SlideShare a Scribd company logo
1 of 22
Download to read offline
LOCAL LITERATURE
What is Local Literature?
Local literature is an
informative booklet or other
means of information that
informs people about the local
environment.
Here is a sample entry:
According to Dean Francis Alfair, Filipino men are spending millions to look —
and feel — good. As was stated in his article, “Machos in the Mirror”, a
metrosexual like himself doesn’t generally think of himself as vain, but then there’s
this incident where Mr. Alfair remember from high school: some of his friends
were assembled at his house so that they could all ride together to a party. As they
were getting dressed in their Spandau Ballet-inspired finery (then the height of
fashion), one of the barkada produced, from out of the depths of his bag, a can of
mousse, which none of them hapless males had ever seen or even heard of
before. Naturally, they all had to squirt some into their hands and smear it on their
hair. Not knowing that they were then supposed to blow-dry or otherwise style it,
they left the house feeling snazzy, while looking pretty much the same as they had
prior to applying the mousse — at most, their hair was a little damper, vaguely
crispy in texture, and certainly stickier than before. But they felt utterly
transformed. They felt really good looking. Mr. Alfair stated “These days (long past
high school, thanks), I don’t exactly wander around feeling guapo, but according to
a survey by global research firm Synovate last year, a good many Filipino males do
— 48 percent of us, in fact. This is just a slightly lower percentage than males in
the United States at 53 percent, and considerably higher than our Asian neighbors:
25 percent of Singaporean men think they’re sexy, and only 12 percent of guys
from Hong Kong.
Local literature
Moreover, while less than half of us (which is
already a significant figure) think that we’re God’s
gift to Pinays, a whopping 84 percent of Filipinos
rate their looks as “quite” or “very” important to
them. Assuming that the survey is accurate, this
means, statistically speaking, that there is no
male racial group on earth vainer than Filipino
men. And, to my shock, I am one of them.”
If you think about it, , the evidence is all around us, and has
been for decades. Way before the term “metrosexual” was ever
coined (in 1994, by British journalist Mark Simpson, in case
you’re interested), Filipino businessmen were going around
toting clutch, but which also frequently contain combs and the
occasional small mirror. Your average Pinoy traffic cop, while
likely to sport an enormous gut that completely engulfs his
regulation belt, is just as likely to brandish gleaming, rosy-hued,
meticulously manicured fingernails. And practically everyone has
at least one uncle or other older male relative who keeps his hair
so slickly brilliantined that everyone else can conveniently fix his
or her own hair by merely glancing at its mirror-like surface.
Local literature
Those are just what we’ll call the “traditional” examples. Among
the younger set, the author recall a time when you couldn’t walk
into a classroom of boys without nearly asphyxiating on the
overwhelming communal scent of Drakkar cologne. Nowadays the
choice of fragrance is more varied, but the rabidly enthusiastic
application of cologne, aftershave, or that hybrid substance
strangely labeled as “deo-cologne” remains constant. The Synovate
survey tells us that Filipino men bathe an average of 1.5 times a
day. (I’m not really sure how one takes half a bath, but I’m told by
informed sources that such regular male hygiene is a source of
relief and delight for Filipino women.) Since the 1970s, the majority
of Philippine beauty salons have become “unisex,” resulting in a
large and growing number of young men who have never even set
foot in a barber shop, which means that most of us go to salons —
every three weeks or so, according to salon magnate Ricky Reyes,
“for pampering.”
Local literature
Not that barbershops themselves are exactly bastions of
simplicity and pure functionality anymore. High-end ones offer
“personal care” services ranging from facials to foot scrubs to ear
cleaning. (Does ear cleaning count as vanity?) Men also go to
massage parlors — real ones, not quote-unquote massage parlors
— not just to soothe their tired muscles, but often for skin-
improving treatments like mud baths and herbal wraps. And
speaking of skin treatments, more and more cosmetics companies
are coming out with “just for men” lines of grooming products,
including face scrubs, lotions, and astringents. What’s significant is
that more and more Pinoy men are actually buying them: just 10
years ago, men accounted for only 10 percent of the total Philippine
beauty care buying public. That figure has now mushroomed to 40
percent, meaning that there are nearly equal numbers of Pinoys
and Pinays out there, snapping up creams and cleansers.
Even cosmetic surgery has become not just acceptable, but desirable
