of foreign workers.
Interaction not only locals
but also foreign workers.
Understand their needs and
culture. IQ is important
CQ (Cultural Quotient)
and EQ are equally
important in today
complex environment.
Between
2006 to
2009
Island-wide ‘free trial’ outlets
Note: Stop offering ‘free trial’
after 2009
Health and general well-bring
presentation cum facilitation
promoting the effectiveness
MADE IN JAPAN
electrostatic therapy device.
Registered medical device
in Japan and Singapore
(with Health Sciences
Authority of Singapore)
Between
2006 to
2010
Bukit Timah Shopping Centre,
Yishun and Toa Payoh outlets
Supervisory role for
individual ‘free-trial’ outlet
2010 onward Beauty and hair salon operation in
Toa Payoh and Jalan Kukoh outlets
Supervisory and managerial
role
30 August
2013
Toa Payoh outlet Businesses for Families Mark
Accreditation from Ministry
of Social and Family
Development
See presentation slides
After June
2014
Licensed Security Officer Work as ad-hoc Security
Officer for Prospect,
Excellent Security and recent
Omega Consulting &
Management Services Pte
Ltd.
Interaction with both the
operational and
supervisory/managerial
security industry people of
different background.
18
November
2014
I-Healthy Investment (S) Pte Ltd Registered ITEC training
centre to conduct
Hairdressing Qualification
Conduct non-hairdressing
modules for both in-house
and public trainees
From 2014  Canberra Primary School
 Chong Boon Secondary School
 Edgefield Primary School
 Marsiling Primary School
 Meridian Primary School
 Tampines Primary School
 Wellington Primary School
 Woodlands Ring Primary School
 Yumin Primary School
 … … …
 MOE Baseline ICT
training
 Conversational Chinese
(Mandarin) non-Chinese
pupils
MOE Registered Trainer
January
2016
 Yu Ying Secondary School MOE Registered Relief
Educator