Introduction presentation of Del*Nique Works and what we can do for you.

1. Del*Nique WorksCompany WebsiteFerland D. Antwine Information Design IMD121 UJ Instructor: Melissa Brown Summer 2010

2. DEL*NIQUE WORKS PURPOSE DEL*NIQUE WORKS GOALS PROJECT CONCEPT REACHING THE OBJECTIVES THE USER FUNCTIONALITY SPECIFICATIONS DEVELOPING DEL*NIQUE WORKS PROJECT TIMEFRAME STRUCTURE SPECIFICATIONS NAVIGATION SPECIFICATIONS GUIDELINES FOR INTERFACE DESIGN PROJECT INFORMATION MAPPING PROJECT WIREFRAMES PROJECT VISUAL LAYOUT SUMMARY 2 TABLE OF CONTENT

3. Del*Nique Works serves the public and businesses by offering a variety of services such as B2B marketing campaigns, web design, photography, virtual marketing, print media development, audio and video production, and various administrative products and services. Del*Nique Works Website will be an interactive program designed to introduce the user to the benefits and services of the company. The multimedia firm that is committed to providing our clients with "Creativity, Quality, and Service". We provide a variety of programs and tools that a business will need to maneuver their company's brand in today's market place. Project Management, Interactive Media Development, Brand Development and Management, Print and Viral Marketing Development will extend the reach of business. 3 DEL*NIQUE WORKS PURPOSE STRATEGY

4. Providing our clients with "Creativity, Quality, and Service". We provide a variety of programs and tools that a business will need to maneuver their company's brand in today's market place. To provide an application to showcase the products and services of Del*Nique Works as well as accommodate the needs of potential consumers worldwide. To provide a viral avenue to attract and retain consumers, perform e-commerce transactions, and advertise affiliates and organizations. 4 DEL*NIQUE WORKS GOALS STRATEGY

5. The Del*Nique Works online is the main communication point for Del*Nique Works. The user is able to view and communicate with Del*Nique Works directly. The “CD-Rom” Portfolio contains several images of the products and services Del*Nique Works offers and a detailed explanation of the different images and services for potential customers to view in their time and share with others. These applications allow the public to contact Del*Nique Works via email or web link from the CD-Rom and a form on the Del*Nique Works website are available to contact a customer representative for more information or request services of Del*Nique Works. PROJECT CONCEPT 5 STRATEGY

6. Del*Nique Works and User will be able to reach their objectives with the development of a multimedia campaign that users will be able to use to communicate with businesses through. Del*Nique Works will be able to effectively collect information about the user and the goals the user may have for their marketing campaign. The user will be able to collaborate with the Del*Nique Works on the necessary elements needed to deliver a successful project. Both parties will be able to perform financial transactions to allow for a seamless and uneventful business relationship. 6 REACHING THE OBJECTIVES STRATEGY

7. Acquire the services of a multimedia company to develop products to support their company’s objectives and the general public’s personal interest. Be able to view examples of previous developments of Del*Nique Works in an effort to compare and make informative decisions as to what multimedia company will handle their company’s multimedia development responsibilities. To contact Del*Nique Works with any questions and/or concerns about the process of their project development. THE USER STRATEGY 7

8. Individuals looking to market events, ideals, or personal interest to the public, family, friends, and affiliations Budget: $100 - $10,000 Client base: Local, Regional, National, Governmental, and International clientele Normal Advertisement: Radio, TV, Personal or Company website, e-mailers, possible newspaper and magazine print ads, word of mouth, affiliations Market Share: 26% - 75% 8 GENERAL PUBLIC PROFILE STRATEGY

9. Name: Ashlee Lewis Age: 16 Residency: Shreveport, LA Education: Junior at Hightower High School Family: In home mother and father, 1 sister, 3 brothers Income: $6,000 annually Employer: Jack-In-The-Box Restaurant Interest and Hobbies: Singing and Dancing, Reading, Hanging with friends, Watching TV, Drama Club, Dance class, Church Choir, Playing video games, Talking on the phone with boyfriend. Reason for visiting website: Searching for a company to create an invitation for her 16th birthday party that is reasonable in price. 9 GENERAL PUBLIC PROFILE STRATEGY

10. Small Entities (Sole Proprietors and Partnerships) with 0-10 employees looking to market their products or services and expand their company’s market share and clientele demographic at a minimal cost. Budget: $100 - $1,000 Client base: Locally specific with a radius of 1 – 20 miles of establishment Normal Advertisement: In store signage, word of mouth, flyers, possible radio and web presence Market Share: 0% - 1% 10 SMALL BUSINESS PROFILE STRATEGY

11. Company Miracles and Blessings Salon Owner: Latrecia McQueen Age: 38 Background: African-American Residency: Houston, TX Employment: Salon Owner Income: $20,000-$35,000 Annually Education: High School Diploma, Cosmetology Diploma, Profession License Personality: Persuasive, Intelligent, Conservative, Contemporary, and Spiritual Family Status: Married with 4 children Interest and Activities: Activity Church member, spend time with children, active in community involvement programs to help your girls with self-esteem issues, advent soap opera watcher, and enjoys chick-flicks. Reason for visiting website: To enlist the service of the company to develop a company website for her salon and a marketing campaign to promote her services. 11 SMALL BUSINESS PROFILE STRATEGY

12. Medium to Large Companies (Partnerships, LLC, LLP) with 11 – 100 employees looking to market their products and services through a strategic campaign to gain control of market share and attract and retain consumers and new demographic. Budget: $1,000 - $10,000 Client base: Regional specific, possible international clientele Normal Advertisement: In house signage, mailers, radio, TV, company website, e-mailers, word of mouth, history of company, possible magazine print ads Market Share: 2% - 50% 12 MEDIUM-LARGE BUSINESS PROFILE STRATEGY

13. Company: Vision In Mind Productions Business Type: Partnership (Richard Simpson and Debra Joseph) Business Objective: To provide audio/video recording services to musicians desiring to produce a mass marketable product. Number of Employees: 30 Clientele: Musicians, Singers, Poets, Comedians, Voice-Over Artists, Regional Businesses Annual Revenue: $200,000 Advertising Budget: $5,000 Normal Advertising Strategy: Print Ads, T.V., Radio, B2B Partnerships, Website, and e-mailers Reason for visiting website: Interested in a fresh idea of marketing company to reach a new demographic. The company is interested in breaking into the movie and video game markets. The company needs to revamp present advertisement, website, and multimedia outlets to accommodate the push of their ability to handle audio/video for potential movie and video game production. 13 MEDIUM-LARGE BUSINESS PROFILE STRATEGY

14. Corporations (For Profit and Non-Profit ) with 101+ employees looking to market their products and services through a strategic campaign to gain control of market share and attract and retain consumers, new demographics, and share holders. Budget: $10,000+ Client base: National, Governmental, and international clientele Normal Advertisement: In house signage, mailers, radio, TV, company website, e-mailers, possible magazine print ads, word of mouth, history of company Market Share: 0% - 0.5% 14 CORPORATE BUSINESS PROFILE STRATEGY

15. With the implementation of this design plan Del*Nique Works will successfully reach its objectives to supply potential consumers with applications that will deliver important decision making information about the services and benefits they offer. The user will be able to navigate the applications easily, view previous development of the company, and request services from Del*Nique Works. Del*Nique Works will be represented with a visually stimulating interface, collect information about potential consumers, and the ability to increase its market share for Del*Nique Works and the consumer. 15 SUMMARY