for many Filipino men — from standard dermatology for simple
problems like acne, to unapologetic vanity procedures such as
liposuction and “age-defying” Botox injections. Dr. Vicky Belo of the
popular Belo Medical Clinic confirms, “Before, (men) only accounted
for one-fourth of my total clientele. Now they are about one-third.” It’s
gotten to the point where “Who’s your derma?” is a topic that can
actually enjoy lengthy discussion time in a man-to-man conversation,
and surgical treatment has become something of a mark of status in
Philippine showbiz. Actors Albert Martinez and John Lloyd Cruz, as well
as singer Janno Gibbs, among others, readily (and proudly!) admit to
being regular clients at the Belo Medical Clinic.
Local literature
Can all this male vanity be laid at the door of celebrities
like these and metrosexual poster boy David Beckham?
Apparently not. For one thing, as Mr. Alfair mentioned
earlier, the Filipino trait of being vanidoso well predates
Becks and his ilk. Besides, a metrosexual, by definition, is “a
male who has a strong aesthetic sense and spends a great
deal of time and money on his appearance.” While it seems
that Pinoys certainly do make the time and shell out the
cash for our looks, we don’t always have enough of an
aesthetic sense to know what we’re doing… unless there
actually is a segment of the female populace I don’t know
about that really does swoon over pink, manicured
fingernails on a man. I can’t be sure there isn’t, having
never tried the look myself.
As for why metrosexuals willing to spend so much time
and money, it may, surprisingly, be a product of social and
economic factors. During the U.S. recession, it was
observed that lipstick sales shot up, only to taper down
again once the recession was over. Consistent repetition of
this phenomenon led economists to conclude that, when
consumers feel less than confident about the future, they
tend to purchase small, comforting indulgences such as
lipstick rather than splurging on larger items like appliances
and electronic gadgets. Correspondingly, Ricky Reyes has
noted that more customers flocked to salons during the
1997 economic crisis in the Philippines, turning to relatively
low-priced services like haircuts in order to make
themselves feel better in an unstable living environment.
While the purchase of lipstick per se may not exactly
be applicable (so far!) to the Filipino male, we can
obviously draw a corollary with your average Pinoy,
who might be understandably reluctant to buy, say, a
flat-screen TV in a country where coup d’etat rumors
circulate at least twice a year. Instead, he might choose
to spend his money on his appearance, perhaps
subconsciously reasoning that his shiny, bouncy hair,
glowing, healthy skin, and, yes, tidy pink nails are all
conveniently portable in the event that he should need
to duck and run for cover. And these are straight guys
we’re talking about here.
Local literature
According to Noel Manucom, head of planning
and strategy at Splash cosmetics, the quest for
beauty may also be perceived as a quest for social
equality. “Filipinos, especially those in the C and
D (classes), are still influenced by their colonial
mentality that white skin and a tall nose are what
those in high society have,” Manucom says. “They
may not be able to afford to have their nose
done, but the desire to have a fairer skin can be
met by buying…products.”
In fact, the double-digit growth in skin care
popularity among Filipino males over the last six years
is largely attributable to skin-whitening formulas.
Pinoys are still devoted to hair care products and
fragrance above anything else — with growing interest
in bath washes, oral hygiene, and weight loss or gain —
yet skin care is acknowledged to be the main fuel of
the Philippine beauty industry. This has led to some
very disturbing (to me, at least) TV ads, particularly the
one where a twenty-something young man testifies,
with evident smugness, that his male friends have
been telling him, “Pare, pumuputi ka yata, ah (Man,
you look fairer)!”
Local literature
So what Mr. Alfair said, when you get right down to it, Filipino
male vanity probably stems from one unifying cultural imperative:
to woo women (or, well, men, depending on your gender
preference). Even women we’re already married to, women we
have no actual romantic or sexual interest in, women we know we
don’t have a chance in hell of even speaking to at all. It’s not just to
get someone into bed (not that we’d mind); it’s to merit, at the very
least, that look in a woman’s eye that says, “You know, that guy’s
not bad.” Because this is what everyone is thinking (well, let’s just
say we’re a little more visceral about it) when we look at women all
the time. And it’s simply nice to have the positive appraisal
reciprocated once in a while
Therefore, ladies, when you see men like me
preening or looking bewildered yet grimly
determined in the facial cleanser aisle of your
favorite personal care store, remember that
we’re most likely doing it, ultimately, for you.
Local literature

