1. Real Production
• In UK our thriller may be distributed by a distribution
company such as Metrodome using their microwave
scheme which gives small British film creators a budget of
around £100,000 and 20 days to make it. This would suit
our film as it is a British independent film.
2. How it is viewed
• Our thriller could be viewed on a website to suit the young
target audience who are more likely to watch films on the
internet instead of buying a CD or going to the cinema. Also
displaying the film at the cinema would be too costly.
• To market the film viral marketing would be suitable for
similar reasons. Through viral marketing it is the fastest
way to reach the audience and is also very cheap. We can
use Instagram, Twitter and can also create a Facebook page
where we can post updates.
3. Example
• A recent crime thriller example is The Girl On the Train
(Taylor, 2016) which has had a very successful marketing
campaign. It had adverts on buses, trailers were played in
cinemas but with our very low budget that is impossible so
‘Sixteen’ (Brown, 2013) is a much better example as it
advertised at festivals and online.
4. Why viral marketing
• Viral marketing just seems like the most affordable option
and is the best way to reach our young 15-20 target
audience which is very easy to reach using platforms like
Instagram or facebook.