2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.
7. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.
8. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is
the right idea to take forward.
I decided to develop idea three, “how they can help”.
School option: The school can have someone come into the school and show/ teach
the children about different animals and their habitats. This interaction, could be
videotaped and made into a promotional video for YWT.
Home option: Videos on how to made DIY home made habitats for around the garden.
Videos explaining the importance of keeping a clean garden, e.g. plastic and waste
free.
Out and about option: Videos on how they can help the environment, such as always
picking up their litter the video should be aimed at families but catered mostly
towards children.
1
2
3
17. Assessment of final ideas
Suitability for audience:. Do you think your audience will engage with your ideas?
Suitability for client: Does your idea fulfil the brief your client gave you?
Timescales: Is your project practical and manageable in the time you have?
I think the ideas I have are related a lot to what my client had after sending us an email
explaining a lot of different items they wanted creating. I hope that the things we create, which
will be aimed at children, will get them involved and interested in wildlife.
After splitting the videos into different groups I think that we will all be able to get our work
completed in time.
18. The first thing to establish is whether or not each of you is required to author your own film, or if the marking can be done collectively as a group
of films. I shall leave that with your team to liaise with your tutor Scott Langford, to decide. As much as we would appreciated six films, I would
personally recommend the creation of three or four films, due to the balance of production time and our need for good production quality. The
most important thing is the message and the intelligibility of that message, both in sound and visuals. We would love your team to have its own
branding, a suggestion is ‘Visionaries’, or ‘Young Visionaries’. Have a think about how you would like to be represented.
Here is a list of the six filming ideas we came up with, all based on supporting our Wilder Futures campaign;
1) Animal Encounter - Children
Some very young children will have an animal encounter with a cute animal. The children are interviewed about what that experience was like
and how important animals are. The animal handler would also be interviewed, explaining the context of animal decline and how important our
connection with nature is.
2) Wild Spaces - 60+
Either a single person / couple / friends, aged over 60 are interviewed about a wild space that is important to them and why. Ideally filmed in the
wild space, and lots of B-roll of both the wild space and them in the space enjoying it.
3) Wild Space - Family
A family who regularly visit a wild space (ideally one of our nature reserves – Askham Bog is a suggestion), are interviewed about that wild space
and why it is important to them. Ideally filmed in the wild space, and lots of B-roll of both the wild space and them in the space enjoying it.
4) Past & Present – Teenagers
An exploration with interviews into teenage opinions on declining wildlife. How has nature declined, how will it be in the future? Very important
to find suitable and creative B-Roll that compliments the interviews.
5) Vox-Pops – All ages
On the spot interviews with the general public about the issues surrounding the Wilder Futures campaign. How do people respond to the facts
about the decline, what nature means to them, how important is it to do something about it? Very important to have great sound as the city is
noisy and there is often little time with vox-pops. B-Roll is a tricky one with this film. Perhaps graphics in-between?
6) The Process – You guys!
A short documentary capturing the whole process. Will need camera with a reasonably good built in mic or attached mic, but not boom pole
style. Lots of B-roll with sound captured, accompanied by interviews of a few members of the team explaining the process, who you are, why
your passion for nature has driven you to create this, and what you hope to achieve with it.If you as a team are only making three or four films,
then please choose from the first five on the list. As you all go through the creative process, inevitably some of the films will change and adapt to
what is available to you, and what you feel is important to communicate. This is fine, and encouraged, as long as the films still connect people’s
personal stories / responses with the themes of the Wilder Future. Wilder Yorkshire campaign. I will endeavour to pass on some more updated
info about the campaign to you all. There was a strong interest in the films including some animated graphics / infographics. That is great. It
would be great if the graphics can have some consistency across all videos, though I really understand if they need to be amplified or toned
down depending on each target audience (kids and over 60’s will have different viewing styles). A big problem for making content this time of
year is light and the weather. I understand and respect that sometimes there is little you can do, but how possible is it to be responsive to the
good weather? For example, is it possible to be ready to strike if a sunny day happens? This will only work for some of the content as other
things need to be planned in advance. If you find that the weather forces some interviews indoors, then follow whatever will work best as long
as there is good B-Roll. As for the animal encounter, I will enquire into what we can provide for you. (client brief email)
19. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work