More Related Content

What's hot

How to make research paper chapter 5: Summary, Consclusion and Recommentation
How to make research paper chapter 5: Summary, Consclusion and RecommentationHow to make research paper chapter 5: Summary, Consclusion and Recommentation
How to make research paper chapter 5: Summary, Consclusion and RecommentationJhenie Relampagos
 
Definition of terms
Definition of termsDefinition of terms
Definition of termsZy x Riaru
 
Six main chapters of a research paper
Six main chapters of a research paperSix main chapters of a research paper
Six main chapters of a research paperCes Valdez
 
Local materials to contemporart
Local materials to contemporartLocal materials to contemporart
Local materials to contemporartMycz Doña
 
SAMPLE REACTION PAPER
SAMPLE REACTION PAPERSAMPLE REACTION PAPER
SAMPLE REACTION PAPERjwalts
 
Review of related literature and studies
Review of related literature and studiesReview of related literature and studies
Review of related literature and studiesbantigui
 
Statistical Treatment
Statistical TreatmentStatistical Treatment
Statistical TreatmentDaryl Tabogoc
 
5 parts of research paper
5 parts of research paper5 parts of research paper
5 parts of research paperQueene Balaoro
 
Review of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideReview of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideRachel Khan
 
A Comparative Analysis of the 19th Century and the Present in the Philippines...
A Comparative Analysis of the 19th Century and the Present in the Philippines...A Comparative Analysis of the 19th Century and the Present in the Philippines...
A Comparative Analysis of the 19th Century and the Present in the Philippines...Jerilyn
 
Chapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesChapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesMercy Daracan
 
Rationale up to Flow of Research
Rationale up to  Flow of Research Rationale up to  Flow of Research
Rationale up to Flow of Research Mae Angelie Decena
 
La Solidaridad and the Propaganda Movement
La Solidaridad and the Propaganda MovementLa Solidaridad and the Propaganda Movement
La Solidaridad and the Propaganda Movementallyn joy calcaben
 

What's hot (20)

How to make research paper chapter 5: Summary, Consclusion and Recommentation
How to make research paper chapter 5: Summary, Consclusion and RecommentationHow to make research paper chapter 5: Summary, Consclusion and Recommentation
How to make research paper chapter 5: Summary, Consclusion and Recommentation
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Definition of terms
Definition of termsDefinition of terms
Definition of terms
 
Six main chapters of a research paper
Six main chapters of a research paperSix main chapters of a research paper
Six main chapters of a research paper
 
Chapters 1 5
Chapters 1 5Chapters 1 5
Chapters 1 5
 
Topic outline
Topic outlineTopic outline
Topic outline
 
Local materials to contemporart
Local materials to contemporartLocal materials to contemporart
Local materials to contemporart
 
SAMPLE REACTION PAPER
SAMPLE REACTION PAPERSAMPLE REACTION PAPER
SAMPLE REACTION PAPER
 
Review of related literature and studies
Review of related literature and studiesReview of related literature and studies
Review of related literature and studies
 
Statistical Treatment
Statistical TreatmentStatistical Treatment
Statistical Treatment
 
5 parts of research paper
5 parts of research paper5 parts of research paper
5 parts of research paper
 
Position Paper (SAMPLE ONLY)
Position Paper (SAMPLE ONLY)Position Paper (SAMPLE ONLY)
Position Paper (SAMPLE ONLY)
 
Social classes
Social classesSocial classes
Social classes
 
Writing chapter 2
Writing chapter 2Writing chapter 2
Writing chapter 2
 
Review of Related Literature-Thesis Guide
Review of Related Literature-Thesis GuideReview of Related Literature-Thesis Guide
Review of Related Literature-Thesis Guide
 
A Comparative Analysis of the 19th Century and the Present in the Philippines...
A Comparative Analysis of the 19th Century and the Present in the Philippines...A Comparative Analysis of the 19th Century and the Present in the Philippines...
A Comparative Analysis of the 19th Century and the Present in the Philippines...
 
Chapter 2-Realated literature and Studies
Chapter 2-Realated literature and StudiesChapter 2-Realated literature and Studies
Chapter 2-Realated literature and Studies
 
Rationale up to Flow of Research
Rationale up to  Flow of Research Rationale up to  Flow of Research
Rationale up to Flow of Research
 
La Solidaridad and the Propaganda Movement
La Solidaridad and the Propaganda MovementLa Solidaridad and the Propaganda Movement
La Solidaridad and the Propaganda Movement
 
Writing chapter 3
Writing chapter 3Writing chapter 3
Writing chapter 3
 

Similar to Local literature

Disadvantages Of Buying A Franchise
Disadvantages Of Buying A FranchiseDisadvantages Of Buying A Franchise
Disadvantages Of Buying A FranchiseAmber Moore
 
Essay On Nitrogen Cycle In Hindi
Essay On Nitrogen Cycle In HindiEssay On Nitrogen Cycle In Hindi
Essay On Nitrogen Cycle In HindiMegan Bryant
 
MLA Format - English Exploration With Ms. Johnson
MLA Format - English Exploration With Ms. JohnsonMLA Format - English Exploration With Ms. Johnson
MLA Format - English Exploration With Ms. JohnsonNatasha Johnson
 
Useful Advice On How To Write 3 Pa
Useful Advice On How To Write 3 PaUseful Advice On How To Write 3 Pa
Useful Advice On How To Write 3 PaSarah Davis
 
How To Write The Perfect Reflective Essay
How To Write The Perfect Reflective EssayHow To Write The Perfect Reflective Essay
How To Write The Perfect Reflective EssayErin Sanders
 
10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma GandhiNikki Wheeler
 
10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma GandhiJenna Welch
 
Why Is Learning Important Essay. Essay On Why Lear
Why Is Learning Important Essay. Essay On Why LearWhy Is Learning Important Essay. Essay On Why Lear
Why Is Learning Important Essay. Essay On Why LearWhitney Turner
 
Mentorship Essay Nursing. 022 Mentorship Essay Example Thatsnotus
Mentorship Essay Nursing. 022 Mentorship Essay Example  ThatsnotusMentorship Essay Nursing. 022 Mentorship Essay Example  Thatsnotus
Mentorship Essay Nursing. 022 Mentorship Essay Example ThatsnotusVeronica Diaz
 
013 Ielts Essay Writing General Training Example
013 Ielts Essay Writing General Training Example013 Ielts Essay Writing General Training Example
013 Ielts Essay Writing General Training ExampleEvelyn Donaldson
 
Major Characteristics Of A Philippine Culture
Major Characteristics Of A Philippine CultureMajor Characteristics Of A Philippine Culture
Major Characteristics Of A Philippine CultureKimberly Brooks
 
Essay On Corruption In Cricket In Hindi Language
Essay On Corruption In Cricket In Hindi LanguageEssay On Corruption In Cricket In Hindi Language
Essay On Corruption In Cricket In Hindi LanguageShantel Jervey
 
Good Things To Write A Research Paper On
Good Things To Write A Research Paper OnGood Things To Write A Research Paper On
Good Things To Write A Research Paper OnKatie Fernandez
 
Essay Writing For The Gre. Online assignment writing service.
Essay Writing For The Gre. Online assignment writing service.Essay Writing For The Gre. Online assignment writing service.
Essay Writing For The Gre. Online assignment writing service.Carla Bennington
 
Pros And Cons In The Philippines
Pros And Cons In The PhilippinesPros And Cons In The Philippines
Pros And Cons In The PhilippinesJulie Potts
 
The History Of Musicals On Stage Is Broad And Extensive.There
The History Of Musicals On Stage Is Broad And Extensive.ThereThe History Of Musicals On Stage Is Broad And Extensive.There
The History Of Musicals On Stage Is Broad And Extensive.ThereSandy Harwell
 
Differences In Cultures
Differences In CulturesDifferences In Cultures
Differences In Cultureseugeny712
 
Essay Describing The Park
Essay Describing The ParkEssay Describing The Park
Essay Describing The ParkVivian Lavender
 

Similar to Local literature (20)

Disadvantages Of Buying A Franchise
Disadvantages Of Buying A FranchiseDisadvantages Of Buying A Franchise
Disadvantages Of Buying A Franchise
 
Essay On Nitrogen Cycle In Hindi
Essay On Nitrogen Cycle In HindiEssay On Nitrogen Cycle In Hindi
Essay On Nitrogen Cycle In Hindi
 
MLA Format - English Exploration With Ms. Johnson
MLA Format - English Exploration With Ms. JohnsonMLA Format - English Exploration With Ms. Johnson
MLA Format - English Exploration With Ms. Johnson
 
Useful Advice On How To Write 3 Pa
Useful Advice On How To Write 3 PaUseful Advice On How To Write 3 Pa
Useful Advice On How To Write 3 Pa
 
How To Write The Perfect Reflective Essay
How To Write The Perfect Reflective EssayHow To Write The Perfect Reflective Essay
How To Write The Perfect Reflective Essay
 
10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi
 
10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi10 Line Essay On Mahatma Gandhi
10 Line Essay On Mahatma Gandhi
 
Why Is Learning Important Essay. Essay On Why Lear
Why Is Learning Important Essay. Essay On Why LearWhy Is Learning Important Essay. Essay On Why Lear
Why Is Learning Important Essay. Essay On Why Lear
 
Mentorship Essay Nursing. 022 Mentorship Essay Example Thatsnotus
Mentorship Essay Nursing. 022 Mentorship Essay Example  ThatsnotusMentorship Essay Nursing. 022 Mentorship Essay Example  Thatsnotus
Mentorship Essay Nursing. 022 Mentorship Essay Example Thatsnotus
 
Examples For Images
Examples For ImagesExamples For Images
Examples For Images
 
013 Ielts Essay Writing General Training Example
013 Ielts Essay Writing General Training Example013 Ielts Essay Writing General Training Example
013 Ielts Essay Writing General Training Example
 
Major Characteristics Of A Philippine Culture
Major Characteristics Of A Philippine CultureMajor Characteristics Of A Philippine Culture
Major Characteristics Of A Philippine Culture
 
Essay On Corruption In Cricket In Hindi Language
Essay On Corruption In Cricket In Hindi LanguageEssay On Corruption In Cricket In Hindi Language
Essay On Corruption In Cricket In Hindi Language
 
Good Things To Write A Research Paper On
Good Things To Write A Research Paper OnGood Things To Write A Research Paper On
Good Things To Write A Research Paper On
 
Essay Writing For The Gre. Online assignment writing service.
Essay Writing For The Gre. Online assignment writing service.Essay Writing For The Gre. Online assignment writing service.
Essay Writing For The Gre. Online assignment writing service.
 
Pros And Cons In The Philippines
Pros And Cons In The PhilippinesPros And Cons In The Philippines
Pros And Cons In The Philippines
 
Mad white men
Mad white menMad white men
Mad white men
 
The History Of Musicals On Stage Is Broad And Extensive.There
The History Of Musicals On Stage Is Broad And Extensive.ThereThe History Of Musicals On Stage Is Broad And Extensive.There
The History Of Musicals On Stage Is Broad And Extensive.There
 
Differences In Cultures
Differences In CulturesDifferences In Cultures
Differences In Cultures
 
Essay Describing The Park
Essay Describing The ParkEssay Describing The Park
Essay Describing The Park
 

Recently uploaded

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 

Recently uploaded (20)

Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 

Local literature

  • 2. What is Local Literature? Local literature is an informative booklet or other means of information that informs people about the local environment.
  • 3. Here is a sample entry: According to Dean Francis Alfair, Filipino men are spending millions to look — and feel — good. As was stated in his article, “Machos in the Mirror”, a metrosexual like himself doesn’t generally think of himself as vain, but then there’s this incident where Mr. Alfair remember from high school: some of his friends were assembled at his house so that they could all ride together to a party. As they were getting dressed in their Spandau Ballet-inspired finery (then the height of fashion), one of the barkada produced, from out of the depths of his bag, a can of mousse, which none of them hapless males had ever seen or even heard of before. Naturally, they all had to squirt some into their hands and smear it on their hair. Not knowing that they were then supposed to blow-dry or otherwise style it, they left the house feeling snazzy, while looking pretty much the same as they had prior to applying the mousse — at most, their hair was a little damper, vaguely crispy in texture, and certainly stickier than before. But they felt utterly transformed. They felt really good looking. Mr. Alfair stated “These days (long past high school, thanks), I don’t exactly wander around feeling guapo, but according to a survey by global research firm Synovate last year, a good many Filipino males do — 48 percent of us, in fact. This is just a slightly lower percentage than males in the United States at 53 percent, and considerably higher than our Asian neighbors: 25 percent of Singaporean men think they’re sexy, and only 12 percent of guys from Hong Kong.
  • 5. Moreover, while less than half of us (which is already a significant figure) think that we’re God’s gift to Pinays, a whopping 84 percent of Filipinos rate their looks as “quite” or “very” important to them. Assuming that the survey is accurate, this means, statistically speaking, that there is no male racial group on earth vainer than Filipino men. And, to my shock, I am one of them.”
  • 6. If you think about it, , the evidence is all around us, and has been for decades. Way before the term “metrosexual” was ever coined (in 1994, by British journalist Mark Simpson, in case you’re interested), Filipino businessmen were going around toting clutch, but which also frequently contain combs and the occasional small mirror. Your average Pinoy traffic cop, while likely to sport an enormous gut that completely engulfs his regulation belt, is just as likely to brandish gleaming, rosy-hued, meticulously manicured fingernails. And practically everyone has at least one uncle or other older male relative who keeps his hair so slickly brilliantined that everyone else can conveniently fix his or her own hair by merely glancing at its mirror-like surface.
  • 8. Those are just what we’ll call the “traditional” examples. Among the younger set, the author recall a time when you couldn’t walk into a classroom of boys without nearly asphyxiating on the overwhelming communal scent of Drakkar cologne. Nowadays the choice of fragrance is more varied, but the rabidly enthusiastic application of cologne, aftershave, or that hybrid substance strangely labeled as “deo-cologne” remains constant. The Synovate survey tells us that Filipino men bathe an average of 1.5 times a day. (I’m not really sure how one takes half a bath, but I’m told by informed sources that such regular male hygiene is a source of relief and delight for Filipino women.) Since the 1970s, the majority of Philippine beauty salons have become “unisex,” resulting in a large and growing number of young men who have never even set foot in a barber shop, which means that most of us go to salons — every three weeks or so, according to salon magnate Ricky Reyes, “for pampering.”
  • 10. Not that barbershops themselves are exactly bastions of simplicity and pure functionality anymore. High-end ones offer “personal care” services ranging from facials to foot scrubs to ear cleaning. (Does ear cleaning count as vanity?) Men also go to massage parlors — real ones, not quote-unquote massage parlors — not just to soothe their tired muscles, but often for skin- improving treatments like mud baths and herbal wraps. And speaking of skin treatments, more and more cosmetics companies are coming out with “just for men” lines of grooming products, including face scrubs, lotions, and astringents. What’s significant is that more and more Pinoy men are actually buying them: just 10 years ago, men accounted for only 10 percent of the total Philippine beauty care buying public. That figure has now mushroomed to 40 percent, meaning that there are nearly equal numbers of Pinoys and Pinays out there, snapping up creams and cleansers.
  • 11. Even cosmetic surgery has become not just acceptable, but desirable for many Filipino men — from standard dermatology for simple problems like acne, to unapologetic vanity procedures such as liposuction and “age-defying” Botox injections. Dr. Vicky Belo of the popular Belo Medical Clinic confirms, “Before, (men) only accounted for one-fourth of my total clientele. Now they are about one-third.” It’s gotten to the point where “Who’s your derma?” is a topic that can actually enjoy lengthy discussion time in a man-to-man conversation, and surgical treatment has become something of a mark of status in Philippine showbiz. Actors Albert Martinez and John Lloyd Cruz, as well as singer Janno Gibbs, among others, readily (and proudly!) admit to being regular clients at the Belo Medical Clinic.
  • 13. Can all this male vanity be laid at the door of celebrities like these and metrosexual poster boy David Beckham? Apparently not. For one thing, as Mr. Alfair mentioned earlier, the Filipino trait of being vanidoso well predates Becks and his ilk. Besides, a metrosexual, by definition, is “a male who has a strong aesthetic sense and spends a great deal of time and money on his appearance.” While it seems that Pinoys certainly do make the time and shell out the cash for our looks, we don’t always have enough of an aesthetic sense to know what we’re doing… unless there actually is a segment of the female populace I don’t know about that really does swoon over pink, manicured fingernails on a man. I can’t be sure there isn’t, having never tried the look myself.
  • 14. As for why metrosexuals willing to spend so much time and money, it may, surprisingly, be a product of social and economic factors. During the U.S. recession, it was observed that lipstick sales shot up, only to taper down again once the recession was over. Consistent repetition of this phenomenon led economists to conclude that, when consumers feel less than confident about the future, they tend to purchase small, comforting indulgences such as lipstick rather than splurging on larger items like appliances and electronic gadgets. Correspondingly, Ricky Reyes has noted that more customers flocked to salons during the 1997 economic crisis in the Philippines, turning to relatively low-priced services like haircuts in order to make themselves feel better in an unstable living environment.
  • 15. While the purchase of lipstick per se may not exactly be applicable (so far!) to the Filipino male, we can obviously draw a corollary with your average Pinoy, who might be understandably reluctant to buy, say, a flat-screen TV in a country where coup d’etat rumors circulate at least twice a year. Instead, he might choose to spend his money on his appearance, perhaps subconsciously reasoning that his shiny, bouncy hair, glowing, healthy skin, and, yes, tidy pink nails are all conveniently portable in the event that he should need to duck and run for cover. And these are straight guys we’re talking about here.
  • 17. According to Noel Manucom, head of planning and strategy at Splash cosmetics, the quest for beauty may also be perceived as a quest for social equality. “Filipinos, especially those in the C and D (classes), are still influenced by their colonial mentality that white skin and a tall nose are what those in high society have,” Manucom says. “They may not be able to afford to have their nose done, but the desire to have a fairer skin can be met by buying…products.”
  • 18. In fact, the double-digit growth in skin care popularity among Filipino males over the last six years is largely attributable to skin-whitening formulas. Pinoys are still devoted to hair care products and fragrance above anything else — with growing interest in bath washes, oral hygiene, and weight loss or gain — yet skin care is acknowledged to be the main fuel of the Philippine beauty industry. This has led to some very disturbing (to me, at least) TV ads, particularly the one where a twenty-something young man testifies, with evident smugness, that his male friends have been telling him, “Pare, pumuputi ka yata, ah (Man, you look fairer)!”
  • 20. So what Mr. Alfair said, when you get right down to it, Filipino male vanity probably stems from one unifying cultural imperative: to woo women (or, well, men, depending on your gender preference). Even women we’re already married to, women we have no actual romantic or sexual interest in, women we know we don’t have a chance in hell of even speaking to at all. It’s not just to get someone into bed (not that we’d mind); it’s to merit, at the very least, that look in a woman’s eye that says, “You know, that guy’s not bad.” Because this is what everyone is thinking (well, let’s just say we’re a little more visceral about it) when we look at women all the time. And it’s simply nice to have the positive appraisal reciprocated once in a while
  • 21. Therefore, ladies, when you see men like me preening or looking bewildered yet grimly determined in the facial cleanser aisle of your favorite personal care store, remember that we’re most likely doing it, ultimately, for you.